Notes from 8/31-9/30 + Exam 1 Study Guide
Notes from 8/31-9/30 + Exam 1 Study Guide MSCH-C 213
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This 21 page Study Guide was uploaded by Madelyn Chassay on Friday October 2, 2015. The Study Guide belongs to MSCH-C 213 at Indiana University taught by Andrew Weaver in Summer 2015. Since its upload, it has received 262 views. For similar materials see Intro to Media & Society in Media at Indiana University.
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Date Created: 10/02/15
Monday August 31 2015 Media amp Society Week of 831 Media Audiences Why audiences Exposure states Automatic Subconscious v subliminal Subconscious We don t notice it but could if it was pointed out to us Ex sex symbols in Coke ad Subliminal No ability to see it below our threshold for perception Ex nude photo in 1 frame of The Rescuers movies are 24 framessecond so we don t even have time to notice it unless it is paused Ex backward masking on recordscassette tapes Attentional Transported Ex movie theaters dimming lights turn off phones etc to get one out of that state SelfReflective The shift in conceptualizing audiences The reality of audience composition So what s the most profitable approach Fierce competition for attention Strategies Crossmedia promotion Ex Disney owning multiple networks can cross promote their networksT V shows as well as their movies amp theme parks Appeal to known existing needs Ex If they like Law amp Order let s give them multiple types of Law amp Order Giving people the same content but Monday August 31 2015 slightly different Movie sequelsfranchises Ex Harry Potter Disney princesses Hunger Games etc Recycled content The Head media outlets producing gourmet content BBC USA Today Forbes Discovery etc o The Torso fast moving content with limited shelf life The Long Tail Howto Wikipedia DIY tutorials with more shelf life eHow Wiki About etc Target the tail Paper1 Duo Monday by 124me Point 50 Submitting a Mo uptoad Tummn enabled Filo typos doc doom and pd lovMpaporymmodiopttchamwtmnotwk Yourqndow bobnudpnmantymhm39pummmrcma l hofocuantha wununtwoucboonthommmmpwumcormmmmmo Inmabu qmcaoerywthstmamcmotM ioIownq components 1 Joscnbethocor om mlelm and w39ryyou chooothakndofcortom 2 Oascnbo m new no want you39m mom 10 CW mm the Wit 3 005an your strmoqy 0 053an M 336m ma why 0 mm m stung mil be successful You We for mm m case shook cm from two sources 1 Cosmo mammal WW rad book 2 normal when you nd am other vacant netwom stumps Wm they 80 successes 0t aImJ You than 00 data the lessons you39re man m those other cases partcuwb39 as quotmy W010 the cor39nonb mo connocbon TmmwmtoMIhmpmwmdeosomnautmmulm Mmrmmnmtobevomycnwumm xtoocadlormm WAMLAMMmagnmta mstbounoomonCarvu PamwSTmmmoamooc 00110 deornal Will an m H OJ No womenmde ttmmcwmromsaoomnmWolcmmwlmm mmm mow Um Man 15 quot If WWIMQHC39M v M 15 Ira mmdmdwmefhamlo WaWICMMondholMomonsWoulmm Us warn you cqumwmmmANOcu cmtm wmmmomnmm content 20m 0m 0 ho TM sum for draw the mona Th5 M new Nomutcn on how the 00mm coda no dormco M0 Po re com Um Um 15 bereaved Tmmntmmanonvnwtutdcmmaawum39mwmmwmmmm 1 a Tow Ports 50 Wednesday September 2 2015 Segmenting Audiences How do you find the niche Geographic easy to divide up but does it make sense with the content Demographic ex apps for certain age groups racial groups BET black entertainment television Social class benefits but also problems Geodemographic Segments defined Your neighborhood Psychographic based on VALVS survey Behavioral keeping track of what people do Pandora Amazon Facebook The role of nichebased media Stages in media development lnnovation not just technological has to come hand in hand with marketing innovation Have to convince people that they need it lnternet created by government because of cuban missile crisis when the public could use it no one showed interest in it for many years 3D applications Penetration Peak Decline Adaptation Stages apply widely Social determinism drives the process No class Monday September 7 3 Wednesday September 9 2015 Week of 99 paper due Monday at 1245 Stages in media development Social determinism Just because we can doesn t mean we will Ex Google Glassholograms 3D TVs etc How we think of technologies when they first come out at first we use it the same way we used the previous technology Not the technology that dictates the content the way we think of the new technology dictates the content Technologies interrelate throughout the stages Economic model necessary to proceed Economic model is not predetermined but plays a huge roll in the type of content that we get Economics of media industries Radio in the US Originally called the wireless Britain funded the radio in early 1900s for military purposes Needed to communicate over distance bc they are an island Big problem in early radio How do we pay for it Traditional ways would not work Can t tell who has access Content is freely amp easily accessible US had 3 different solutions that were put into practice Manufacturers will produce the programming The appliance makers themselves would make their own content Ex General Electric owning NBC Worked for only a little while until The Great Depression Saturation in the market of radios depressed consumer spending couldn t make enough radio sales to put out the programs Common carrier system a business paid to transport system Ex FedEx ATampT Get paid for people to send messages through their lines Wednesday September 9 2015 Advertising Make money off of advertisements that run during the content Not the only model that could be successful but is and has been the most successful Radio in other countries Radio in Britain was paid for by publicly funded systems BBC raise money through licensing fees similar to fees you would pay for a car For every color television