Chapter 1 to 5 Hospitality and Tourism Management
Chapter 1 to 5 Hospitality and Tourism Management H102
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This 10 page Study Guide was uploaded by KUMIKO Notetaker on Wednesday October 7, 2015. The Study Guide belongs to H102 at Republic Polytechnic taught by Fattimah Ally in Summer 2015. Since its upload, it has received 68 views. For similar materials see Hospitality and Tourism Management in Hospitality at Republic Polytechnic.
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Date Created: 10/07/15
Study Guide from Chapter 1 to 5 Chapter 1 Tourism Three main forms of tourism Inbound Tourism visits to a country by nonresidents Outbound Tourism visits of residents of a country to another country 0 Domestic Tourism visits by residents of a country to their own country Tourist Socalled visitor Travel outside hisher usual environment Less than a year c For any main purpose such as business leisure or other personal purpose 0 Spend money that can arise the economy 0 Except permanent residence and employment 0 Two types of visitors Overnight visitor stays overnight in the destination also called tourist Sameday visitor does not include an overnight stay Components of Tourism ac umes and O Utenmes Goeldner Z 1 The Tourist 2 Planning Catalyst Component 0 Private sector such as NATAS fair Public sector such as STB 3 Operating Sectors of the Tourism Industry 0 Accommodation 0 Travel trade 0 Events Attraction Outdoor and adventure 0 Food service 0 Entertainment 0 Transportation Tourism services 4 Built Environment 0 Culture 0 Technology 0 Governance 0 Information Infrastructure such as bridge road runaway airport Superstructure such as yer USS 5 Natural Resources and Environment 0 People 0 Climate Physiographic Hospitality Scope of hospitality Food and beverage Accommodation 0 Entertainment 0 Health Chapter 2 Motivations to travel CultureHeritage Health and wellness related Visiting friends and relatives Religious Food Educannal Medical related Events Business travel Leisure Tourism Travels in which the primary motivation is to take a vacation from everyday life Often characterised by staying in nice hotels or resorts relaxing on beaches or in a room going on guided tours and experiencing local tourist attractions Broad classi cations of motivations to travel are Personal and leisure such as culture or heritage health amp wellness education and medical Business such as events and business travel Health Tourism 0 Travel associated with the pursuit of medical treatment Wellness Tourism 0 Travel associated with the pursuit of maintaining or enhancing one39s personal wellbeing 0 Wellness establishments or the reason to visit are Relax and reduce stress Detoxi cation Social and networking Maintain or regain health Pampering Weight management Rejuvenate mind body and spirit Spa Industry 0 Spas are part of the wellness industry 0 Encourage the renewal of mind body and spirit Types ofspa Day Spa Destination Spa Resort or Hotel Spa Medical Spa Mineral Springs Spa Club Spa Cruise Ship Spa Airport Spa 0 Key challenges High employee turnover Licensing Competition Diversi cation Bad publicity or image Misinterpretation Dependent on economic stability Heritage Tourism Visits by persons from outside the host community motivated wholly or in art by an interest in the historical artistic scienti c and lifestyle or heritage offerings of a community region group or institution 0 Heritage tourist All ages but majority between 2554 years old Local 60 and international 40 Well educated Spend on average three days at heritage sites More likely to pursue free and independent trips Interested in learning new things 0 Sites and attractions FestivalsEvents ArtCultural Galleries TribalAboriginal Villages MilitaryWar sites Places of worship 0 Demand for heritage tourism Family origins and cultural roots Discovery of important archaeological ndings Places glamorised by media 0 Bene ts Promotes the preservation of past relics artifacts and awareness of history Develops other supporting infrastructure and people skills Generates higher revenue streams Challenges High cost of maintenance and conservation charges Competing needs Impact of media and technology Replication Commercialisation Success by Amenities Accommodation Accessibility Awareness Chapter 3 Business Travel 0 The activities of persons travelling to and staying in places outs their normal environment for the purposes of business 0 Main purpose for tourism trip corresponds to the business and professional category 0 Characteristics Business visitors are generally well educated Business visitors are generally wealthy visiting to the Casino Business trips tend to be less seasonal Business trips tend to be concentrated in the midweek Business visitors are generally less pricesensitive than Ieisure visitors Factors that entice business visitors The destinations39 business environment Attractions Amenities such as toilet changing room or handicaps Accessibility such as the transportation shall be convenient and easy to reach the destination Ideas and beliefs which an individual has about the destination such as the places interested like temple Secur y Types of Business Events MICE 1 Meetings 2 Incentive Travel 3 Conventions OR Conferences 4 Exhibitions Bene ts of attracting BT MICE Caters to high quality high cost and high yield end of the market 0 Business tourism happens throughout the year 0 Future inward investment for the destination country c It is a resilient industry 2015 Top 4 Trends of MICE Industry 1 Need to inject element of 39play39 into MICE events 2 MICE mobile apps 3 New formats and venues 4 Business of wellness Events Depends on the purpose andor content of the event and target participant There are 4 basic categories which are business consumer private and special 0 Other types of Events Religious Political Social Educational Commercial Grouping of Events by form and contest Cultural festiva Spo s Business Factors to be considered while selecting the destination for your event 1 City Infrastructure Hospitality Accessibility Pro tability Setting Risk Novelty Climate 2 Venue Facilities Accessibility Venue support 39 Cost Accommodation facilities Extra event opportunities Chapter 4 Linkage between Tourism amp Transport 1 Transport for tourism 0 A utility Ameans to an end 0 Transport from location A to location B 0 Cost rather than bene t 2 Transport as tourism 0 Main context for travel 0 Basis for the tourist experience o Transport seen as bene t Land Transportation 1 