Introduction to Mass Communication
Introduction to Mass Communication FDM 1303
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This 6 page Study Guide was uploaded by Dr. Shaniya Kuhn on Saturday October 3, 2015. The Study Guide belongs to FDM 1303 at Baylor University taught by Robert Darden in Fall. Since its upload, it has received 53 views. For similar materials see /class/217898/fdm-1303-baylor-university in Film and Digital Media at Baylor University.
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Date Created: 10/03/15
Study Guide and Sample Questions JOUFDM Test 2 Midterm Fall 2009 The Midterm will be longer than any other exam probably around 80 questions You re only responsible for three chapters in the textbook Radio 6 Movies 7 and TV 8 so there will be more questions from the lectures Power Point slides and clips this time around probably at a 6040 ratio As before do know the main terms and concepts covered in the textbook I am not going to test you on HOW radio cinema or television work However I am interested in you known the chronology of major events the major legislative decisions regarding these three media the major players in each media including founding fathers such as David Sarnoff or significant individuals such as Edward Murrow We saw a host of film and video clips over the past nine weeks as well If you missed a class or if you if you don t remember what a specific clip was about you might want to go to Wikipedia or Amazoncom and read the synopsis and make a note of the director or significant actors involved see sample question below How to study I would reread the three chapters in the text book making sure I knew the major concepts chronology and individuals involved in each specific chapter I would stop at the end of each chapter and review the lecture and Power Point notes from that chapter Finally I would review the major film clips shown in class For any that I didn t remember well I would go online or find a good cinema reference book and refresh myself on the overall content director and major actors involved in that film Once again because of the size of the class and the inevitable disruptions that occur I m going to have to shut the doors and count off points if you arrive much more than 56 minutes after 11 am lfyou do arrive late I will be forced alas to count off points from your test Please make every effort to be on time Thursday and to bring at least one working pencil Please do NOT leave the classroom during the test for any reason short of a legitimate emergency Two other quick notes 1 Iquot If you have NOT checked to see if your Test 1 grade has been posted PLEASE do so now If it is not there please email me back ASAP Please note this email from Rountree Lillian Sent Monday October 26 2009 1155 AM As we near the final exam period faculty and students often have questions about student requests to re schedule exams Policy on End of Semester Examinations p 35 Undergraduate Catalog quotNo final examination may be given on other than regularly scheduled dates unless approved by the appropriate academic clean A student with three final examinations scheduled on the same day may appeal to one of the teachers or the appropriate clean who will reschedule an exam during the final examination periodquot Lillian Rountree Student Relations Coordinator Office ofthe Dean Undergraduate Studies College of Arts and Sciences One Bear Place 97344 Waco Texas 76798 7344 SAMPLE QUESTIONS and ANSWERS Select the Best Answer l Iquot S P Warner Bros was the first studio to enjoy success with a talkie What was the name ofthat film FPO Birth of a Nation Singin in the Rain Modern Times The Jazz Singer Goodnight and Good Luck Which of the following technological advances had an impact on the 2008 elections mUOPU Larger TV screen sizes Increased coverage by independent radio stations A lowering of advertising costs because of the current Recession The rise ofthe iPod YouTube Which of the following statements is most true of local TV news programs primarily their 5 pm 6 pm and 10 pm newscasts mUOPU They have great value in syndication They are underwritten by corporate funds All news footage shown is only produced locally All revenues produced by advertising stay with the local station All ofthe above are true Which of the following statements are true when referring to PBS Public Broadcasting Service P 03 0 0 quotquot i he FPO PBS stations are not ratings driven unlike their commercial counterparts PBS stations are supported by corporate and individual viewer donations PBS stations specialize in broadcasting different kinds of programming than their commercial counterparts including more documentaries and cultural programming Individual PBS stations have more scheduling flexibility than their commercial counterparts All ofthe above statements are true film clip featuring Steve Martin as a traveling evangelist was from what film Good Morning Vietnam Singin in the Rain Leap of Faith 0 Brother Where Art Thou Citizen Kane 6 The film clip about the radio live days of radio where a traveling band records a song live in a desolate studio with a blind engineer is from Leap of Faith 0 Brother Where Art Thou Do the Right Thing Citizen Kane Wanted mUOPU True A or False B 7 HBO decided in September 2007 to allow free downloads of all of its programming 8 The Big Three Networks ABC CBS and NBC still attract more than 90 of the total primetime audience on any given night 9 Horizontal integration is the concentration of ownership by acquiring companies that are all in the same business 10 The United States was the first country to turn radio into a commercial medium Answers 1 D 2 E 3 D 4 E 5 C 6 B 7 False 8 False 9 True 10 True Study Guide Test 1 True A or False B In an information society the exchange of information is one of the two primary economic activities along with agriculture The digital divide is the gap in Internet usage between rich and poor The term lleconomies of scale refers to the fact that unit costs increase as production quantities increase The copyright royalty fee is a payment for use of a creative work Nearly 90 of the world s population has access to a free press Books are never banned or burned in a free society For all of its problems the book publishing industry is still bigger than the American motion picture and television industries The difference between spirituals and black gospel music is that the spirituals were always composed while gospel music is always improvised WalMart can only make money on a CD if it sells more than 100000 copies of that particular CDPick the answer that does NOT fit In the term SMCR model which of the following words is not in the acronym A Ssource B Mmedia C Cchannel D Rreceiver Which term is NOT attributed to Marshall McLuhan llThe global village llThe medium is the message llThe universe is expanding llThe difference between hot and cold mediums llMedia analysis W90 Which of the following is currently the LARGEST multimedia corporation in the world Disney Viacom ATampT Time Warner Sony W90 13 Which of the following statements is NOT true about multimedia corporations A They tend to stifle creativity They tend to pander to the lowest common denominator of taste They re often guilty of cultural imperialism especially abroad They re slow to understand and utilize new technologies All of the above statements are true WUOW 14 Which of the following films did Prof Darden NOT play a clip from A Transformers II B Annie Hall C AlmostFamous D TheNameoftheRose E CitizenKane ANSWERS 1 False 2 True 3 False 4 True 5 False 6 False 7 True 8 False 9 True 10 B 11 C 12 D 13 E 14 A HOW TO STU DY I Make sure you understand the glossary of terms in the margins of the textbook l After you read a chapter do the Stop amp Review questions I Reread the Summary and Review section at the end of each chapter I Understand generally WHEN chronologically new technologies emerge l LECTURES l The Power Point are on Blackboard They re just a bare outline fill those in with your lecture notes I I m not interested so much in HOW a certain technology works or a SPECIFIC date as I am in you understanding how it fits together historically how we got from here to there and WHY something is important I Film clips are generally shown for a reason Make sure you know the main facts about each clip title what the film was about why it was shown I If I said something was important in class you can probably expect to see it on this test or the final exam I I m not trying to quottrickquot you on the TrueFalse or Multiple Guess questions just want to know if you were paying attention
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