Guest Speakers: EXAM 1
Guest Speakers: EXAM 1 SPH-C 213
Popular in INTRO TO SPORT COMMUNICATION
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This 5 page Study Guide was uploaded by Danielle Gleason on Sunday October 4, 2015. The Study Guide belongs to SPH-C 213 at Indiana University taught by Pedersen P in Summer 2015. Since its upload, it has received 301 views. For similar materials see INTRO TO SPORT COMMUNICATION in Public Health at Indiana University.
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Date Created: 10/04/15
College Athletics Communications Sarah Braslow INFO University of Alabama 0 BA in Communications with a focus in PR 0 Football Recruiting 0 Professor Lars Anderson gt Senior editor Sports Illustrated Northern Texas PGA 0 Media Intern gt graphic design 0 Met Jordan Spieth gt junior golfer Indiana University 0 Sports ManagementAdmin Masters Students 0 Athletic Department Media Relations SPORTS ALLEGIANCES University of Alabama Crimson Tide New Orleans Saints Any and Everything Involving the Mannings Memphis Grizzlies Texas Rangers QUICK FACTS 2700 Sports Communications in college athletics Sports Info Media Relations Athletic Communications HISTORY OF PROFESSION Early 1900s Students ran athletic programs First ever sports publicity director ARCH WARD Major Progress gt establish College Sports Information Directors of America SPORT COMMUNICATIONS RESPONSIBILITIES Generating positive publicity of the program Providing services to the media Working with coaches and athletes Producing legacy media gt media guides game programs BENEFITS Positive relationship with the community Favorable publicity Positive relationships with student athletesparentsmass media Positive relationship with university faculty staff CHALLENGES Lack of respect for college athletic communicators Inability to maximize professional contributions to their organizations CHANGES IN THE FIELD Evolution of the eld 0 CoSIDA rebranding itself as strategic communicators for college athletics Social Media 0 New media practices amp valuable tool for 2 way communication Brain Mancuso EDUCATION Indiana State University 0 Major Social Science Minor Economics University of Delaware Indiana University WORK EXPERIENCE Social Studies Teacher gt Terrehaute South Assistant Athletic Director at Terrehaute South CERTIFICATIONS Certi ed Athletic Administrator through NIAAA MIC Conference Information Director amp President IN THE BEGINNING TEACHING Sports eld since 2nd grade Big reader but not athlete Taught economics and participate in research project ATHLETIC DIRECTOR 20 SPORTS gt 6001800 students in school sports Have to keep everyone HAPPY OVERALL GOALS Safe environment promote educational based athletics Ensure that we are fair and consistent to all of our student athletes Provide a first class eXperience for all of our student athletes INTERACTING WITH MEDIA Keep good relationship with media gt 2 TV stations and newspaper Be approachable I get calls all hours Cannot share some things HIPA a discipline of studentathletes other items 21st CENTURY CHALLENGES FOR ATHLETICS Financial amp Pay for play Find competent coaches dealing with parents finding competent officials transportation TITLE IX COMPLAINTS Greater equality gt uniforms facilities locker rooms scheduling paid coaches Jonathen Benedek Major Sport communicationprint 0 Volunteer internships and networking gt teach What you want Intemship gt minor league baseball gt Gary IN eXperience Volunteer Internship Indiana Pacers gt promote 0 Indiana Colts gt guest relations 0 Masters gt Athletic Administration 0 IU athletics unpaid intem gt audition gt HIRED I Positive attitude and strong work ethics I Attendance get people to go and fan experience I Sales goals social media advertising game production Allocation of budget footballbasketballbaseballvolleyball Main marketing for men s soccer 0 Football press box media boardsponsorships 0 biggest challenge gt time management prioritize I Understand root of problem gt nd solution Collegiate level gt big 10 gt get involved David Lovell Branding and Fan Engagement gt NCAA 0 Sell unique emotional eXperience Mark Cuban 0 2009 gt NCAA Associate Director 0 20042009 Associate Athletic Director Marketing I Promotions and Licensing University of Miami 0 19982004 Ass Director Marketing at IU Branding 0 Position championships 0 Communicating NCAA Parent and Brand messaging o Enhancing brand of Corporate Partners Fan Engagement 0 Development of Fan activations 0 Driving attendance to fan events Branding gt signage artwork game program covers hotel keys Events gt Further events nal 4 concert fan fest autographs banquets Project Objectives gt 500K for renovated system 0 develop a uni ed and perpetual championships TQ Successful logos are event name NCAA logo date and imagery Negative Feedback no feet and females pony tail 0 Solution gt gender neutral and pose several sports 0 Inclusive Icon represent sports played by both share rule book Logos cohesive gt Regular season Horizontal amp Championship Vertical ADVICE Budgeting is key gt saving and managing o Designproactive I Generate revenue gtgtSalesselling
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