Buses Transport leisure tourists Daytrips between main cities 2 Coaches 0 Transport leisure tourists Daytrips between main cities Often provide a luggage hold separate from the passenger cabin Coach tours include transportation hotels baggage handling most meals tour guide and route or at stopover 3 Car rental Rentacar or car hire agency 0 Located near airports or busy city areas Often complemented by a website with online reservations Serve people who have a car that is temporarily out of reach or out of service 4 Rail Connect passengers nationwide and internationally High speed rail Ultramodern railway systems with highspeed trains Economical and ef cient Alternative to air travel 0 Luxury train travel As tourist attraction Include private cabins accommodation food amp beverage and entertainment Often utilising heritage themes Offer a nostalgic and scenic holiday Target af uent couples with time on their hands wanting a unique onceinalifetime experience Eastern amp Oriental Express Venice SimplonOrient Express Water transportation 1 Maritime Cruise 0 A cruise is a holiday trip by ship 0 Most common form of sea transportation for tourists 2 Inland Situated in the interior of a country rather than on the coast Air Transportation 1 Full service carriers FSC 0 Passengers cargo maintenance 0 Domestic international and intercontinental markets covered with short medium and long haul ights from hubs to almost every con nent Services range from in ight and ground services electronic services 2 Low cost carriers LCC Passenger service 0 Reduce the cost with their own operating characteristics 0 Target leisure travellers because they are the most price sensitive Single aircraft eet Selection Criteria 0 Speed Regularity and reliability Flexibility Cost Travel experience and level of comfort Safety Challenges faced Challenges Solutions Rising fuel prices Use alternative fuel develop hybrid vehicles Air pollution Alternative fuel CNG vehicles increase tax technology innova on Depleting oilnatural Alternative fuel solar power reserves technology innovation Land consumption Ensure proper conservation of land zoning Pollution eg water land Tough measures technology and noise pollution innovation Technology innovation for better aircraft cars security Biometric measures using eyeball and ngerprint recognition improved baggage scanning and perimeter security at airports Chapter 5 Types of Accommodation 1 Deluxe Hotels 0 Accommodation quality and service of the highest standard 0 Services are available 24 hours Specialised and ef cient staff Cater to highend travellers and dignitaries 2 Business Hotels 0 Quality d cor and amenities 0 Offer a wide range of services including concierge tness centre and business centre 24hour call centres 3 AllSuite Hotels 0 All rooms in these properties are suites 0 In direct competition with deluxe properties 0 Most services are available 24 hours Raf es Hotel is the only allsuite hotel in Singapore 4 Boutique Hotels 0 Are normally small in size with few rooms Furnished in a themed stylish andor aspirational manner Built near conservation areas 0 Can also be categorised by tier Luxury Upscale MidTier Economy 5 MidMarket Hotels 0 Also called touristclass hotels 0 Most offer onpremise food and beverage concierge tness centre and business centre services 6 LimitedServiceBudget Hotels Caters to travellers with a limited budget 0 Have very limited range of amenities and services 0 Rooms with ensuite bathroom 7 Airport Hotels Located near airports Can be differing categories of hotels ranging from economy to luxury class Cater mainly to airline passengers with overnight layovers distressed passengers and airline crew on layovers 8 Resorts Cater mainly to the leisure travel market 0 Are usually located away from cities 0 Offer extensive leisure and recreational activities 9 Bed amp Breakfast 0 A private home which takes in guest with breakfast included in the price of accommodation o It can range from modest homes with one spare room to restored historic houses with luxury prices 10 Farm Stays Stay in a farmplantation as a paying guest 0 An experience of rural life 11 Caravan Parks A designated park land with space available for rent 0 Guests stay in either in a campervan recreational vehicle or a motorhome Normally located near animal reserves farms or any other place with some exotic activities 12 Hotels Basic accommodation with beds for rent normally in a dormitory Baths are communal with no peripheral services or amenities Cater to budget travellers 13 Capsule Hotels Originated in Japan 0 Extremely small rooms that ts only a single bed 0 Offers cheap and basic overnight accommodation 14 Motels and Motor Inns 0 Found along major interstate highways America amp Europe Informal and basic accommodation with ensuite bathroom Cater mainly to longdistance travellers Food and beverage may be available but limited 15 Serviced apartmentsResidences Cater to the extendedstay market Rates are negotiated on a weekly 7 days or monthly basis Residences normally come with a sitting area kitchenette and bedrooms 16 Timeshare Most of these properties are either condominiums or resort properties Owners pay a yearly fee and in exchange have the right to use the property for a xed period of time normally for a week Owners can swap properties with other owners 0 Appeals to a more uppermiddleincome market leisure market 17 Luxury Train Luxurious accommodation and nedining on board 0 Many of these rail journeys include excursions along the route and some are a combination of train ship and air travel 18 Cruise Liners 0 Accommodation onboard cruise ships called staterooms or cabins Meals included 0 Shore excursions during portof calls Offer recreational facilities on board eg swimming pool tness centre casino and spa Classifying the Accommodation Sector Location Size of property Type of service Length of stay Target market Rates Theme D cor Accommodation Tiers 1 Luxury 0 Highest quality and service standards Caters to an exclusive market Mainly in prime locations andor in historical buildings 2 Upscale Well services high quality properties 0 Generally in prime locations or with boutique positioning in prime or distinctive locations 3 MidTier lncludes midmarket hotels Primarily locate in prime commercial zones or immediately outlying areas 4 Economy 0 Properties in the budget segment Generally located in outlying areas Trends and Challenges Overbooking Guaranteednonguaranteed reservations 0 Pricing strategies Need answers Feel free to drop me an email 15043445 myrpedusg