Exam Study Guide
Exam Study Guide COMM 3332
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This 0 page Study Guide was uploaded by Kristina Notetaker on Sunday March 6, 2016. The Study Guide belongs to COMM 3332 at Ohio State University taught by Jason Coronel in Spring 2016. Since its upload, it has received 38 views. For similar materials see Risk Communication in Communication Studies at Ohio State University.
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Date Created: 03/06/16
3332 Exam 1 Review 50 Multiple Choice Illusion of certainty Relationship between voluntary and involuntary activities and risk perception Difference between dread and unknown risks White Male Effect Reference Class Absolute and Relative Risk Difference between System 1 and System 2 Heuristics Availability Heuristic Anchoring and Adjustment Optimism and Bias Illusion of Control BaseRate Neglect Framing Effects Innumeracy Forms of Innumeracy Basic Computational Analytical Statistical Primary Difference between Consequencialist vs Risk as Feelings View Construal Level Theory 4 Domains of Psychological Distance Recommendations of Construal Level Theory for RiskBased Message Design Planning Fallacy Prosecutors Fallacy Difference and Injunctive and Discriptive Norms Cialdini Effect Difference between pluralistic ignorance and False Consensus effect Qualities of Social Norms Campaigns Bandwagon advertising Difference between 3 types of Information Engagement Know how to Calculate Expected Value for Simple Risky gambles Base Rate True Positive False Positive True Neg False Neg Be able to calculate this type of problem whats your likelihood of actually having a disease given that you tested positive for it Be able to interpret a Family Pedigree Tree Know how to determine survival rate Know key components of the social ampli cationattenuation of risk framework risk event risk signal sources ect Difference between risk ampli cation and risk attenuation Know 4 Criteria used to evaluate quality of risk coverage risk magnitude self ef cacy sensationalism episodic and thematic framing Recommendations for quality media coverage of risk Difference between contagion and homophily in context of social networks Cues Heuristics View Recordability Synchronicity SpeakerListener Distribution Different forms on deception online Asymmetry Principle of Trust Negativity Bias
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