New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Midterm Study Guide

by: JoAnne Maloney

Midterm Study Guide ARTD*108

Marketplace > Coastal Carolina University > Art > ARTD*108 > Midterm Study Guide
JoAnne Maloney
GPA 3.4

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Chapters 1- 11, as well as everything covered in review from class
Survey of Graphic Design
Jeffery Case
Study Guide
Graphic Design, Survey of Graphic Design
50 ?




Popular in Survey of Graphic Design

Popular in Art

This 42 page Study Guide was uploaded by JoAnne Maloney on Wednesday March 2, 2016. The Study Guide belongs to ARTD*108 at Coastal Carolina University taught by Jeffery Case in Winter 2016. Since its upload, it has received 164 views. For similar materials see Survey of Graphic Design in Art at Coastal Carolina University.


Reviews for Midterm Study Guide


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/02/16
Midterm Study Guide - Survey of Graphic Design JoAnne Maloney • The invention of writing brought people the luster of civilization and made it possible to preserve hard- won knowledge, experiences, and thoughts. The development of visible language had its earliest origins in ________. A. letterforms B. abstract color fields C. simple pictures D. hieroglyphs • Early cave drawings were probably created for three of the reasons below. Which does NOT belong? A. art B. ritual C. survival D. utility • The animals and objects painted on the caves are _______ elementary pictures or sketches representing the things depicted. A. petroglyphs B. ideographs C. phonograms D. pictographs • Of the numerous inventions that launched people onto the path of civilization, the invention of ______ brought about an intellectual revolution that had a vast impact upon social order , economic progress, and technological and future cultural developments. A. a system of gods B. architecture C. writing D. a god-man relationship • The ______________, found in Crete in 1908, proved that movable type was used as early as 2000 BC. A. alphabet B. Book of Kells C. signature seals D. Phaistos Disk • After the _______ alphabet, Arabic is the most widely used alphabet today A. Hangul B. Latin C. English D. Egyptian • Small lines extended from the ends of the major strokes of a letterform are called ______. A. serif B. sans - serif C. calligraphy D. cuneiform • The Korean alphabet is called _______. It was developed in a simple way to put literacy within the grasp of ordinary citizens, and was introduced in 1446. A. Hangul B. North Semitic writing C. Aramaic D. Cyrillic • The smooth skins of newborn calves, considered to be the finest parchment, was used to create ______. A. veal B. papyrus C. vellum D. leather • The _______ alphabet fathered the Etruscan, Latin and Cyrillic alphabets and, through these ancestors, became the grandfather of alphabet systems used throughout the world today . A. Greek B. Gothic C. Chinese D. Persian • Several factors created a climate in fifteenth century Europe that made typography feasible, but without ______, which reached Europe by way of a six-hundred-year journey , the speed and efficiency of printing would have been useless. A. vellum B. Gutenberg press C. movable type D. paper • Johann Gutenberg invention of ______ made printing faster. A. movable type B. quill C. woodcut D. cooper plate • In papermaking, a translucent emblem, or ______, can be produced by pressure from a raised design on a mold. It is visible when a sheet of paper is held up to light. A. heraldic shield B. watermark C. ligature D. matrix • Books printed from Gutenberg’s invention of typography until the end of the fifteenth century are referred to as _____ texts, a latin word that means “cradle” or “rebirth.” A. exemplars B. ex libris C. incunabula D. broadsheets • ______ printed on single leaf pages on one side, eventually evolved into the poster . A. broadsheets B. paper C. broadside D. font • Besides his typographic studies, Albrecht Durer was best known for his skill in _____. A. woodblock illustrations B. movable type C. paper making D. book design • The _______ technique is used in which black areas of the woodblock are punched with white dots to make the art more lively . A. crible B. sans-serif C. calligraphy D. cuneiform • This Renaissance man was a scholar , professor, translator , poet, author, publisher , bookseller, designer , calligrapher , illustrator and engraver. A. Geoffry Tory B. Johannes da Spira C. Erhard Ratdolt D. Aldus Manutius • The FONT used in this quiz was created after this type designer and is still widely used today _____. A. Garamond B. times new roman C. courier D. cambria • A ______ is a word, phrase, symbol, or design - or a combination of words, phrases, symbols, or designs - that identifies and distinguishes the source of the goods or services of one party from those of others. A. colophon B. crible C. fleuron D. trademark Hall of Bulls Lascaux Caves, France 15,000 BCE 1-1 - close to life size -first written communication - black made with charcoal, colors from iron oxides, mixed with fat. - made for survival, utilitarian and ritualistic purposes NOT art. -animals apictographs-sketch to depict something • The alphabet went from Crete > Phoenician > Early Greek > Classical Greek > Latin > Modern English Phaistos Disk c 2000 BCE - Minoan civilization - created with stamp like objects so symbols would always stay the same - first examples of 2-2 movable type - helps to speed up communication - still unknown what symbols are Ras Shamra Script - 1500 BCE - a true Semitic alphabetical script - Venetian’s brought in all languages - created northern nomadic speech 2-3 - reduces cuneiform to 32 characters - represents elementary consonant sounds - wedge used to create symbols - no characters to signify vowels Book of Durrow , 680 CE - Gospel of Mark - Geometric shapes - ribbon, like a headline - linked into ligature, and I and an N become an aesthetic form of 4-5 motifsaced threads and coiling spiral 5-1 French Watermark design, 15th Century - branding, copy right and logo mark - claiming you made something - Starbucks took this design - mermaid designs were produced by bent wire attached to the mold used in making paper Ex libris design for Johannes Knabensberg c 1450 - one of the earliest extant bookplates - inscription “Hans Igler that the hedgehog may kiss you.” Igler, Knasbensberg’s nickname is similar to the german word hedgehog, making this an early graphic pun 6-1 6-19 Albrecht Durer , Broadside, 1515 - Durer developed his woodcut illustration from a sketch and description sent from Spain, after the first rhinoceros in over a thousand years arrived in Europe. - not accurate looks like medieval times armor on it - but close from just a sketch and description ***Printers trademarks 1481 1482 1494 •put on books to know which printer book came from 7-6 •advertising and branding 7-5 7-7 capital from series of crible** initials 1526 • crible developed in France • dots punched into block to make more interesting • crible was a tell sign for France • wanted illustration to appear lively copper plate printing • Abraham Bosse - printing shop 1642 • copper plate print • closer to realism than before • lights, shadows, • copper plates were scratched in and faster than wood carving • could use needle • faster quicker more effective and durable and more detail woodtype posters • By Harrild and Sons, 1906 • used in west • cheaper way • change size easily • big and bold Joseph Niepce • first photograph • helped spread of information • photos could be in books • 1826 James and John Harper • launched a New Y ork printing firm in 1817 • “Harper and brothers” • created a monthly pictorial magazine in 1850 • “Harper’s weekly” “Harper’s Bazaar” “Harper’s young people” • largest printing and publishing firm in the world by the middle of the nineteenth century • considered father of arts and crafts • pattern designs and tapestries William • Kelmscott Press Morris • purpose was to bring back craft, items designed for a purpose, less “cookie cutte,” unique, different and by hand • inspired art nouveau • Japanese, Rococo and Celtic ornaments ukiyo-e influenced art nouveau prints • (pictures of the) floating world • flat style with colors added 8th century CE - gospel of matthew - rounded shape and quicker - pen held in a straight Uncials horizontal - came from 'uncia' or a Roman inch in height. 6th century CE - Capital and lower case half uncials - descenders and ascenders - x-height created Caslon - William Caslon, 1734 - brought to US by Benjamin Franklin Romain du Roi c 1700


Buy Material

Are you sure you want to buy this material for

50 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.