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UO / Journalism / J 201 / How does feedback fit into linear model approach?

How does feedback fit into linear model approach?

How does feedback fit into linear model approach?

Description

School: University of Oregon
Department: Journalism
Course: Media and Society
Professor: Workneh t
Term: Fall 2015
Tags:
Cost: 25
Name: Week 1 Notes - Journalism 201
Description: First set of class notes for Journalism 201. These notes were taken for the first lecture given on Chapter 1.
Uploaded: 10/02/2015
6 Pages 44 Views 2 Unlocks
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Journalism 201 Notes


How does feedback fit into linear model approach?



Week 1­2

Date of notes taken: October 1, 2015

**Items highlighted in green means that it is important information that will most likely be on the exam. So keep that in mind! 

Definitions:  

Mass Communication: the process of designing and delivering cultural messages and stories to  large and diverse audience through media channels. 

Medium: something used to carry out a message. 

∙ Radio

∙ Television 

Gatekeepers: makes decisions about what messages get produced. 

∙ Reporters 

∙ Editors  

∙ Producers 


Why is culture likened to a skycraper?



∙ Media owners 

∙ Advertisers  

Culture: Learned behavior of members of a given social group.

Media Literacy: The abilities to access, analyze, interpret, evaluate, and communicate messages in a variety of forms. 

Key Points: 

There are three approaches of understanding mass media Don't forget about the age old question of Why do our body need sugar?
We also discuss several other topics like How is populism depicted in movies?

1) Linear Model 

­Occurs when a source sends a message ­> it goes through a medium ­> gets received by  the public ­> thus producing some effect.

How does feedback fit into this approach?

∙ Letters to the editor  Don't forget about the age old question of What is the difference between drafting legislation and introducing it?

∙ The number of subscribers vs. unsubscribers  

The limitations/missing elements­


What do people learn through social learning theory?



∙ The message has the potential to be misinterpreted 

∙ The individual cultural component

o Individuals and societies will bring diverse meanings to a message based on age,  gender, education, ethnicity, and occupation.)

∙ Selective exposure, perceptions, and retention We also discuss several other topics like Where does strict scrutiny test apply?

∙ The audiences 

2) Cultural Model 

There are two different ways of understanding this model. 

1­ Culture as a skyscraper 

∙ A depiction of class structure 

∙ Higher classes at the top

∙ Middle/lower classes towards the bottom.

High Culture­ “fine art” or “good taste” 

Low Culture­ “pop culture” or “junk”  

Example of high culture: The New York Times 

Example of low culture: American Idol 

2­ Culture as a map 

∙ An ongoing, changing process with both recognizable and unfamiliar forms ∙ Postmodernity  

Example: The Simpsons 

Values of Postmodernity:

∙ Postmodern Culture (Present)

o Challenges modern values

o Opposes hierarchy 

o Diversifying and recycling culture 

o Doubts scientific reasoning  We also discuss several other topics like What are the goals of effective message creation?

o Warmly embraces technology 

3­ Social Scientific Model 

∙ Derives from natural sciences pursuit of objective knowledge  Don't forget about the age old question of What is head diplomat?

∙ Proving or disproving 

∙ Testing hypothesis and making predictions 

∙ Using a variety 

Social Learning Theory: people learn through observing, imitating, and modeling 

∙ Observational learning

∙ Violent media = violent behavior? 

Journalism 201 Notes

Week 1­2

Date of notes taken: October 1, 2015

**Items highlighted in green means that it is important information that will most likely be on the exam. So keep that in mind! 

Definitions:  

Mass Communication: the process of designing and delivering cultural messages and stories to  large and diverse audience through media channels. 

Medium: something used to carry out a message. 

∙ Radio

∙ Television 

Gatekeepers: makes decisions about what messages get produced. 

∙ Reporters 

∙ Editors  

∙ Producers 

∙ Media owners 

∙ Advertisers  

Culture: Learned behavior of members of a given social group.

Media Literacy: The abilities to access, analyze, interpret, evaluate, and communicate messages in a variety of forms. 

Key Points: 

There are three approaches of understanding mass media

1) Linear Model 

­Occurs when a source sends a message ­> it goes through a medium ­> gets received by  the public ­> thus producing some effect.

How does feedback fit into this approach?

∙ Letters to the editor 

∙ The number of subscribers vs. unsubscribers  

The limitations/missing elements­

∙ The message has the potential to be misinterpreted 

∙ The individual cultural component

o Individuals and societies will bring diverse meanings to a message based on age,  gender, education, ethnicity, and occupation.)

∙ Selective exposure, perceptions, and retention

∙ The audiences 

2) Cultural Model 

There are two different ways of understanding this model. 

1­ Culture as a skyscraper 

∙ A depiction of class structure 

∙ Higher classes at the top

∙ Middle/lower classes towards the bottom.

High Culture­ “fine art” or “good taste” 

Low Culture­ “pop culture” or “junk”  

Example of high culture: The New York Times 

Example of low culture: American Idol 

2­ Culture as a map 

∙ An ongoing, changing process with both recognizable and unfamiliar forms ∙ Postmodernity  

Example: The Simpsons 

Values of Postmodernity:

∙ Postmodern Culture (Present)

o Challenges modern values

o Opposes hierarchy 

o Diversifying and recycling culture 

o Doubts scientific reasoning 

o Warmly embraces technology 

3­ Social Scientific Model 

∙ Derives from natural sciences pursuit of objective knowledge 

∙ Proving or disproving 

∙ Testing hypothesis and making predictions 

∙ Using a variety 

Social Learning Theory: people learn through observing, imitating, and modeling 

∙ Observational learning

∙ Violent media = violent behavior? 

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