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Description
Spring 2019
COMM
These notes cover the digital revolution.
These notes cover platforms, pipelines, network effects, supply/demand economies of scale, two-sided network effects and the types of network effects.
These notes cover API, algorithms, AI platforms, owned media and earned media.
These are the notes containing the information that will be on Exam 1.
These notes cover programmatic ad, ad server, buy/demand side, demand-side platform, DMP, sell/supply side, ad network, ad exchange, SSP.
These notes cover microblogging, YouTube ad types, 2019 trends, evolution from multichannel to omnichannel marketing, Digital to fuel brick and mortar, and using big data responsibly.
These notes cover big data, GDPR, and personal data, 1st, 2nd, and 3rd-party data, contextual advertising, and CA law.
These notes will cover what will be on exam 2.
These notes cover engaging the modern consumer.
These notes cover content marketing, email, and chatbots.