you own you have to pay a yearly fee Used to be the only source of content now there are also advertisement based programs but they are still not as popular as BBC Government funded Economic model dictates the content produced Adaptation Changes in advertising Integrated marketing Product placement Reese s pieces in ET Originally supposed to be MampM s but they said no Went to Hershey s instead and it worked Years following ET s release they outsold MampM s Commercials can lose their views but ads in movies last longer Selling advertisements through online video games Ex billboards in GTA Green screens behind home plate at MLB parks Broadcasters make money off of these ads that show up on the green screens The reason why soccer is not a top spectator sport because they don t lend themselves to commercials The games are continuous so major television networks won t cover it Selling known consumers targeting advertising to fit needs Importance of multiple revenue streams Toys come first then they invent the show based on it Have to have merchandise first Toy isle will tell you what shows kids are watching Importance of reducing risk Have to be sure content produce will yield results More focus on franchises Wednesday September 16 2015 Week of 914 anaoy Loss of privacy through Identity theft Hijacking lnfecfing Selling information Spam Monitoring ls monitoringexchanging info a problem What s being done Optin vs Optout policies Google does not give you a chance to optout they are always doing something with your data Pkaoy Issues Producer vs Consumer rights Where do the rights change Moral issue What s being done Antipiracy campaigns to frame how the public thinks doesn t work Antipiracy technology somewhat effective but every time you rely on a technological solution there s always a technological way around it Legal action colleges fining students for illegally downloading musicmovies over their serverswifi network Legislation trying to make it easier to stop piracy SOPA and PIPA giving the government the ability to shutdown websites also failed Wednesday September 16 2015 How should we think about the Web moving forward Kevin Kelly s Semantic Web instead of connecting from computer to computer Web 10 we re connecting from page to page Web 20 Kelly is arguing we are moving into Web 30 Linking from idea to idea Ex Google lU Bloomington left side of the page gives you links to websites many repeating the same ideas 20 right side of the page Now starting to bring all the same ideas together 30 The current and projected power of the Web Estimated 55 trillion links on the web The way the web is structured is very similar to the human brain All interlinked Links idea to idea Web 30 Machines are now smarter than we are Rise in human intellect could be driven by integrating with machines in the future Idea to idea is a much more efficient system than page to page Monday September 21 2015 Week of 921 What is media science Understanding the impact of media on society Not just what but how and why The science part What is truth Some say it s entirely in the eye of the beholder or an objective truth doesn t exist but scientific view says that there is a truth that can be found The importance of empiricism First and foremost about questions Problem with science education because mostly about memorizing a lot of facts information Needs to be more about asking questions curiosity Public discussion about media effects The misguided debate People argue about the wrong stuff policies driven by wrong understandings From the beginning propaganda and the hypodermic needle Where is the popular focus Manifest vs process effects Manifest observable seeing a violent act occur impact right then amp there Process not necessarily observable a shift in emotion idea etc still an impact Timing of effects Most media effects are a long term process Example media violence debate Monday September 21 2015 Media violence focused on manifest effects like mass shootings related to playing violent video games An outcome the thirdperson effect Ex thinking you aren t effected by media but everyone else is Also tendency to prioritize intentionality Producers intent doesn t really matter The other problem treating media as the source of an effect Example saying media violence caused a school shooting Have to understand all the other factors Ex Text messagingper user has gone up vehicle fatality has gone down Does this mean texting and driving doesn t have to do with the amount of accidents happening No Vehicle fatality has gone down because all the other factors seat belts air bags improved safety methods speed limits better traffic flow etc Need to understand the how and the why to grasp the impact Individual types of effects Behavioral avoiding something that causes fear similar to what happened in a movie Cognitive what you think about the movie Attitudinal how we feel about the victim Emotional horror movie causing fear Physiological increase your heart rate All of these work together if we understand the process of how these effect each other we can change the overall effect Macro type effects Effects on institutions individual level effects Politics family religion education sports etc Monday September 21 2015 Exam 1 4045 questions multiple choice Covers everything we ve discussed so far About 5 questions per discussion proportional About 70 questions from lectures some questions from book understand the main arguments in the book Some study guide Questions amp answers answers from notes amp textbook Week 1 Introduction to Media and Society 1 a Can you describe the information problem that we are facing We are exposed to so much media that we automatically process it which allows the media to condition our thought processes b What is automaticity A state where our