New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Hindustan Lever Case Study

by: Mischa Rapt

Hindustan Lever Case Study FMIB3

Mischa Rapt
Hult International Business School
GPA 3.5
International Marketing
Nick Imparato

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Case Study notes for Hindustan Lever
International Marketing
Nick Imparato
Study Guide
50 ?




Popular in International Marketing

Popular in International Business

This 1 page Study Guide was uploaded by Mischa Rapt on Tuesday September 22, 2015. The Study Guide belongs to FMIB3 at Hult International Business School taught by Nick Imparato in Fall 2014. Since its upload, it has received 61 views. For similar materials see International Marketing in International Business at Hult International Business School.

Similar to FMIB3 at Hult International Business School

Popular in International Business


Reviews for Hindustan Lever Case Study


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/22/15
Hindustan Lever 1 What are the key features of Shakti rural marketing initiative sales and distribution initiative that delivers growth a communication initiative that builds brands a microenterprise that creates livelihoods a social initiative that improves the standard of life and catalyzes af uence in rural India community reach program viable and sustainable growth engine for HLL in years to come extend HLL s reach into untapped markets and to develop its brands through local in uencers social objective was to provide sustainable livelihood opportunities for underpriviledged rural women appointed Shakti entrepreneurs in uencers impacting brand awareness in each village to sell products in their villages directly for cash sold not only to outlets but also selling directly to consumers committed more to underpriviledged women large proportion of sales came from smaller SKU s particularly from sachets What are the motives for the Shakti initiative increase distribution channels in rural India to enhance control of rural distribution increase rural penetration to 100000 outlets and cover 50 of rural population to encourage women to save a rupee each day to create a fund women were selected to start their own ventures to distribute HLL products creating awareness and education on hygiene care How can Shakti make a contribution for HLL s bottom line in the long run tapping into large and potentially attractive market of rural population will give them an edge and competitive advantage long term aim to reach 600m people covering 500000 villages half of HLL S FMCG sales come from rural markets What is the economic value of Shakti What is the social value Social value engage underpriviledged women to give them economic independence helping people to improve health and well being through awareness Economic value winning through people and untapped market 5 What are the critical challenges facing HLL in making Shakti work low purchasing power of rural areas encouraging women and building con dence in them as they are in male dominated society and tend to give up whenever they are being rejected cultural and regional differences different dialects conservative women not an easy task in training women to become entrepreneurs due to low literacy levels several languages and sheer scale and diversity of rural India


Buy Material

Are you sure you want to buy this material for

50 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.