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Loyola Marymount University - BADM 3040 - BADM 3040 2nd Week - Class

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Loyola Marymount University - BADM 3040 - BADM 3040 2nd Week - Class

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background image 22 Jan 2019  5 Competitive Forces Strategies 1.  New entrants 2. Bargaining power of buyers
3. Bargaining power of suppliers
4. Threat competition
5. Rivalry of competitors
Ex: Airlines Industry  Critiques on Airline Industry:  Wrong about new entrants : not that easy anymore as airline industry had been de­regulated   Bargaining power: customers had NO bargaining power (fix­price)  Suppliers (airports) had control for the gates  Threat competition: depends not much threat Rivalry of competitors : not enough competition  Article of Green & Competitive :  Economy vs Ecology => environmental friendly, cost less & higher benefits => creation of innovations 
Innovation needs REGULATON : 
Companies had to invent new ways to make it in the production => close loop in which they have
to change the process => have a control (at the end) 
Change the process : no pollution / less pollution => no control  Why do regulation? 1. Creates pressure to innovate
2. Improve environmental quality 
3. Alert and educate companies about likely resource inefficiencies and potential areas for  technological improvement 4. Raise the likelihood that product innovations and process innovations in general will be  environmental friendly  5. Create demand for environmental improvement
6. Level the playing field during the transition period to innovation­based environmental 
Blue Ocean Strategy : creating a strategy that did not exist before. In the pursuit of differentiation and  lower cost => create new market space and demand by creating and capturing uncontested market space 
Used to be Blue Ocean : 
Southwest FedEx Home Depot CNN  Usually blue ocean lasts for 10­15 years without competition 
Example in the article : Cirque Circus: innovation combining circus + theatre+ gymanstics+ dance+music
Red Ocean :  Retail Fast Food Telephone Lego case:  Classified as blue ocean strategy  Red : if its in Toy industry 
background image They change the time : innovation  24 Jan 2019 
Human resources
Employment relationship : “At­Will” : its legal  Exception:  Union Contract : up to the employer depends on the situation  Discrimination : sex, age, race, religion, nationality, origin disability => not until the 60s/70s fire 
if you are pregnant 
Sexual preference => evolving (law) 
Age 40 year or older : congress created this to protect older people from getting fired and change 
it with younger people. 40 year or younger: not protected by the federal law  Maternal leave paid : 
You got $0 many companies get paid: Facebook up to 4 months 
Government => $0 
“At Will” : 3 months off

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School: Loyola Marymount University
Department: Business
Course: Management and Society
Professor: George Hess
Term: Spring 2019
Name: BADM 3040 2nd Week
Description: 22 Jan & 24 Jan class notes
Uploaded: 02/01/2019
4 Pages 38 Views 30 Unlocks
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