minds operate without any conscious effort from us We are being influenced without knowing it c How did automaticity develop in society The growth of media in our society with so many messages and exposures the value of any one message keeps getting reduced d What are the advantages and disadvantages of automaticity It helps us get through a great many decisions with almost little to no effort We are overwhelmed and begin to think that the value of any one message is almost nothing so we make poor exposure decisions f How do advertisers and producers try to get around automaticity Product placement such as Reese s Pieces in ET Was originally supposed to be llampll s but they said no then Hershey said yes to Reese s Pieces being in the film drastically outsold llampll s 2 a What are the two ways we use the media Which of these uses is more common Pitually and instrumentally ritually is more common b What is the difference between automaticity and ritualistic media consumption Ritualistic the medium is privileged not the content Watching TV just to watch TV Automaticity getting sucked into a marathon for multiple hours outside of our subconscious control c How does our ritualistic use of media affect the way broadcasting is scheduled How does the concept of inertia in viewing fit into those scheduling decisions We turn off the TV on channel we were watching that night turn TV on in the morning and it s still on that channel usually keep it on because it reaches our minimal threshold Example whatever show is on the morning after the Super Bowl will have the most viewings To get more views programs and advertisements schedule based on this concept 1O Monday September 21 2015 3 a What is media literacy Set of perspectives that we actively use to expose ourselves to the mass media to interpret the meaning of the messages we encounter b What are the three building blocks of media literacy 1The motivation to be active consumers personal locus 2The knowledge structure to which we can draw from and add to 3The M of analysis evaluation and synthesis c What are the skills that media literacy requires 1 Analysis 2 Evaluation 3 Grouping 4 Induction 5 Deduction 6 Synthesis 7 Abstracting d What are the advantages of developing a higher degree of media literacy appetite for a wider variety of media messages learn more about how to program your own mental codes able to exercise more control over the media Week 2 Media Audiences 1 a What are the three information processing tasks in which we are constantly engaged 1 Filtering message decide which messages to pay attention to 2 Meaning matching access previously learned meanings efficiently 3 Meaning construction to get more out of a message b How can these information processing tasks be developed Examining one s media exposure habits Are you memorizing opinions of experts or construction your own opinions Accepting media messages or transforming c What is the difference between exposure and attention Exposure can be in 3 states and only when all three conditions are met can there be attention d In what four states do people process media messages Automatic subconscious vs subliminal exposed to media messages but are not aware Attentional paying conscious attention aware of messages and actively interacting with them 11 Monday September 21 2015 Transported in attentional state pulled into the message so strongly they lose awareness of being apart from the message itself Self reflexive hyperaware of the message and one s processing of the message actively analyzing content 2 a What is the difference between subliminal and automatic processing Subliminal processing outside of perceptual range you don t perceive it to begin with it has no effect Automatic processing you subconsciously process information you perceive it you just don t consciously do anything with it b Are we influenced by subliminal content Why or why not No unless we are made aware it exists Subliminal content is impossible to be perceived by the human senses alone c Are we influenced by subconscious content Why or why not We have the ability to see it but most people would not notice People pay more attention to an ad if there is a phallic message present 3 a In what three combined ways can media producers gain the attention of their audiences Physical exposure the message and the person occupy the same physical space for some period Perceptual exposure human s ability to receive appropriate sensory input through the visual and auditory senses Psychological exposure media message creates a trace element in a person s mind b What happens when all the conditions of exposure to a medium are met One can move to attentional state conscious awareness of the media message must also occur for attention to occur 4 a Why do we study the audience To focus on particular niches so producers can provide content that serves a need that is not already being met b What is the difference between niche and mass audiences A niche is a specific segment of the population that serve as targets for media programmers and advertisers as opposed to targeting a mass audience or the whole population c What has been the major shift in the relationship between media producers and consumers There is no such thing as mass audience There is a need to focus on niche audiences instead llass audience was not the greatest strategy d Why did researchers start to reject the idea of mass audience 12 Monday September 21 2015 Because people are a part of different social relationships and the social environment influences what audience members will expose themselves to and how messages will affect them e What are media producers competing for in their endeavors Identify and construct useful niche audience divide and select meaningful segments based on 5 types of segmentation