I don't want to reset my password
I'm pretty sure these materials are like the Rosetta Stone of note taking. Thanks scampbell20!!!
What is a brand? What is the purpose? What it does? What is brand equity? What are the consumer-based equity models? What is brand equity in team sport? Where does this added value come from? What are the common brand associations in team sport? What are some examples of associations?
BLIP Model, why the model is needed.
How to build a strong build
The Seven P's
Choosing a Brand Name
What do colors signify in logos/brands marks
Role of Media, property grants rights to broadcast their events, media forum pays for all production, promotion, and distribution, management functions, Media Relations, Community Relations, three types of programs, PR Functions,
Sports Advertisement History
Strategy and Brand Management
This is part 3 of notes that were used in mostly for Sports marketing.
These notes are based on building revenue.
These notes cover customer service
Design and Structure Notes
History of Ticketing
Social Media and Broad Management
The Role of Social Media
Consumer Studies Sports Marketing