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by: Cassidy Schap
Cassidy Schap
GPA 3.78
Creativity and American Culture
Robert Lewis

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About this Document

Creativity and American Culture
Robert Lewis
Study Guide
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This 2 page Study Guide was uploaded by Cassidy Schap on Sunday September 27, 2015. The Study Guide belongs to ADV 316 at University of Texas at Austin taught by Robert Lewis in Fall 2015. Since its upload, it has received 186 views. For similar materials see Creativity and American Culture in Advertising at University of Texas at Austin.


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Date Created: 09/27/15
Review sheet exam 1 This study guide is not intended to be comprehensive but focuses on the main elements to appear on Exam 1 Theories of creativity amp innovation 0 Creativity de nition 0 What creativity is amp is not according to Csikszentmihalyi o Attentionleisure time in creative process 0 Steps in creative process 0 Systems model of creativity domain eld person 0 Systems model consequences of Domains clarity centrality accessibility Contribution of individual Characteristics of creatives Csikszentmihalyi s quotFlowquot concept Kozbelt s important factors in creativity theory Johnson s six conditions for creativity Adjacent possible liquid networks slow hunch serendipity 0 Error exaptation 0 Insight problem Necklace problem Psychology and WEIRD people WEIRD 0 Why are many Americans WEIRD 0 Differences bw WEIRD people and normal people 0 Basic cognitive illusions 0 Basic economic game ultimatum game 0 Folkbiological reasoning o Linguistic indicators of direction amp Spatial cognition example problem solving 0 Self concept independent vs interdependent 0 Thinking positive 0 Conformity example and difference bw WEIRD vs normal 0 Moral foundations theory Cultural Power and Change Mass Society Theory Marxist Theory 0 Commodi cation o Commercialization o Cooption 0 Cultural hegemony Functionalism Critical Political Economic Theory Hotelling s Centrism Theory Modernization Theory Information Society Theory Culturalist theory on culture Lears main thesis Land of Cockaigne 0 Common themes between carnival and Cockaigne 0 Connection between Showmanship and selling 0 Carnivalesque de nition 0 Sellingadvertising America America as exotic Garden of Eden Symbols of abundance AnimismDualism o Opposing forces in society 0 quotMagical thinking Animism Victorian Era 0 Ethics 0 Typical historian story 0 Protestant work ethic Origins The quotother protestant ethic evangelical revivalism Scienti c management 0 Max Weber 0 Taylorism Orientalism 0 De nition examples 0 Freudian stereotypes explanation o Socialidentify stereotypes explanation Artsocial movements 0 Romanticism o Realism Idioms of control in US during 18005 0 Sincerity amp sentimentalism o Rationality o Mimesis o Chromolithography examples 0 Planned obsolescence Simon Patten o functionalist theory main argument


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