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POLI 362 Midterm Study Guide

by: Rachel Stein

POLI 362 Midterm Study Guide Poli 362 001

Rachel Stein
GPA 3.8

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About this Document

These are notes and outlines to answer the possible midterm essays.
Politics and the Mass Media
Donald Fowler
Study Guide
political science, Mass Media
50 ?




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This 6 page Study Guide was uploaded by Rachel Stein on Wednesday March 2, 2016. The Study Guide belongs to Poli 362 001 at University of South Carolina taught by Donald Fowler in Fall 2015. Since its upload, it has received 142 views. For similar materials see Politics and the Mass Media in Political Science at University of South Carolina.


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Date Created: 03/02/16
Describe a typical day for a local TV station and a daily newspaper. Explain the relationships between editors and reporter s as well as the size of the audiences of each during the seven days of the week. (Apparently we draw the chart and write about it?) • Relationship between editors and reporters • Editor is the top of the business – hands out assignment and edits assignments • Reporter – goes out and gets story then turns it into the editor • Newspaper • Monday: down day for newspapers, circulation is low b/c there is very little news that comes out on Saturday and Sunday • Tuesday: circulation grows • Wednesday: circulation continues to grow • Thursday: This is a big day for newspapers, it is the second largest day for circulation. • Friday: down day because people are preparing for the weekend and are doing other things besides reading the newspaper • Saturday: slow circulation as well • Sunday: Biggest day of the week because people are at home and have more time to read • This is also the day with extra advertising and special sections (ex: comics and coupons) • Times • 6:00 AM-8:00 AM – reporters receive the stories they are supposed to cover • 9:00AM-12:00PM – reporters go and write their stories • 2:00PM-5:00PM – reporters may submit first drafts then add more content or revise • 7:00 PM – deadline • 12AM-2AM – paper is printed • Television • Timing • Networks have a morning program where they talk about entertainment, sports, ect • Will also usually have a new segmen t • Lunch hour there is a local news program • Usually from assignments that morning • Have to get news quickly b/c it takes about an hour to edit • Days • Monday is pretty weak news day • Friday and Saturday is down • Except for sports, people watch sports • Sunday is also down except for sports and morning interview shows • The interview shoes are for political elites and quasi elites Define “news.” Your answer should be detailed and specific . • SEE HANDOUT Discuss how the internet (new media, social media) have affected the conduct of American Politics. • Military invented the Internet (defense department) • First candidate to use the internet was Howard Dean in 2004 (former Gov of Vermont) during his campaign to be the democratic candidate for president • Found if individuals had a cell phone his headquarters could sent 1000s of people information for a “meet up” • Obama adopted and adapted this later on in 200 8 • An individual’s political views were no longer sole ly influenced by the people he meets or the experiences he has • due to new media we are being influenced by campaigns in a whole new way • Detailed information is coming to us in a new way and it is very personal • “Deep Media”: a term given to the process of gaining info about voters/potential voters in detail about what they like/don’t like, a candidate, a party, and an issue. And send to individuals messages tailored to persuade that individual to be on their side • Deep media can change the way people think • Obama greatly took advantage of this and was able to figure out how to utilize voters to contact other potential voters and ask them to vote for Obama • People in commercial sources created the tech to do this Question 1 - describe segments of the US population by levels of knowledge, interest and participation in the political process. Include types of media used by various segments - also describe effects of various media on the categories of values, beliefs and issues. Address the time factor. AKA how long it takes for values and beliefs to change Passive Voters (33% of voters) Knowledge -lots of change in political beliefs -dont know as much as quasi elites, elites -most info from social/electronic media - television adds directed at this group (feelings and emotions rather than cognitive processing of info) Interest - voting decisions made very late - About 100 million people - substantial media effect Participation • vote in most general elections • sometimes vote in primaries • ideological/partisan commitments very loose Quasi Elites (12-14% of voters) Knowledge -some, but not much change in political beliefs - voting decisions early - very strong knowledge Interest - small to moderate effects of media -principal sources of info are print and TV - can be persuaded - but will take convincing Participation - politically active - active in most elections - use modern media intensely Elites Knowledge - little or no change in political beliefs - highly educated - voting decisions made very early Interest - effects of media are very small - principal source of info is print media - stable political beliefs - 10 million people Participation - contribute to parties and candidates - talk about politics and try to persuade people - vote in every election Some say that over the years and centuries the expansion of democracy and improvements in the technology of commun ication have been linked. Write an essay in which you discuss this association and state your opinion about the reliability of this relationship. • Cant have a democracy without media and politic s • Politics is complicated so even many experts get their information from the media • First manifestation in western tradition is the greek city stat e • All citizens were eligible to participate • Fewer citizens than people (Sparta, Athens, ect.) • There was no need for media because everyone participated in the process • Next was the roman republic • Only lasted about 50 years • Was called the roman republic cause it was a republic and not necessarily a democracy • There was a form of media: they would post bills/notices in public areas • First manifestation of political media • Republican system = relationship between person elected and the people who elected him • English and French Experience was 1000s of years late r • Relationship was between different government entitie s • King and pope • Form of political competition between two institutions • Government and church • Gradually the government became more and more powerful through the divine right of kings • Royal authority gained supremacy over the churc h • Subordinates wanted protection from the king • EX: magna carta • Agreement between a sovereign king John and the dukes who were immediately subordinate to the king • Agreed not to do certain things to the dukes if they support him in his crusades; was not a guarantee of rights to peopl e • He relinquished the divine right of the kingdom • Cant do whatever he wants b/c g-d • English Common Law • Not adopted by a legislative authority • Compilation of magistrates decisions • Represented a public authority and therefore became a media • It was a body of law that was available to the public so they knew what the law said • Gutenberg Press • This increased interest in politics and knowing ones rights • Made people more sensitive to what the king/duke were doing • House of commons was formed cause individuals wanted to have a say in politics (took 100s of years) • Thomas Hobbs and John Locke • Hobbs believed men were evil and rude and crude and corrupt and that we must have a dictatorship • Clear intentions to punish • Locke believed in the rationality of humans, that they could made decisions that were in their best interests • Father of western democracy • Way to make people rational are to inform them as much as possible and if people are good they will make the right choice • The ability to spread the word about what is good in humans, what freedom humans should have, and what gov there should be to protect that freedom • ^^^^media part of democracy • 1787 (for 40 years) it was very limited on who could vote, ect and then Andrew Jackson came along • Believed that any citizen could/had a right to involve himself in government • Spread the democratic spirit • Same time that the telegraph was invented • Invention of the telegraph was linked to expansion of the vote • Wireless communication was invented towards the end of the civil war • Civil War ended with an extended right to vote to previous slaved • Expansion of media and expansion of vote • When women were granted the right to vote in 1920, the radio was invented • Go through WW2 and the civil rights movement occurs, along with the invention of television • Civil rights and voting rights act may have been passed due to what individuals were seeing on their TVs • With the invention of the internet and cell phon e • MEDIA IS HANDMAIDEN OF DEMOCRACY  


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