JOUR 112

Is a message more important than the way it was delivered?

Quiz #1

Sept. 25th, 2019

Keys & Symbols

Blue words = sections of lecture

 = key words

 = on quizzes / exams

Ex: = Example

Comments by Professor (David Becker) in purple

Recap of Quiz

● Important Individuals

○ Marshall McLuhan 

■ “The Medium is the Message” 

● The way we send and receive information is more important than the  message itself

● Understanding technologies and tools (the medium) is critical to  

understanding the true meaning of the messages they convey

Is medium is important in the process of conveying message or concept?

■ “The Global Village” 

● Saw the pros and cons of being globally connected

● Technology as an extension of the human body and senses

● “Everything happens at once… it’s all now.”

● The end of secrecy

○ People’s most personal and intimate details will be on the web

○ Stewart Brand 

■ Founder of Whole Earth Catalog 

■ “Catalog” designed for the counterculture (catalog for the hippies)

■ “Back to the Earth” movement (1967)

● Self-sufficiency: not relying on traditional institutions

What rights make an individual self reliant and self sufficient?

● Empowerment through:

○ Tools We also discuss several other topics like How many hours are in one's circadian rhythm?

○ Self-directed education

○ Community

○ Tim Berners-Lee 

■ inventor of the World Wide Web 

● “The computer can do whatever you can imagine.”

■ CERN: International Physics Lab in Switzerland

■ World Wide Web

● Had to be decentralized and not as much rules

● Called it ”World Wide Web”: it was global and it was a web

■ Wrote a book about how the www should look like

● My biggest fear: some company will control and take over the web

■ Takeaways

● Tim decided to give out the World Wide Web for free 

● Decisions that these web creators make changes the course of history ○ Imagine if Mark Zuckerberg made people pay

● Significant Technologies

○ ARPANET (Advanced Research Projects Agency Network): American version of the  internet, US government funded internet We also discuss several other topics like What are the layers of the serous membrane?

○ TCP/IP: Protocol that allows different types of computers to share information with each other - Common language for computers 

○ World Wide Web: Had to be decentralized and not as much rules

■ Called it “World Wide Web”: it was global and it was a web We also discuss several other topics like How did political parties begin in the us?

● Cultural Influences

○ Whole Earth Catalog 

■ “Catalog” designed for the counterculture (catalog for the hippies)

■ “Back to the Earth” movement (1967)

● Self-sufficiency: not relying on traditional institutions

● Empowerment through:

○ Tools

○ Self-directed education

○ Community

○ The WELL (Whole Earth ‘Lectronic Link) 

● Founded by Stewart Brand and Larry Brilliant (1985)

● The WELL is the first virtual community 

● Online bulletin board

● Users were responsible and owned the content posted

● Additional Info

○ Silicon Valley If you want to learn more check out What are some aseptic techniques used to prevent contamination?

■ Home of many digital and social media companies 

■ City of high-tech companies

○ Sears Catalog:

■ The idea of a catalog was important in the early concept of the internet ○ Dot Com bubble 

■ Start up: a brand new company 

■ IPO: (initial public offering) when company goes from a private company  with private individuals to get started to a public company that’s listed on a  stock exchange

■ NASDAQ: (National Association of Securities Dealers Automated

Quotations) 

■ NYSE: private company is NOT on it, while a public company is on it ○ Web 2.0 

■ Post internet bubble

■ Starting late 90s, early 2000s If you want to learn more check out How can the franchisee lose his right in operating a franchised business?

■ Participatory and Social

● Ebay created a community of people

■ O’Reilly’s main takeaways of Web 2.0 We also discuss several other topics like What does social reproduction theory explain?

● All about maximizing collective intelligence

● Globalization

● Distributed work environment

● Shift towards a knowledge-based economy - information as the  primary

■ Web 2.0: more user-generated content