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UA / Philosophy / PY 372 / When do attitudes predict behavior?

When do attitudes predict behavior?

When do attitudes predict behavior?


School: University of Alabama - Tuscaloosa
Department: Philosophy
Course: Social Psychology
Professor: Will hart
Term: Fall 2019
Tags: Social Science, Cognitive Psychology, and Psychology
Cost: 50
Name: social psychology test 2 study guide
Description: this covers attitudes and behaviors, persuasion, obedience, and compliance
Uploaded: 10/06/2019
3 Pages 23 Views 2 Unlocks


When do attitudes predict behavior?

● Attitude: a judgement of liking or disliking an entity that is represented in our thoughts, feelings, and behaviors toward the entity

○ Affect (feelings)-most important

○ Behavior

○ Cognition (thoughts)

● Why we Form Attitudes:

○ Self-knowledge function- form identity

○ Ego-defense function- what we do=good

○ Utilitarian function- helps make decisions

○ Value expressive function- want to be a part of groups

● How we Form Attitudes: We also discuss several other topics like What is the oldest evidence of civilization?

○ Mere exposure to people, places, things, events

○ Association (classical conditioning)

○ Advertising

● Theory of reasoned action

○ 2 main predictors of behavior

How we form attitudes

■ Subjective norms and wanting to make a subjectively good opinion ■ Sometimes people lie about their attitudes

■ We’re not always thinking about our attitudes

● When do attitudes predict behavior? If you want to learn more check out When does an offer become effective legally?

○ When attention focused on our attitudes during action

○ When attitude is backed by active experience and is personally relevant ● Cognitive Dissonance Theory: want to avoid inconsistency in attitudes/beliefs and behaviors; dissonance is uncomfortable

○ Can’t change our behavior so we tweak our attitude 

● Post-decisional dissonance: dissonance that occurs after making a decision ○ In cases where decisions cannot be reversed We also discuss several other topics like What is nebraska's most important farm product?

● Self-affirmation: remind ourselves that we generally do behave inconsistently with our most important attitudes

What does theory of reasoned action mean?

We also discuss several other topics like How good am i at getting to know other people?

● Self-perception theory (SPT): we decide our attitudes from observing our behavior; we don’t change our attitude but discover what it is

● System Justification Theory: want to avoid/resolve inconsistency between world that we wish to see with observations of word suggesting it’s often unjust ○ Tendency to view people low in socioeconomic status not being really bad off


● The Elaboration Likelihood Model of Persuasion

○ Predicts messages/arguments that will be convincing depending on motivation and ability to analyze message

■ Central route: effortful; careful attention paid to content of message ■ Peripheral route: automatic/unconscious; influenced by cues that are separate from the content

● Three W’s of Persuasion (Who says What to Whom?)

○ who=speaker characteristics

■ Attractiveness

● Halo effect: just being more physically attractive makes other

impressions more favorable

■ Creditability Don't forget about the age old question of What are the biogeochemical cycles and why are they important?

● Perceived expertise

● Trustworthiness

● Sleeper effect: persuasive message has little effect initially

but then later causes attitude to shift We also discuss several other topics like How is texaco star theater such a great example of early “golden age” television?

■ Stronger effect on peripheral

○ What=message characteristics

■ Message quality (stronger effect on central)

■ Vividness (stronger effect on peripheral)

○ Whom=audience characteristics

■ Mood- good mood=peripheral; bad mood=central

■ Need for closure- high=central; low=peripheral

Social Influence

● Conformity: people tend to be influenced to have similar attitudes and behavior as the majority 

● Compliance: convinced to agree to a clear and specific request ○ Techniques:

■ Foot in the door: comply with small request, more likely to comply with large request

■ Door in the face (reject and retreat): make large request first, then small request

● Obedience: authority figures demand convinces us to take actions we normally would not

● Informational conformity: conform because believe others have correct info, or that they know the appropriate/effective behavior for situation

○ Not knowledgeable about correct answer

● Normative Conformity: conform because believe social consequences for going against the group even though you believe you are right

○ Examples: prejudice, stereotypes

● The bystander effect: conforming to the behavior of dismissing an emergency ○ Informational conformity

○ Diffusion of responsibility

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