Hindustan Lever Case Study
Hindustan Lever Case Study FMIB3
Hult International Business School
Popular in International Marketing
Popular in International Business
This 1 page Study Guide was uploaded by Mischa Rapt on Tuesday September 22, 2015. The Study Guide belongs to FMIB3 at Hult International Business School taught by Nick Imparato in Fall 2014. Since its upload, it has received 61 views. For similar materials see International Marketing in International Business at Hult International Business School.
Reviews for Hindustan Lever Case Study
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 09/22/15
Hindustan Lever 1 What are the key features of Shakti rural marketing initiative sales and distribution initiative that delivers growth a communication initiative that builds brands a microenterprise that creates livelihoods a social initiative that improves the standard of life and catalyzes af uence in rural India community reach program viable and sustainable growth engine for HLL in years to come extend HLL s reach into untapped markets and to develop its brands through local in uencers social objective was to provide sustainable livelihood opportunities for underpriviledged rural women appointed Shakti entrepreneurs in uencers impacting brand awareness in each village to sell products in their villages directly for cash sold not only to outlets but also selling directly to consumers committed more to underpriviledged women large proportion of sales came from smaller SKU s particularly from sachets What are the motives for the Shakti initiative increase distribution channels in rural India to enhance control of rural distribution increase rural penetration to 100000 outlets and cover 50 of rural population to encourage women to save a rupee each day to create a fund women were selected to start their own ventures to distribute HLL products creating awareness and education on hygiene care How can Shakti make a contribution for HLL s bottom line in the long run tapping into large and potentially attractive market of rural population will give them an edge and competitive advantage long term aim to reach 600m people covering 500000 villages half of HLL S FMCG sales come from rural markets What is the economic value of Shakti What is the social value Social value engage underpriviledged women to give them economic independence helping people to improve health and well being through awareness Economic value winning through people and untapped market 5 What are the critical challenges facing HLL in making Shakti work low purchasing power of rural areas encouraging women and building con dence in them as they are in male dominated society and tend to give up whenever they are being rejected cultural and regional differences different dialects conservative women not an easy task in training women to become entrepreneurs due to low literacy levels several languages and sheer scale and diversity of rural India
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'