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by: Bridget Runolfsdottir IV


Bridget Runolfsdottir IV
GPA 3.97

Yongjun Sung

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About this Document

Yongjun Sung
Study Guide
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This 1 page Study Guide was uploaded by Bridget Runolfsdottir IV on Sunday September 6, 2015. The Study Guide belongs to ADV 344K at University of Texas at Austin taught by Yongjun Sung in Fall. Since its upload, it has received 23 views. For similar materials see /class/181552/adv-344k-university-of-texas-at-austin in Advertising at University of Texas at Austin.




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Date Created: 09/06/15
ADV 344K Exam Review 26 Multiple Choice 4 Essay Questions Essay questions Lab Persuaders Sampling Error Lab Research Process 1 Analyzing the situation and defining the problem a Marketing Information System analyze sales data review past tracking studies examine previous marketing research data SWOT Analysis 39 Strengths Weaknesses internal Opportunities Threats external A tool for auditing an organization and its environment iquot First stage of planning iv Help marketers to focus on key issues v An essential part in the final project 2 Conducting informal exploratory research 3 Establishing research objectives 4 Conducting formal research Multiple Choice 0 Secondary research appendix 0 Characteristics of Scientific Research 0 O O O 0 Public Objective Empirical Systematic and cumulative Predictive o Validity and Reliability 0 0 Definition measure of reliability eg testretest equivalentforms method etc Procedure validity face validity 0 Academic vs private research 0 Discrete amp continuous variable 0 Primary vs secondary data 0 Advantage disadvantage example 0 Eightstep research procedure 0 Parameter and statistics 0 Population and sample 0 Probability vs nonprobability sample 0 Sampling standard error


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