methods f What is the Network TV Model for targeting audiences and why is it becoming obsolete Targeting the head producing gourmet content such as BBC USA Today Discovery etc is becoming obsolete because there are now more and more specialized networks Now the need to target the tail eHow Wiki About DlY etc g What strategies are advertisers and producers using to entice niche audiences Appealing to existing needs and interests give audience more of the same programs Cross media promotion want to promote in as many places as possible Capitalize on the niche try to get the small niches that are passionate rather than everybody h How are audiences segmented What are the strengthsweaknesses of each method Geographic easy convenient oldest form of segmentation although it does not make much sense Demographic race gender age income education easy and convenient Social Class income ex magazines devoted to high class living has its benefits but also problems Geo democraphic combining geographic and demographic for defined segments Psychographic psychological traits that audiences may share based on the VALVS survey Week 3 Media Industries 1 a What are the stages of media development Innovation stage begins with recognizing a need Penetration stage acceptance of a new medium Peak stage generates most revenue compared to other media Decline stage challenged by a newer medium 39 Adaptation stage redefine its position in media market place b What are important conditions that affect media development Historical influences technologies regulations or audience needs c What is social determinism and how does the term apply to diffusion of innovation 13 Monday September 21 2015 Just because we can doesn t mean we will How we think of technologies when they first come out at first we use it the same way as previous technology Not the technology that dictates the content the way we think of the new technology dictates the content EX 3D TVs 2 a Describe the economic models that evolved in the US radio industry Manufacturers EX General Electric owning NBC Worked well until the Great Depression Common Carrier business paid to transport the system EX FedEx ATampT Advertising get companies to pay for programming in exchange for promotional air time most successful b What economic models can you find in other countries Publicly funded systems such as BBC use licensing fees EX pay a yearly fee for each TV in a household 3 a How are media producers adapting to changes in the broadcasting landscape Changes in advertising selling known consumers targeting ads to fit needs b What kind of changes are we seeing in the advertising landscape Selling ads through online video games EX billboards in GTA can update whenever bc run online Integrated marketing product placement c What is the importance of multiple streams of revenue in broadcasting What strategies are media producers using to reduce risk Toys come first then they invent a show based on it have to have merchandise first Importance of reducing risk have to be sure content produce will yield results more focus on franchises 4 a Who are the four players in economic game of media industry Consumer Advertisers media companies media employees c What are the five characteristics of this game 1 Importance of valuing resources well 2 Indirect as well as direct support 3 Complex interdependency among players 4 The nature of competition 5 Advertising as the engine 2 d What strategies do media industries use to maximize the profit Increase revenue streams and minimize expenses e How can media industries reduce risk Research to identify particular niche audiences then find out what their unmet needs are f What are the consumer strategies in this economic game Default strategy amp IIedia Literacy strategy 14 Monday September 21 2015 5 a What kind of revenue sources are available to Web based media Online advertisements number of page viewers selling membershipssubscriptions 6 a What are the two competing media ownership values Localism amp efficiency b How do these values relate to the ideals of democracy and capitalism Localism values the involvement of the people not huge corporations such as wanting an emphasis on small government EX small town coffee shop bakery Efficiency takes control out of the local people s hands but is also able to produce an overall smoother system for everyone such as wanting an emphasis on a big government EX Walmart McDonald s Starbucks c How do these media ownership values affect the consumer Consumers sometimes favor localism but sometimes they have to go to large department stores to meet their needs d What is the current trend of ownership in media industries Have changed rapidly companies that already own media businesses are most successful Small companies are being bought by bigger companies 7 a What are the three forms of media consolidation Horizontal merger Vertical merger and Conglomerate merger b What are some of the concerns and benefits related to media consolidation Less diversity changes in content Week 4 Privacy and Piracy 1 a Why are privacy and piracy particularly relevant issues now Many people lose their privacy through opt in and opt out policies some companies don t allow you to opt out so they re always doing something with all your data selling info spam monitoring etc b Why is the economic model of Internet media relevant to privacy issues Because in order to have a successful economic model you need to be able to share info which is a privacy concern for most people 2 a How is our privacy being legally broached online Be able to explain and discuss each llonitoring very common businesses monitoring your activity ex Amazon Facebook Selling information economically makes sense Spam loss of privacy because it is uninvited d Why is Google often targeted by