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Chapter 1: Advertising, IMC, and PR
These notes go over chapter 2, the history of advertising and a bit of free market economy.
These notes cover chapters 3 and 4, from federal regulatory agencies to jobs in the advertising industry
Chapter 4 and 5: agency structure, consumer behavior/ psychology
Persuasion and Market Segmentation
This exam covers chapters 1-6. The highlighted portion includes material mentioned in the textbook but not in lecture. There is one more lecture between now and the exam, so make sure to attend the class and read the rest of chapter 6!
Print Media and Radio
This guide covers chapters 7,8,9,13, and 14
Chapters 15-16 Digital Interactive and Outdoor Advertising