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UO / Journalism / J 201 / How does feedback fit into linear model approach?

How does feedback fit into linear model approach?

How does feedback fit into linear model approach?

Description

School: University of Oregon
Department: Journalism
Course: Media and Society
Professor: Workneh t
Term: Fall 2015
Tags:
Cost: 25
Name: Week 1 Notes - Journalism 201
Description: First set of class notes for Journalism 201. These notes were taken for the first lecture given on Chapter 1.
Uploaded: 10/02/2015
6 Pages 128 Views 2 Unlocks
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Journalism 201 Notes


How does feedback fit into linear model approach?



Week 1­2

Date of notes taken: October 1, 2015

**Items highlighted in green means that it is important information that will most likely be on the exam. So keep that in mind! 

Definitions:  

Mass Communication: the process of designing and delivering cultural messages and stories to  large and diverse audience through media channels. 

Medium: something used to carry out a message. 

∙ Radio

∙ Television 

Gatekeepers: makes decisions about what messages get produced. 

∙ Reporters 

∙ Editors  

∙ Producers 


Why is culture likened to a skycraper?



∙ Media owners 

∙ Advertisers  

Culture: Learned behavior of members of a given social group.

Media Literacy: The abilities to access, analyze, interpret, evaluate, and communicate messages in a variety of forms. 

Key Points: 

There are three approaches of understanding mass media

1) Linear Model 

­Occurs when a source sends a message ­> it goes through a medium ­> gets received by  the public ­> thus producing some effect.

How does feedback fit into this approach?

∙ Letters to the editor 

∙ The number of subscribers vs. unsubscribers  

The limitations/missing elements­


What do people learn through social learning theory?



Don't forget about the age old question of What causes lactose intolerance?

∙ The message has the potential to be misinterpreted 

∙ The individual cultural component

o Individuals and societies will bring diverse meanings to a message based on age,  gender, education, ethnicity, and occupation.)

∙ Selective exposure, perceptions, and retention

∙ The audiences 

2) Cultural Model 

There are two different ways of understanding this model. 

1­ Culture as a skyscraper 

∙ A depiction of class structure 

∙ Higher classes at the top

∙ Middle/lower classes towards the bottom.

High Culture­ “fine art” or “good taste” 

Low Culture­ “pop culture” or “junk”  

Example of high culture: The New York Times 

Example of low culture: American Idol 

2­ Culture as a map 

∙ An ongoing, changing process with both recognizable and unfamiliar forms ∙ Postmodernity  If you want to learn more check out How is populism depicted in movies?

Example: The Simpsons 

Values of Postmodernity:

∙ Postmodern Culture (Present)

o Challenges modern values

o Opposes hierarchy 

o Diversifying and recycling culture 

o Doubts scientific reasoning 

o Warmly embraces technology 

3­ Social Scientific Model 

∙ Derives from natural sciences pursuit of objective knowledge 

∙ Proving or disproving 

∙ Testing hypothesis and making predictions 

∙ Using a variety 

Social Learning Theory: people learn through observing, imitating, and modeling 

∙ Observational learning

∙ Violent media = violent behavior? 

Journalism 201 Notes

Week 1­2 We also discuss several other topics like Where do statutes come from?

Date of notes taken: October 1, 2015

**Items highlighted in green means that it is important information that will most likely be on the exam. So keep that in mind! 

Definitions:  

Mass Communication: the process of designing and delivering cultural messages and stories to  large and diverse audience through media channels. 

Medium: something used to carry out a message. 

∙ Radio Don't forget about the age old question of Where does strict scrutiny test apply?

∙ Television 

Gatekeepers: makes decisions about what messages get produced. 

∙ Reporters 

∙ Editors  We also discuss several other topics like What are the goals of effective message creation?

∙ Producers 

∙ Media owners 

∙ Advertisers  

Culture: Learned behavior of members of a given social group.

Media Literacy: The abilities to access, analyze, interpret, evaluate, and communicate messages in a variety of forms. 

Key Points: 

There are three approaches of understanding mass media

1) Linear Model 

­Occurs when a source sends a message ­> it goes through a medium ­> gets received by  the public ­> thus producing some effect. Don't forget about the age old question of Define dual federalism.

How does feedback fit into this approach?

∙ Letters to the editor 

∙ The number of subscribers vs. unsubscribers  

The limitations/missing elements­

∙ The message has the potential to be misinterpreted 

∙ The individual cultural component

o Individuals and societies will bring diverse meanings to a message based on age,  gender, education, ethnicity, and occupation.)

∙ Selective exposure, perceptions, and retention

∙ The audiences 

2) Cultural Model 

There are two different ways of understanding this model. 

1­ Culture as a skyscraper 

∙ A depiction of class structure 

∙ Higher classes at the top

∙ Middle/lower classes towards the bottom.

High Culture­ “fine art” or “good taste” 

Low Culture­ “pop culture” or “junk”  

Example of high culture: The New York Times 

Example of low culture: American Idol 

2­ Culture as a map 

∙ An ongoing, changing process with both recognizable and unfamiliar forms ∙ Postmodernity  

Example: The Simpsons 

Values of Postmodernity:

∙ Postmodern Culture (Present)

o Challenges modern values

o Opposes hierarchy 

o Diversifying and recycling culture 

o Doubts scientific reasoning 

o Warmly embraces technology 

3­ Social Scientific Model 

∙ Derives from natural sciences pursuit of objective knowledge 

∙ Proving or disproving 

∙ Testing hypothesis and making predictions 

∙ Using a variety 

Social Learning Theory: people learn through observing, imitating, and modeling 

∙ Observational learning

∙ Violent media = violent behavior? 

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