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This 4 page Study Guide was uploaded by Rebecca Hart on Tuesday October 6, 2015. The Study Guide belongs to Business 1000 at University of Denver taught by Aaron Duncan in Summer 2015. Since its upload, it has received 22 views. For similar materials see Gateway to Business in Business at University of Denver.
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Date Created: 10/06/15
CoE ll 09212015 Marketing Mix 0 Set of actions or tactics that companies use to promote their brand product or service 0 7p s 000000 0 Product Price Place Promotion People Process Physical Evidence 0 Product LifeCycle O O O 0 Pricing Costs 0 Introduction Builds awareness for their new product Growth Building brand and gaining Maturity Sales slow down competition increases DecHne Customers buy another product Fixed Costs Aren t directly related to creationselling of product 0 Variable Costs Directly Related 0 Competition 0 Objectives 0 Positioning Strategy 0 0 Bene ts How to communicate with target market 0 Will potential customers buy Place 0 How does your product get distributed 0 Software makes it easyinexpensive 0 Distribution 0 O 0 Direct Distributing directly to customers lndirect Other companies help distribute your product Strategies lntensive U Get product in as many places as possible a Less expensive productsimpulse buys Exclusive Only utilize one channel Highpriced items Selective Utilize small number of outlets Higherpriced items Promotion 0 Method of sharing relevant info to company s potential customers 0 Goal is to build awareness so people will buy 0 Ads on tv radio magazines 0 Search Engine Marketing Search Engine Optimization SEO n Structuring Content Images video text a Reads your web pages so it knows what to show you a Keyword matching Organic Results Paid Search a Company pays to show up in search Search Engine Results Page SERP 0 Digital Marketing Email Marketing a Emails used to attract customers 0 Companies have to nd subscribers Subscribers must optin Customers must understand their offer 0 Call to action Social Media a Build relationships with customers Mobile Marketing a Emails n Sites I Apps n Videos People 0 The Brand ExperienceMostly Employees 0 Personal Selling Sales or delivery person 0 Customer Service 0 Training Process Refers to systems required to deliver the service 0 Systems include people and materials Physical Evidence 0 Environment where the service happens 0 Potential customers look for evidence of what the service will be like 0 Physical evidence should match the experience of the service
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