Intro to Mass Comm Study Guide ( Test #2 )
Intro to Mass Comm Study Guide ( Test #2 ) MC 1301
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This 9 page Study Guide was uploaded by Chelsea Kubenka on Thursday October 8, 2015. The Study Guide belongs to MC 1301 at Texas State University taught by Laurie Fluker in Summer 2015. Since its upload, it has received 311 views. For similar materials see Introduction to Mass Communication in Journalism and Mass Communications at Texas State University.
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Date Created: 10/08/15
10 11 Study guide Test 2 Who created the assembly line a Henry Ford What was the most novel product of the printing press a Newspapers What led to the cradle ofAmerican Journalism a High literacy levels in the north Who gets credit for lst attempt at a newspaper And what was the newspaper called a Benjamin Harris Public Occurrences Both foreign and Domestic Who is Silence Dogood a Benjamin Franklin This newspaper was the beginning of the Penny Press Benjamin Day sold the newspaperfor 1cent and charged more for advertising a New YorkSun What was the name of Pulitzer39s newspaper that was the 1st paper to have separate sections and contained the 1st comics a New York World Pulitzer39s comic with the toothless yellow clothed kid began what a Yellow Journalism What the 19005 newspaper39s timecalled a JazzJournalism The USA Today was also called what a quotMcpaperquot How was the USA Today differentfrom others a It contained color 12 13 14 15 16 17 18 19 20 21 22 23 24 Who was and is the predominant audience for magazines a Women What was the most enduring of all the magazines a Ladies HomeJournal Which magazine makes the most money a People What were books originally intended for a Religious purposes What made books affordable to buy a Dime novels What made paperback books popular a Pocket Books Who introduced smaller versions of paperbacks a Dell What novels were a permanent staple for paperbacks a Romance Novels What was the name ofthe studio that introduced the movie theater in America Thomas Edison a Black Maria Who developed technology that allowed filming and projection a Lumiere brothers What was the first film that gave a plot Also was the first western a Porter39s Great Train Robbery 1stto commission special music for his film Birth ofa Nation a Griffin Warner Brothers39 included sound on the strip itself on what film 25 26 27 28 29 30 31 32 33 34 35 a TheJazz Singer 1stful length animated film a Snow White and the Seven Dwarfs Disney Who developed the phonograph a Edison What was the 1st Soap Opera Also is the longest running soap opera and longest running drama Lasted 72 years a Guiding Light What was the 1st syndicated radio program that became the most popular radio program and later tv program a Amos39n39 Andy Who created Amos 39n39 Andy a Gosden and Correll What was the 1st situation comedy a Love Lucy Contained the 1st marriage of different cultures 1st situation comedy 1st to have 3 camera setu p 1st expansive film stock 1st syndicated tv show a Love Lucy What was the 1st network to survive in competition with ABC CBS NBC a Fox What was the 1st networks to expand news from 15 minutes to 30 minutes a CBS then NBC What was the first video network a MTV What was the 1st cable news network a CNN 5b 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 What was the network that IS credited With the 1st attempt as a 4th network a Dumont What transformed business and pleasure in a society a Microprocessor chip Who introduced the VHS Video Home System a Japanese CorporationJVC What did VCRs allow a Timeshapinggt taping a show for later amp Zipping gt Fastforwarding through commercials What was the fastest growing consumertechnology a DVDs Hugh Hefner39s original name for his magazine was a Stag Party Sony entertainment that was 14 ounces blue amp silver sold 200 million units standard headphones weighed 1402 It was the 1st time people could listen to whatever music they wanted without disturbing anyone else a The Sony Walkman Why were CDs specified to hold 74 minutes a Because the form CEO was a conductorand wanted Beethoven39s 9th Symphony to fit on a CD What was the 1st portable cellular phone Aka quotthe Brickquot a Motorola39s Dynatex 8000X Who produced the 1st mass produced arcade game in 1931 a Gottlieb What was the 1st mass produced arcade game a Baffle Bal What was the 1st electronic pinball game a Contact Who invented Spacewar the 1st computerbased video game a Steve Russell Who developed ComputerSpace the arcade game Pong and a new company Atari a Bushnell amp Dabney Who created Chuck E Cheese a Bushnell What was the most oooular computer game gen re 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 quotquotIquotIquotquotquot39 