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Prin Of Persuasion

by: Elda Bahringer

Prin Of Persuasion COM 31800

Elda Bahringer
GPA 3.72


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This 2 page Study Guide was uploaded by Elda Bahringer on Saturday September 19, 2015. The Study Guide belongs to COM 31800 at Purdue University taught by Staff in Fall. Since its upload, it has received 87 views. For similar materials see /class/207924/com-31800-purdue-university in Communication Studies at Purdue University.


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Date Created: 09/19/15
COM 318 Principles of Persuasion Exam II Study Guide The second exam will consist of 25 multiple choice questions and 4 essay analysis questions I ll provide you with a modeltheoryconcept and a persuasive document and you ll have to I analyze the document using the modeltheoryconcept or 2 come up with your own example of how you ve used the mo deltheory concept You will have 100 minutes to complete this exam The exam will be available on Blackboard at 1000 AM on Friday June 25 and must be completed no later than 1159 PM on Friday June 26 You will only have one attempt to take this exam so be sure that you do not access it until you are ready since you will not be able to pause the exam This exam will cover all information located in Chapters 914 Since that is a lot of information I ve provided you with a bulleted list for each chapter that highlights important concepts with which you should be familiar Good luck Chapter 9 Students should be able to Identify and apply the six cultural images and myths Identify and apply Reich s Cultural Parables Identify and apply the man s man and woman s woman Identify and apply the three components of image eg expertise trustworthiness dynamism Identify apply and evaluate the seven components of the American Value System Chapter 10 Students should be able to 0 Explain the importance of nonverbal communication in persuasion 0 Explain the Cognitive Valence Theory 0 De ne and apply kinesics proxemics haptics physical appearance chronemics and artifactual communication 0 Explain the gender differences in nonverbal communication Chapter 11 Students should be able to Explain and apply the Yale fiveStage Developmental Model Explain and apply the Hierarchy of Effects Model Explain and apply the Positioning Model Explain and apply the Symbolic Convergence Theory Chapter 12 Students should be able to Explain and apply the concept of audience analysis and its significance in persuasion Explain and apply audience demographics Differentiate organizational patterns Explain and apply Monroe s Motivated Sequence Explain and apply Rank s DesireStimulating Model Distinguish between the ve types of proof e g narrative Describe the three elements involved in building credibility same as in Chapter 9 Identify particular delivery concepts eg gures of speech vivid language Explain and apply the FootintheDoor and the DoorintheFace techniques Explain and apply the YesYes technique Explain and apply the IOU Chapter 13 Students should be able to Explain and apply the Resonance Principle Distinguish between the verbal auditory and sightvisual script Identify which types of media count as hot or cool and the signi cance of this for persuaders Explain and apply the Uses and Grati cation Theory Explain and apply Agenda Setting Distinguish between the four types of media manipulation e g favoring the sponsor Chapter 14 Students should be able to Identify weasel words in advertising Identify the ve types of deceptive claims in advertising Explain and apply Rank s 30Second Spot Quiz and explain why this is important for receivers of persuasive messages to use Distinguish between blatant and sophisticated sexual appeals Discuss the relevance of subliminal ads in terms of advertising ie are they successful Ethical


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