privacy groups Because Google has no opt inopt out policy 15 Monday September 21 2015 3 a What s being done to address consumers loss of privacy Producer vs consumer rights anti piracy campaigns anti piracy technology legal action legislation make it easier to stop piracy SOPA and PIPA many ways but none are that effective The solution is not about stopping piracy but changing the business model in a fundamental way so that piracy doesn t matter anymore b What is the difference between an opt in policy and an opt out policy opt in consumer friendly have to opt in to your info being collected used or sold can t do anything without your permission opt out industry friendly company can do whatever they want with your info unless you tell them not to most people will not opt out will stick with the default 4 a What is piracy The unauthorized use of copyrighted material b What are the two sides of the debate about piracy One side Art should be free and should be sharable Another side The artist owns the art it is their product d What is being done by the industry to combat piracy Commercials are embedded into products 5 a What does the size of the World Wide Web currently compare to the size of the human brain lnternet doubles in size and power each year technology is becoming smarter than we are b If we think about the Web as a single machine and we move toward the linking of ideas what would the implications be for privacy piracy and the economic model used Kevin Kelly s Semantic Web looks like a human brain synapses links neurons etc Linking idea to idea To maximize what the web can be we need total openness All musicmoviesshowsetc will be in one place so therefore piracy is no longer a problem Week 5 The One with Science 1 a What is the role of empiricism in scientific inquiry and how does that connect to Media Science Media Science understanding the impact of media on society Not just what but why and how Can t develop solutions if you don t understand the how and why With an empirical approach observation experiment we can logically understand impact of media through observational evidences which form media science Empiricism finding an object truth through experimentation or observance so it is going from the big picture to the little picture This relates to observable and replicable evidence through research and experimentation 2 a In what ways is the current debate on media effects misguided 16 Monday September 21 2015 The misguided debate from the beginning propaganda and the hypodermic needle b Which theories in Media Studies affect this debate One of the current debates on media effects is about whether media effects are inevitably strong or can be limited As for the powerful effect theory we can see theoretical explanations about the hypodermic needle effect or magic bullet effect Propaganda is one of the example supporting powerful effects of media However as times passed some researchers held limited effects of media and audience as active agency c Why would propaganda enter into this conversation Because of the increasing fear following WWII the ways in which propaganda facilitated the rise of the Nazi party in Germany there was a fear that someone with such power could control mass audiences and create large scale destruction This relates to the Magic Bullet effect of the hypodermic needle effect and the idea that the media information has an immediate and direct effect on the audience 3 a What is the difference between manifest and process effects and which effect do the masses tend to focus on llanifest vs process effects llanifest media effects that we can easily observe Process refers to that media are constantly in a process of influencing how we think feel and act 4 a How does intentionality factor into media production b Is the media itself the source of an effect c What is the third person effect a Most media effects are unintentional b Media is not the source of an effect it is how the viewer interprets what they see c Third person effect I m not affected by the advertisements in the world but you are mindset 5 a What are individual effects and macro effects and how do they relate to each other Individual behavioral cognitive attitudinal emotional physiological llacro effects on institutions politics family religion education sports b How do they relate to political systems and the media The media effects individuals which in turn affects the political system 17 Monday September 28 2015 Exam 2 Material What is reality Multiple dimensions Factuality something that actually happened Plausibility could it have happened Typicality is it typicaldoes it usually happen this way You can have fictional content that is more typical of our daily lives than a factual news program Narrative consistency the things in the story need to unfold in a consistent way EX character consistency throughout Harry Potter Perceptual persuasiveness does it looksound real EX factual story told through animation dead bodies in CSI are made to NOT look like real dead bodies when they made them look like real dead bodies viewers didn t think they looked real Developmental differences The younger we are the less we differentiate through these dimensions EX younger kids are dominated by perception feared more easily they believe all these things make up effects animated monsters are real If something looks real it is As we get older we can make better judgements on reality Next Step Reality Two parts Everything we watch is grounded in one dimension conflicts with another dimension We never see something that meets all of the dimensions or meets none of the dimensions News is factual but it is not typical What s the appeal Why some realism is necessary gives us something to followlatch onto gives 18 context If the information is completely divorced