quotquot39I39quotquot39 Cquotquotquot quot a quotStrategyquot What is the average age of todays gamer a 31 CHAPTER 6 THE ROLE OF BOOKS IN OUR CULTURE What mass media is the oldest a Books 1st to go from scrolls to books with cut pages and 1st to give the us grammatical structures a Romans Who brought back woodblock printingfrom China a Marco Polo He was 1st a goldsmith for religious charms and then invented the printing press with interchangeable parts a Gutenberg What book did Gutenberg print 1st a Bible Where was the 1st office of censorship located a Mainz Germany The 1st printing press arrived in what city in North America a Cambridge MA What was the 1st book printed in the colonies a The Whole Book of Psalms What was the 1st true novel printed in North America a Pamela Allowed printers to set type mechanically typewriterlike keyboard a Linotype machine Allowed printers to print from photographic plates rather than heavy amp fragile metal casts a Offsetlithography The first Novels were printed by who a Harper Bros ampJohn Wiley amp Sons Who began the dimepulp novel frontier adventure stories a Beadles Who found Penguin Books a Allen Lane Who brought the idea ofthe Pocket Books small version paperback to the US 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 a Robert de Graff Who wrote Like Waterfor Chocolate in 1990 a Laura Esquivel Who opened the 1st independently owned bookstore Walden39s a nod to Henry David Thoreau a Lawrence Hoyt What became the 1st chain to have stores in all 50 states a Waldenbooks Who opened the bookstore Borders a Tom and Louis Borders 1st bookstore to purchase advertising time on tv1st to offer NYT bestsellers at a discount rate later acquired others amp began to sell music DVDs later Starbucks locations were added to many stores a Barnes amp Noble Who has one ofthe best known quotBestsellerquot list They choose 36 titles that could be bestsellers amp poll 3000 bookstores a New YorkTimes 1 bestselling book in history a The Bible Ofthe top 15 bestselling authors she is the only authorwith more than one novel a JK Rowling What was the mostchallenged children39s literature in the US a Harry Potter Opened the onestop Internet bookstore Amazoncom had 1 million titles 6 times larger than physical bookstores a Jeff Bezos Book downloaded in electronic form from the Internet to computer or to a PDA a DBooks Handheld computers resembling books getting more and more popular a EBooks Stories unfold serially through email instant messages Web Sites a Digital epistolary novels Who wrote Mockingbird a Harper Lee Likely that this book would have been the first Lee novel it takes place in the mid1950s theyoung girl is an adult Atticus much older a Go Set a Watchman Books that are based on current events that get free publicity because ofthe 84 85 Lunennessr a Instant Books What gender is more likely to read than the other a Women What race is more likely to read than the others a Blacks CHAPTER 7 NEWS 10 11 News once came by ship and pony express from Missouri to where Lasted fewer than 2 years a California News stories that affect the audience a Consequence Stories that involve people well known celebrities a Prominence People who select what small amount of information to accept and reject a Gatekeepers What are the various levels of gatekeepers a Story sources recount their story b Reporters sift through notes c Editors choose material to air d Consumerfina to make choice Church orgs politically oriented groups amp coalitions that form around individual issues are what a Special interest groups Keep an eye on the press WashingtonJourReview Columbia Jour Review amp the Quill a Media Critics Not buying or watching license renewal a Individualconsumeraction Users can now talk back to media in new ways most now offerfeedback forums blogs also availableis what trend a Interactive Now means that audiences have multiple ways of receiving info now companies offer all telecommunication services for one fee is what trend a Converged Binary system of Xs amp Os analog has range of values exact v nuances 12 13 14 15 16 v thermometer compact discs v vinyl is what trend a Digital Consumers no longer wanta quotone size fits allquot want to listen to books in car etc can now customize categories of news thru webis what trend a Customizable Can now have news delivered to you can get podcasts as soon as they appear onlineis what trend a Immediate When news media break a city into small pieces amp provide news for a community Is what trend a Hyperlocal Means quoteverywherequot where consumers expect their media to be news available on all technology place shiftingis what trend a Ubiquitous Too much change in too shorta period a Future Shock
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