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by: Merritt Kihn

PersuasionandSocialInfluence COM365

Merritt Kihn
GPA 3.81


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This 1 page Study Guide was uploaded by Merritt Kihn on Monday October 5, 2015. The Study Guide belongs to COM365 at Central Michigan University taught by JeffreyDrury in Fall. Since its upload, it has received 30 views. For similar materials see /class/218932/com365-central-michigan-university in Communication Studies at Central Michigan University.

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Date Created: 10/05/15
COM 365 Exam 1 15 Review Guide The exams in the course are mixedformat objective exams that test your understanding and application of key course concepts The following list covers the possible topics for the rst exam If the topic is not on the list it will not be on the rst exam Persuasion and Social In uence The Rhetorical Situation De nitions of each De nition Differences Foundations Constituents Three Communication Models I Evaluation of each Components Vatz s Response Differences Social Pressures Rank s Model De nition Purpose Opinion Stereotypes Strategies I De nition Tactics I Connection to persuasion Conformity Theory I De nition De nition I Asch s study Characteristics Spiral of Silence Goals I Premises I Role ofmedia Dual Process Theories Elaboration Likelihood Model Persuasion ethics HeuristicSystematic Model De nition Differences Importance of Common Heuristics Meansends debate Priming I Jyllands Posten case Common Perspectives Rhetorical Theories De nition of rhetoric Characteristics Plato s view I Rhetoric vs dialectic Gorgias s view Aristotle s view I Three contexts I Three modes of proof Five Canons of rhetoric


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