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Texas State - MC - MC3375 Midterm Study Guide - Study Guide

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Texas State - MC - MC3375 Midterm Study Guide - Study Guide

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background image MC3375 Test 1 Study Guide History of Programming Intro: When analyzing consumer behavior, we consider WHEN, WHERE, and HOW we watch.
Most popular services: 39.7% Netflix / 17% Youtube / 12.6% Cable (ages 18-34)
THIS CONSIDERED … 78% of American households have a pay-tv service (93.5mill), 82% 
have broadband, and 96% of households have at least 1 tv. 
- Nielsen estimates that 119.9 million households have TVs. - 87% of Americans own a smartphone. What’s the economic impact of entertainment? - Over 140$ billion spent annually on TV and advertising o Digital advertising surpassed TV ad spending for first time in 2017 o Advertising originally provided funding for programming, but this is changing 
with the digital age and the introduction of subscription services.
Although broadcasting network audiences are going down, their 
corporate parents aren’t suffering because they also own a lot of the 
cable networks, are licensing shows, and/or have an online presence.
Examples of conglomerates include: National Amusements, Comcast, 
News Corp, Disney, Time Warner
These companies are VERTICALLY INTEGRATED, which means they 
make content and control its distribution
General Statistics: - 122 million hours of programming/yr - 14000 AM and FM radio stations - 3 satellite systems (2 tv, 1 radio) - 1700 tv stations - 12 commercial tv networks (reach ½ of American households) and over 300 unique 
cable networks
o 6100 cable systems - *5 major broadcasting networks: ABC, CBS, NBC, Fox, CW Goal of early broadcasting was to improve devices and amplify signals so that they could 
reach consumers reliably. Early developments were often researched on college campuses.
Important early names: - Samuel F.B. Morse: invented telegraph in 1844, which connected Washington to 
Baltimore w/ electronic dots/ dashes
o “What hath god wrought?” - Alexander Graham Bell: invented telephone in 1876 o “Come here, Mr. Watson, I need you…” - Guglielmo Marconi: invented wireless telegraph in 1896 o Maritime power Great Britain issued patent, recognized military benefits - Reginald Fessenden invented wireless telephone o 1906 broadcasted music through radio - Dr. Lee DeForest, known as the “father of radio” came up with audition tube for 
o Staged live musical concert (Caruso concert 1910) o Live on the scene news reporting (fire) o 1916 presidential election, Wilson reelected after DeForest incorrectly 
predicted Hughes would be the winner.
background image MC3375 Test 1 Study Guide Intro to WW1: - U.S. Commerce dept started issuing licenses after war, and licensed broadcasting 
begins with KDKA in Pittsburg (1920)
- First commercial aired via WEAF in New York (1922) for Hawthorn Estates Real Estate Major Networks: - NBC originally had red (better programming/ more popular) and blue networks, and 
was formed in 1926 as a division of RCA.
o RCA’s chairman: David Sarnoff - Columbia Broadcasting System formed in 1927 by William Paley *Radio’s golden age: late 1920’s – late 1940’s - newspapers provided much of reporting talent - early entertainers came from vaudeville circuit Popular early stars: - Jack Benny: comedian, entertained radio/TV for 32 yrs - Bing Crosby: singer/actor, long career included Academy Award in 1944 - Actors Charles Correll and Freeman Gosden portrayed “Amos n’ Andy” - Orson Welles: starred in “War of the Worlds” Introduction to early TV: - John Baird: Scottish engineer who conducted early experiments of transmitting 
- Philo T. Farnsworth: American, pioneered technology that made modern tv possible - Vladimir K. Zworykin: Russian inventor who invented iconoscope (tube for tv 
transmission) in 1923 and kinescope (cathode-ray tube) in 1929
TV takes off! Bye-Bye Radio… - TV becomes a mass medium in 1948 o Early stars included Milton Berle (Texaco Star) and Sid Caesar (Your Show of 
- Licensing freeze lifted in 1952 o FCC didn’t grant any licenses for new tv networks beginning in 1948, lasted 4 
years due to the Korean war
o Reasoning was that there were too many applications coming in, there was no 
way to regulate/ keep up with all of them
- Dumont Network (pioneer tv network) folded in 1955 due to FCC regulations/costs - Alan Freed spotlighted rock and roll music, recorded music helped keep radio popular Early Programs included: - “I Love Lucy” was most watched show in early 50s o FILMED (not live!) in Hollywood with 3 camera technique/live audience - Felix the cat was first animated character on tv - Start of TV news: Camel news caravan (broadcasted by NBC) offered 15 mins of 
newsreel and was hosted by John Cameron Schwaze
o Early TV would incorporate names of advertisements into show Big Quiz Show scandals (late 1950s)

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School: Texas State University
Department: Journalism and Mass Communications
Course: Programming in Electronic Media
Term: Spring 2019
Tags: electronic, programming, Media, history, and mc3375
Name: MC3375 Midterm Study Guide
Description: This review details the material that will be on Exam 1, as well as the final.
Uploaded: 02/08/2019
4 Pages 117 Views 93 Unlocks
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