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Study guide for Intro of Innovation

by: John Mullowney

Study guide for Intro of Innovation ENTR4001

Marketplace > University of Cincinnati > Business > ENTR4001 > Study guide for Intro of Innovation
John Mullowney

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About this Document

Covers the overview of thinking, creativity, problem solving, innovation types, culture and theory
Intro to Innovation
Ralph Brueggemann
Study Guide
Creativity, problem solving, innovation, Culture, Theory
50 ?




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This 5 page Study Guide was uploaded by John Mullowney on Saturday March 12, 2016. The Study Guide belongs to ENTR4001 at University of Cincinnati taught by Ralph Brueggemann in Spring 2016. Since its upload, it has received 52 views. For similar materials see Intro to Innovation in Business at University of Cincinnati.


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Date Created: 03/12/16
Study Guide Intro to Innovation Why is thinking important? Idea economy- the ability to turn an idea into a new product or service -no organization is immune to disruption -Thinking is a skill Lateral thinking -about expanding on ideas Divergent thinking- - Inception of the creative process - Ability to generate many different kinds of ideas - Declines with age but can improve with practice Literal thinking (Convergent)- - Results in narrowing of ideas - Designed by Socrates, Plato, Aristotle Linear Thinking- - Guided by social influence that results in the same thinking Aspirational goal- - need a rudder to guide the future - new direction to unlock our potential - most think their ability is limited - must know you can learn anything Why should you be open minded? - Look at the world in a different way - Improves your imagination, creati vity, innovation, and entrepreneurship skills Global Trends - The competency gap- the education system needs to change - 11% of business leader strongly agree that graduates have the right skills for the workplace Imagination What is imagination? - Ability to bring to mind things that are not present in our senses –Ken Robinson - Open-mindedness - Enlarges your thinking Intelligence v Creativity - Intelligence deals with convergent thinking - Creativity deals with divergent thinking - You can put a number to intelligence but not to creativity Creativity- - Is the ability to generate ideas that have value- Ken Robinson - Ladder- Imagination( Bottom), Creativity, Innovation, and Entrepreneurship (top) - Imagination drives creativity - Creativity drives innovation Why is it important? - Novel ideas - Stimulate innovation and improve the world - Uncover truths and correct misperceptions - Albert Einstein- “the significant problems we face today cannot be solved at the same level of thinking we were at when we created them.” - High demand for creativity Innovation - People applying a purposeful process to transform new ideas and opportunities that have value into results - Regarded as a driver for generating new knowledge, economic growth and jobs - Not being engaged in innovation may cause you to be less successful - Innovation has been very low and needs to increase for the future to succeed. Entrepreneurship - New venture creation that propels ideas into action - Creates more jobs then large businesses - Innovation is imperative - Take all the risk - Learn when you fail - Knowledge The cycle of learning T-shaped Person -vertical part of t is the deep competency that contributes to the creative process -the horizontal part of t refers to the broad competency which is the disposition for collaboration across disciplines Cognition Model - set of mental capabilities that include thinking, perceiving, and reasoning - creates new knowledge 7 habits of Effective Learners - Open-mindedness - Growth Mindset - Self Awareness - Purpose - Grit - Focus - Integration Knowledge types - Articulate - Implicit - Tacit - Embedded 5 voices - Voice of the customer - Voice of the job to be done - Voice of the open innovator - Voice of the dreamer - Voice of the product Culture Overview - What is an innovative culture? Single and Double loop learning o Single loop learning- is traditional learning that focusses on doing things right o Double loop learning- is challenging your underlying assumptions that focus on doing the right thing - Culture components o Attention to resources o Processes o Measurement of success - Guiding priciples o Are the universal values and fundamental truths  Freedom  Integrity  Excellence  Fairness  Service - The Golden circle (Purpose) o This is how Apple sells their products - Culture types o Results-oriented o Bureaucratic o Creative o Adaptable o Team-Oriented o Institutional o Innovative o Command and Control Disruptive Innovation Paths - Replaces one creation from another -ex. Candles with electricity Four Degrees - Incremental - Sustaining/Evolutionary - Revolutionary - Disruptive Empowering Antidote - Inspire o Get the right people on board o Build GREAT teams o Improve management o Understand customer journey - Open innovation o Realization that innovation can come from anywhere  Organizational  Open Source software  Crowdfunding  Crowdsourcing Sources: Ralph Brueggemann (Professor at the Lindner College of Business, University of Cincinnati)


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