from reality then what s the point Does not give any useful info nothing to follow etc Monday September 28 2015 Why total realism is not attractive not entertaining hard to get transported into that content just not interesting It needs an edge to it to be more attractive Reality TV Why do we watch it Not watching for dialogue or character development or any quality we re willing to sacrifice in quality if we have a perceived reality They exist as a person outside of the show keep the same name all these people are real Informationseeking if the people are real the information that we gain is much greater Our experience with the characters and content are more useful to us Ex Bizarre Foods Voyeurism watching people without their knowledge Useful because you see how they really act in real life situations If they know they re being watches they put on a faceperformanceact Changes for different audiences Voyeurism is gratifying because you can see the person in their natural state Fly on the wall point of VieW Social comparison compare ourselves to characters on these shows Upward comparisons when we want to be inspired Watching people do what they are good at doing Downward comparisons life might be bad but at least I m not them makes us feel better about ourselves we get an emotional boost If the people aren t real we don t get the same intense emotional boost How real is it The reality of editing can have 24 hours of footage cut it down to fit a 1 hour TV 19 slot Highlighting particular aspects Can use different shots and sound bytes to create different realities MTV Real Worldother reality tv shows can misrepresent you and completely change what you re like to fit a certain character they want on the show Heavily edited and manipulated We don t believe them when they deny it HGTV House Hunters the people have to buy the house before they even start taping the show have to go through the other houses and pretend they re interested even though they already bought the house Fundamental attribution error when we make attributions of other we re more likely to blame it on the person s personality Don t know the context of their MondayWednesday September 28 amp 30 2015 actions Ex someone cuts you off in traffic you assume they re a jerk or bad driver when really they could have been distracted couldn t see with sun in their eyes etc Don t give people the benefit of the doubt Without FAE we wouldn t enjoy reality TV Perception Deadliest Catch editing to make scenes appear more dangerous The Hills series finale they reveal their set is just on a sound stage not a real house How perception impacts enjoyment Why do perceptions of reality matter Cultivation theory the more media we consume the more our perception of reality fits that media depiction Single motherhood debate brought up because of shows like Teen Mom16 amp Pregnant Single motherhood wasn t really focused on until these reality shows appear Shows focus mostly on social aspect of single motherhood Teens that watch these shows have a distorted reality of what it s like to be a teen mom Fear of kidnapping vast majority is divorced couples taking their children across state lines without permission Crime showshorror moviesother media make it seem like kidnappings happen all the time when in reality they don t happen that often The more news parents consume the more afraid they are that their child is endangered of kidnapping Leads to change in behavior Violent crime where cultivation started The more common we think it is the more afraid we are Fear is drastically out of proportion Direct result of news consumption Stereotyping if we see certain depictions of a certain group it shapes our perceptions on that group Example some people s perception of Africa Most believe Africa is all disease and poverty when that s only a small part of the continent People believe this because it s all we see from news coverage Perception to behavior 20 Columbia University study of social mediareality TV teens that use more social media and watch more reality TV are more likely to binge drink use illegal drugs get involved in illegal activities etc Wednesday September 30 2015 Most attracted to shows about people a few years older than us so we can see what it will be like Example middle schoolers interested in media about high school high schoolers interested in media about college students etc We want to know what to expect in the next step of our lives Social media we focus on the extraordinary the parties big events etc Not focused on what we do daily Younger viewers get a distorted perception on what older kids are like Misperceptions change our social norms Realism and Video Games Does nextstep realism apply Applies most of the time Why does it matter Enjoyment many players want games to feel and look more realistic Potential effects feeling guilty or not guilty for killing someone in a game The dimensions of realism in games Perceptual persuasiveness Input devices player is controlling the action game systems try to make the playing experience feel more realistic ex controller vibration wii motion Graphicssound Pong Atari basketball low perceptual persuasiveness Now there s wii tennis and NBA2K16 Uncharted 4 AThief s End Plausibility Uncanny Valley the closer something gets to human like the more uncomfortable it gets Messes with our perception of what s real and what s not Emotional response to dead bodies humanlike robots prosthetics etc The downside of increased reality lncreased questioning of plausibility glitchesmistakes in newer games we re so immersed in the reality of the game but when something weird happens it throws us off Increasing role of empathymorality perceiving that video game characters are real Feelings of guilt 21
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