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UW - MARKETING 300 - Class Notes - Week 2

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UW - MARKETING 300 - Class Notes - Week 2

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School: University of Wisconsin - Madison
Department: Marketing
Course: MARKETING Management
Professor: Laurie Brachman
Term: Fall 2019
Name: MKT 300, Week 2, Lecture #2
Description: Marketing planning. Flow chart of the marketing plan. Plan components : objectives, strategies, tactics. 4 strategies in depth.
Uploaded: 09/11/2019
3 Pages 6 Views 4 Unlocks
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