Description
JOUR 112
Quiz #1
Sept. 25th, 2019
Keys & Symbols
Blue words = sections of lecture
= key words
= on quizzes / exams
Ex: = Example
Comments by Professor (David Becker) in purple
Recap of Quiz
● Important Individuals
○ Marshall McLuhan
■ “The Medium is the Message”
● The way we send and receive information is more important than the message itself
● Understanding technologies and tools (the medium) is critical to
understanding the true meaning of the messages they convey
■ “The Global Village”
● Saw the pros and cons of being globally connected
● Technology as an extension of the human body and senses
● “Everything happens at once… it’s all now.”
● The end of secrecy
○ People’s most personal and intimate details will be on the web
○ Stewart Brand
■ Founder of Whole Earth Catalog
■ “Catalog” designed for the counterculture (catalog for the hippies)
■ “Back to the Earth” movement (1967)
● Self-sufficiency: not relying on traditional institutions
● Empowerment through:
○ Tools We also discuss several other topics like How many hours are in one's circadian rhythm?
○ Self-directed education
○ Community
○ Tim Berners-Lee
■ inventor of the World Wide Web
● “The computer can do whatever you can imagine.”
■ CERN: International Physics Lab in Switzerland
■ World Wide Web
● Had to be decentralized and not as much rules
● Called it ”World Wide Web”: it was global and it was a web
■ Wrote a book about how the www should look like
● My biggest fear: some company will control and take over the web
■ Takeaways
● Tim decided to give out the World Wide Web for free
● Decisions that these web creators make changes the course of history ○ Imagine if Mark Zuckerberg made people pay
● Significant Technologies
○ ARPANET (Advanced Research Projects Agency Network): American version of the internet, US government funded internet We also discuss several other topics like What are the layers of the serous membrane?
○ TCP/IP: Protocol that allows different types of computers to share information with each other - Common language for computers
○ World Wide Web: Had to be decentralized and not as much rules
■ Called it “World Wide Web”: it was global and it was a web We also discuss several other topics like How did political parties begin in the us?
● Cultural Influences
○ Whole Earth Catalog
■ “Catalog” designed for the counterculture (catalog for the hippies)
■ “Back to the Earth” movement (1967)
● Self-sufficiency: not relying on traditional institutions
● Empowerment through:
○ Tools
○ Self-directed education
○ Community
○ The WELL (Whole Earth ‘Lectronic Link)
● Founded by Stewart Brand and Larry Brilliant (1985)
● The WELL is the first virtual community
● Online bulletin board
● Users were responsible and owned the content posted
● Additional Info
○ Silicon Valley If you want to learn more check out What are some aseptic techniques used to prevent contamination?
■ Home of many digital and social media companies
■ City of high-tech companies
○ Sears Catalog:
■ The idea of a catalog was important in the early concept of the internet ○ Dot Com bubble
■ Start up: a brand new company
■ IPO: (initial public offering) when company goes from a private company with private individuals to get started to a public company that’s listed on a stock exchange
■ NASDAQ: (National Association of Securities Dealers Automated
Quotations)
■ NYSE: private company is NOT on it, while a public company is on it ○ Web 2.0
■ Post internet bubble
■ Starting late 90s, early 2000s If you want to learn more check out How can the franchisee lose his right in operating a franchised business?
■ Participatory and Social
● Ebay created a community of people
■ O’Reilly’s main takeaways of Web 2.0 We also discuss several other topics like What does social reproduction theory explain?
● All about maximizing collective intelligence
● Globalization
● Distributed work environment
● Shift towards a knowledge-based economy - information as the primary
■ Web 2.0: more user-generated content