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UNLV / Journalism / JOUR 112 / Is the message more important than the way it was delivered?

Is the message more important than the way it was delivered?

Is the message more important than the way it was delivered?

Description

JOUR 112


Is a message more important than the way it was delivered?



Quiz #1

Sept. 25th, 2019

Keys & Symbols

Blue words = sections of lecture

 = key words

 = on quizzes / exams

Ex: = Example

Comments by Professor (David Becker) in purple

Recap of Quiz

● Important Individuals

○ Marshall McLuhan 

■ “The Medium is the Message” 

● The way we send and receive information is more important than the  message itself

● Understanding technologies and tools (the medium) is critical to  

understanding the true meaning of the messages they convey


Is medium is important in the process of conveying message or concept?



■ “The Global Village” 

● Saw the pros and cons of being globally connected

● Technology as an extension of the human body and senses

● “Everything happens at once… it’s all now.”

● The end of secrecy

○ People’s most personal and intimate details will be on the web

○ Stewart Brand 

■ Founder of Whole Earth Catalog 

■ “Catalog” designed for the counterculture (catalog for the hippies)

■ “Back to the Earth” movement (1967)

● Self-sufficiency: not relying on traditional institutions


What rights make an individual self reliant and self sufficient?



● Empowerment through:

○ Tools We also discuss several other topics like How many hours are in one's circadian rhythm?

○ Self-directed education

○ Community

○ Tim Berners-Lee 

■ inventor of the World Wide Web 

● “The computer can do whatever you can imagine.”

■ CERN: International Physics Lab in Switzerland

■ World Wide Web

● Had to be decentralized and not as much rules

● Called it ”World Wide Web”: it was global and it was a web

■ Wrote a book about how the www should look like

● My biggest fear: some company will control and take over the web

■ Takeaways

● Tim decided to give out the World Wide Web for free 

● Decisions that these web creators make changes the course of history ○ Imagine if Mark Zuckerberg made people pay

● Significant Technologies

○ ARPANET (Advanced Research Projects Agency Network): American version of the  internet, US government funded internet We also discuss several other topics like What are the layers of the serous membrane?

○ TCP/IP: Protocol that allows different types of computers to share information with each other - Common language for computers 

○ World Wide Web: Had to be decentralized and not as much rules

■ Called it “World Wide Web”: it was global and it was a web We also discuss several other topics like How did political parties begin in the us?

● Cultural Influences

○ Whole Earth Catalog 

■ “Catalog” designed for the counterculture (catalog for the hippies)

■ “Back to the Earth” movement (1967)

● Self-sufficiency: not relying on traditional institutions

● Empowerment through:

○ Tools

○ Self-directed education

○ Community

○ The WELL (Whole Earth ‘Lectronic Link) 

● Founded by Stewart Brand and Larry Brilliant (1985)

● The WELL is the first virtual community 

● Online bulletin board

● Users were responsible and owned the content posted

● Additional Info

○ Silicon Valley If you want to learn more check out What are some aseptic techniques used to prevent contamination?

■ Home of many digital and social media companies 

■ City of high-tech companies

○ Sears Catalog:

■ The idea of a catalog was important in the early concept of the internet ○ Dot Com bubble 

■ Start up: a brand new company 

■ IPO: (initial public offering) when company goes from a private company  with private individuals to get started to a public company that’s listed on a  stock exchange

■ NASDAQ: (National Association of Securities Dealers Automated

Quotations) 

■ NYSE: private company is NOT on it, while a public company is on it ○ Web 2.0 

■ Post internet bubble

■ Starting late 90s, early 2000s If you want to learn more check out How can the franchisee lose his right in operating a franchised business?

■ Participatory and Social

● Ebay created a community of people

■ O’Reilly’s main takeaways of Web 2.0 We also discuss several other topics like What does social reproduction theory explain?

● All about maximizing collective intelligence

● Globalization

● Distributed work environment

● Shift towards a knowledge-based economy - information as the  primary

■ Web 2.0: more user-generated content

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