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PACE / Communications / COM 114 / What are the three c's of mass media?

What are the three c's of mass media?

What are the three c's of mass media?


COM 114 - Introduction To Mass Media Midterm Study Guide - Ch 1-3

What are the three c's of mass media?

INSTRUCTOR: DR. Barry Morris

Study Guide by Kasey Gregory

Midterm date: Wednesday, February 27th



- When two or more forms of mass media come together

Media coverage

- When given products are linked to numerous media and no longer pertain to only one form media. (Netflix on your tablet)


What are the four reasons people use mass media?

- Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.


- An oligopoly is when a few firms dominate a market. ... As they continue to eliminate their business competition through buyouts or forcing them out (because they lack the resources or finances) the companies left dominate the media industry and create a media oligopoly.

Viral Marketing

- A business strategy that uses existing social networks to promote a product. If you want to learn more check out What is the clinical description of panic disorder?


What does parasocial mean?

Marshall McLuhan

- A Canadian philosopher. His work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.

McLuhan coined the expression "the medium is the message" and the term global village, and predicted the World Wide Web almost 30 years before it was invented.[4] He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web interest was renewed in his work and perspective. If you want to learn more check out Which amendment pertains to prohibition of alcohol?

Cultural Transmission

- The way a group of people or animals within a society or culture tend to learn and pass on information.


- An ancient manuscript text in book form.

Johannes Guttenberg

- German printer who was the first in Europe to print using movable type and the first to use a press (1400-1468) 

Dime Novel 

- A form of late 19th-century and early 20th-century U.S. popular fiction issued in series of inexpensive paperbound editions. 

POD Print On Demand 

2Don't forget about the age old question of How risky is franchising?

Don't forget about the age old question of How does randomization keep an opponent from exploiting you?

- a system or process whereby individual copies or small numbers of a text are printed to order, typically using digital technology. 

"most of the large publishers offer such computer-based services as e-books and print-on-demand" 


- Surveillance of the environment is a more complex way of saying that a function of mass communications is to tell us about what's happening around the world and deliver that information to you. Surveillance refers to coverage of a wide range of important topics that impact society. We also discuss several other topics like How much can we produce and what will it cost to change the mix of production?

Citizen Journalism 

- The concept of citizen journalism is based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information." 


- "one who inquires into and publishes scandal and allegations of corruption among political and business leaders," popularized 1906 in speech by President Theodore Roosevelt, in reference to "man ... with a Muckrake in his hand" in Bunyan's "Pilgrim's Progress" (1684) who seeks worldly gain by raking filth. 

Audience fragmentation

- The process of dividing audience members into segments based on their background and lifestyle in order to send them messages targeted to their specific characteristics

Mass mediated speaking

- An individual talking to a group of people over mass media (News report; Anderson cooper)


We also discuss several other topics like What is the universal law of gravitation equation?


- Electronic transitions that occurs by adding signals of varying frequency of amplitude to carrier waves of a given frequency of alternating electromagnetic current


- Technology that generates, stores, processes, and transmits date in the form of strings

Mass production process

- The industrial process that creates the potential for reaching millions, even billions, of diverse, anonymous people at around the same time


- This refers to people interacting in ways that at least one of the parties involved understands a message

Mass Media

- The technological instruments through which mass communication is eligible

Mass media outlets

- Companies that send out messages via mass media

What are the three c's of mass media?

Content, Corporations, Computers

Enjoyment, companionship, surveillance, and interpretation

What are the four reasons people use mass media?

Parasocial interaction

- The psychological connections that some media users establish with celebrities whom they learn about through mass media



- Ways of life passed through society through time


- A large set of individuals that live in the same general area and considered to be connected by culture


- Groups with habits that many people in the larger society view as unusual but not threatening


- Predictable depictions that reflect cultural prejudices

Political ideologies

- Beliefs about who should hold the greatest power in culture


- The ability to effectively comprehend and use messages that are expressed in written or printed symbols

Media Literacy

- The ability to apply critical thinking skills to the mass media




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