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Study Guide Week 1-6

by: Lordiah Obas

Study Guide Week 1-6 MGT 235

Lordiah Obas

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Yes, its Midterm Week next week! so Good luck and study hard!! :)
Study Guide
Arts and Entertainment Management
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Popular in Business, management

This 5 page Study Guide was uploaded by Lordiah Obas on Saturday March 5, 2016. The Study Guide belongs to MGT 235 at Pace University taught by Noh in Summer 2015. Since its upload, it has received 26 views. For similar materials see ARTS AND ENTERTAINMENT MANAGEMENT in Business, management at Pace University.

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Popular in Business, management


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Date Created: 03/05/16
MGT 235 Arts & Entertainment Management Professor Shiwon Noh MIDTERM EXAM STUDY GUIDE GOOD LUCK  Following pages of the textbook (Management and the Arts by William James Byrnes):  CH. 1: 2-4, 12-19, 23-27  CH. 2: 32-39, 41-47, 50, 66-68  CH. 4: 102-107, 110-134  CH. 5: 147-165  CH. 6: 193-205 Week1: Arts Management Overview 1. Benefits of arts a. Quality-of-life outcome b. Broader societal impacts c. TED talk: How to revive a neighborhood with art 2. Level of management a. Strategic-level: overall operation b. Managerial (middle)-level: bridge between the two c. Operation-level: day to day 3. Types of Managers a. General: managing director b. Functional: production manager c. Frontline: wardrobe master, master carpenter, head sound technician 4. Primary function of management a. Planning: deciding how to achieve a goal b. Organizing: converting plan into a course of action c. Leading: motivating/encouraging workers to achieve the goal d. Controlling: deciding if it is or isn’t getting done and what to do if it isn’t monitoring the progress of the project  ABC Opera Company (pp 24-25) *** - Goal to seek some funding, small touring program to widen the company’s audience (planning) - Setting up an ad hoc touring department (organizing) - Director provides an overall timetable/ explains the new operation fits into the organization (leading) - Meeting to pinpoint problems/ consider solution, monitoring (controlling) Week 2: Arts Managers 1. Six basic functions of arts managers a. Planning/ development b. Marketing/ public relation c. Personnel management/ labor relations d. Fiscal relations e. Board relations f. Government relations 2. What skills are needed a. Leadership b. Budgeting c. Team building d. Fund-raising e. Communication skill/writing f. Marketing/audience development g. Financial/ management h. Aesthetic/ artistic sense  NY Times article: One Year Later 3. Evolution of arts managers  TED talk: The arts festival revolution 4. Creative Place-making a. Challenges b. Examples 5. Creating an arts organization a. For-profit - Legal types - Sole proprietorship - Partnership - Limited liability corporation (LLC) b. Non-profit - Not pursuing profit beyond reasonable compensation for services - Shareholder= the public - Arts organization are typically 501©3 c. Incorporation - Incorporation is a body, legal “person” in the eyes of the law - Why do you need to incorporate your business? –to protect the people in your business and the business doesn’t have to end only to one individual name but it’s infinite. - How do you incorporate your business? - - Certificate (article of incorporate) - - Bylaw - - Board of directors (they have the power) d. Business Plan - Business plan: a road map towards your business - Business plan is needed because it’s a start up and help convince investors, banks, family your plan is doable and how to much money the business will make Week 3: Adaptive Arts Organizations 1. External environment: - Economic: interest rates, tax legislation, exchange rate, inflation, terrorist attack, natural disaster, etc… - Political and Legal: changes in law and regulations may affects arts organization budget - Cultural and Social: Belief, attitudes, and value of our society - Demographics: profile of vital statistic of society - Education: Level of education, arts attendance - Technological: Digital download and live streaming a. TED talk: Building a museum of museums on the web b. NY times: Touring can’t save musicians in the age of Spotify 2. Information sources  Audience  Other Arts groups  Board/Staff member  Media  Professional associations  Consultants Week 4: Planning and the Arts 1. Definition of making a plan: Your plan must answer the question: must answer why your question to support your mission of the organization (starting point) WHY, WHERE, WHEN, WHO, WHAT, HOW 2. 3 benefit or planning a. Overall direction b. Funding application c. Volatile environment 3. Types of Plan a. Strategic planning: A handful of decision for organizational success in the next few years (long term) b. Operational planning: Focused on details and short term activities that support the strategic plan c. Single-use plan: plans for unique events that do not recur d. Standing-use plan: plans for events that do recur frequently called rerun plan 4. Strategic planning process a. Organizational analysis: - Mission analysis - Resource analysis - Situation analysis  Resource analysis: - Do we have people with necessary skills? - Do we have the facilities, money, and other resources needed to make our plans work? - Do we have the ability to monitor progress and make corrections as we proceed?  SWOT analysis: Internal Factors: Strengths/ Weakness - Human Resources - Physical Resources - Financial Resources - Reputation - Activities and Program External Factors: Opportunities/ Threats - Economy - Potential external funding sources - Demographics - Legislation - Local, regional, international events b. Formulate Strategies - Stability strategy - Growth strategy - Retrenchment strategy (elimination) or Combination strategy: the direction in which the whole organization intend to move c. Goals, Objective, and Action plans  Goals- strategy  Object: specific methods stating how to fulfill the goals  Actions plan: concrete steps in allocation of human, financial, and equipment resources to meet the object Week 5: Organizing and the Arts 1. Organizing: Process of assigning tasks, allocating resources, and coordinating the activities of individuals and group to accomplish goals 2. Two theories of organizing a. Woodward’s theory: Technology such as small-batch, large-batch, continuous determines the best organizing structure b. Burns & Stalker’s Theory: environment stability determines the best organizing structure such as mechanic vs. organic  Mechanistic structure involves - Division of labor: saves time, enhances expertise but not nature of task, purpose of task - Bureaucracy: creativity, adaptation to unanticipated events, bottom-up communication c. Formal Organizational chart - Division of work - Sub-units - Supervisory relations - Lines of communications - Level of management d. Informal Network Chart Study Hard and Good Luck !!!!!!


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