Study Guide EXAM 1
Study Guide EXAM 1 SPH-C 213
Popular in INTRO TO SPORT COMMUNICATION
Popular in Public Health
This 6 page Study Guide was uploaded by Danielle Gleason on Thursday October 1, 2015. The Study Guide belongs to SPH-C 213 at Indiana University taught by Pedersen P in Summer 2015. Since its upload, it has received 95 views. For similar materials see INTRO TO SPORT COMMUNICATION in Public Health at Indiana University.
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Date Created: 10/01/15
Introduction to Sport Communication TQ College Football Roundtable article Dif culty in sports writing gt constantly updated amp stay ahead with inside scoop CHAPTER 1 STUDYING SPORT MANAGEMENTCOMMUNICATIONS Studying Sports Management amp Sports Communication 0 Magnitude of the Sport Industry I Growth Segmentation Role of Communication Within 0 Focusing on the Study of SM SC 0 Preparing for a Career in SC 0 Increasing Marketability through Ancillary Activities Careers in Sport Communication 0 Keys to Entry TQ Clippers opt out of 60Myear local TV deal streaming service gt SHIFT web based PROFILE OF A SPORT COMMUNICATOR Opportunities through education experience and networking Shifted Intentions Rewards Challenges gt time management secure media Difficulties gt Director of Public Relations RECOGNIZING THE GROWTHMAGNITUDE OF THE SPORT INDUSTRY Sport Industry The market in which the businesses and products offered to its buyers are sport related and may be goods services people places or ideas Much More than BIG FOUR gt NFL NBA NHL MLB Boundaryless 0 Segments scope activities personnel functions Types youth community college eliteamateur semipro senior o Participatory I Ultra Marathon endurance survival EX Tough Mudder Spectatorial I 363M 27B US gt Gate receipts concessions parking seating TQ Who was quarterback Randall Cunningham backup UNLV Kenny Mayne GROWTHMAGNITUDE OF SPORTS INDUSTRY Settings and Products 0 O 0 Single sportsLeagues teams organizations MultiSports State games colleges conferences high schools foundations MassN ew Social Media sponsors retailers manufacturers events meetings Services I Agencies search firms event staffmgs research travel Facilities all levels record numbers build economic impact civic pride Goods amp Apparel I Sporting goods equipment sportswear footwear I Licensed goods apparel merchandise Advertising Sponsorship Endorsement I Naming rights bowls events athletes teams organizations Gambling and Fantasy Sports Transportation Tourism travel medical accommodations Hard to quantify and define S1 is ranked in top 10 I TQ 213 Billion 2X auto industry 7X movie industry COMMUNITYYOUTH Participation LARGEST Segment 0 O O 681 Million totally inactive 2 17 Million Active youthadults Most popular sports I core sports and golf Best Adventure RAce I Spartan Race I Warrior Dash I Tough Mudder I 02X Summit Challenge Classes community instructional leagues competitive leagues I Youth I Community INTERSCHOLASTIC Governance 0 National State Athletic Depts Employees 300K 0 Admins coaches trainers officials Size Participation 0 Women39s Track amp Field Basketball Volleyball 0 Men Football Track amp Field Basketball Side Notes 0 NFHS Broadcast and capitalize on high school sports 0 National High School Broadcast Network stream games INTERCOLLEGIATE National Governing Bodies I NAIA NCCAA NJ CAA 0 NCAA I Student Athletes I Revenues I TQ 95 from tournament contract I Conferenceschool networks I Membership I Conferences I Athletic Department REvenues I Media bowls local fees ticket sales sponsorships I FBS 11M to 163M I FCS 26 M to 45 M PROFESSIONAL Variety 0 Lacrosse slamball paintball soccer racing golf Football 0 Flag touch tackle youth high school college semipro 0 Pro I TQ NFL MEDIA RICH I MEDIA RIGHTS suitesdon t share revenue PSLs revenue sharing endorsements local media rights gate receipts Baseball 0 Youth high school college minors Basketball 0 Youth high school college I Knicks Lakers 12 Forbes list Hockey TQ 4 Billion gt Dallas Cowboys SPORT COMMUNICATION Through its coverage of and makeup in the Sports industry sport communication plays a critical role Sports Industry has sociological political legal nancial impact TQ manipulation issues gt changeadjust of media and images blurred football pic Side Notes 0 Manipulation cover up for Ray Rice gt domestic abuse I Resign due to not taking necessary measures Increases in 0 Coverage in traditional and legacy platforms 0 Terrestrial and satellite radio mobile units intemet and TV I TV rights fees I College Pros I TQ NFL gt 518 Billion I Olympics Increases in new media 0 Convergence I Traditional Careers Coverage Expertise in wide variety I Traditional Media Cross Promotion Know many mediaprint I Traditional PRMR IU Press release 0 CelebrityGossip o HesitationRant INcreases in Social Media 0 Various Platforms I Sports Illustrated I TQ TWITTER craze is rapidly changing face of sports I Cristiano Ronaldo heads athletes on social media NEW SOCIAL NASCAR Fan and Media Engagement and Center TQ Player s Tribune gt players talk directly to fan base storieseditorials TQ Source Publicity gt bypassing media 0 Social media interactive websites 0 Used by stakeholders o Bypass media communicate directly I Craft shape disseminate message I TQ Gatekeepers individual decides what is published 0 Changes with media relations SID I Providing info directly to fans I Housed in SID marketing media TQ 2 Brothers that own UFC gt Frank and Lorenzo Fertitta SPORT ORGANIZATION SOCIAL MEDIA USAGE Informational 0 MediaPublic Community Relations I Awareness I Injuries live scoring conditions photos charity work I Gatekeeping Social 0 Interactivity gt Socialparasocialinteractions with fans PromotionalFinancial o MarketingAdvertising gt promote special eventssalestickets 0 Merchandise Culture gt team identityvoice ORGANIZATION SOCIAL MEDIA POLICIES IdentifyMitigate risks 0 some organizations allow monitor advise against ban Hold stakeholders accountable for social media comments Protecting sport club coaches game 0 Limit risk of tweeting sensitive material I Putting team at competitive advantage I injurieslineups affect betting lines gambling 0 Limit risk of players distracted by social media Protecting media interests 0 allow traditional media opportunity to get info out 0
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