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PENN STATE / Communications / COMM / Penn State - COMM - Class Notes - Week 5

Penn State - COMM - Class Notes - Week 5

Penn State - COMM - Class Notes - Week 5

Description

School: Pennsylvania State University
Department: Communications
Course: Digital Advertising
Term: Spring 2019
Tags:
Cost: 25
Name: Comm 450B - Week 5 Notes
Description: These notes cover programmatic ad, ad server, buy/demand side, demand-side platform, DMP, sell/supply side, ad network, ad exchange, SSP.
Uploaded: 02/19/2019
3 Pages 52 Views 0 Unlocks
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