Chapter 11 Practice Quiz
Chapter 11 Practice Quiz STS 2500
Popular in S&T in Social and Global Context
Popular in Engineering and Tech
This 5 page Study Guide was uploaded by Annette Chun on Thursday October 8, 2015. The Study Guide belongs to STS 2500 at University of Virginia taught by Douglas Muir in Summer 2015. Since its upload, it has received 795 views. For similar materials see S&T in Social and Global Context in Engineering and Tech at University of Virginia.
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Date Created: 10/08/15
Chapter 11 Small Business Distribution and Location 1 For small business location issues there are two basic quotwherequot questions to be considered A Where are my customers Where should I be B Where are my customers Where are my suppliers C Where are the raw materials Where are the finished products D Where are the sales Where are the profits 2 is usually the first technique an entrepreneur uses to get customers A Internet B Guerilla marketing C Wordofmouth D Telemarketing 3 What is perhaps the greatest challenge of the direct mail approach A The need for adequate preparation before selling B The need for writing and photography skills C The need to find the right market for your offering D A way to get customers39 attention 4 A is a set of goods or services that consists of only one or a few items A customermanaged inventory B vendormanaged inventory C microinventory D justintime inventory 5 A is having just enough product on your shelves to meet the immediate purchases this usually requires frequent shipment from your supplier A macroinventory B inprocess inventory C microinventory D justintime inventory 6 Which of the following is NOT a requirement of the national law related to emailing A Do not in any way falsely misrepresent who you are B For direct emailing sender must use harvested email addresses C All emails should allow recipient the opportunity to quotoptoutquot D Do not in any way falsely misrepresent where the email is from 7 10 ll 12 Which form of direct response advertising allows for very specific targeting and offers an appropriate place for direct response advertising for businesstobusiness selling A Television B Radio C Newspaper D Magazines The use of creative and relatively inexpensive ways to reach your customers with techniques such as doorknob hangers and yers under windshield wipers is called A multichannel marketing B guerilla marketing C direct sales D direct mail This form of marketing allows your customers to contact you in the way they feel the most comfortable A Guerilla marketing B Multichannel marketing C Internet marketing D Direct sales With direct marketing one option to consider when you are doing quantity shipping is A the retailer B the US Postal Service C a ful llment center D the wholesaler A middleman business which represents a manufacturer39s products or services to other businesstobusiness middleman firms is called an A retailer B wholesaler C agent D supplier One suggestion for finding out which distribution channel is correct for your product is to A start at the end and work your way up by asking each link from whom they buy B ask the competitors C explore what regulations are required from the small businesses D ask the customers who do they prefer buying the products from 13 14 15 16 17 18 Putting together an export strategy involves answering all of the following questions EXCEPT A where should we go B whom do we contact over there C are we ready D which employees do we send Exporting using middlemen such as agents or export management companies is referred to as A indirect exporting B freight forwarding C etailers D high credit risk exporting Which of the following can be exercised only when presented with specified shipping documents A Documentary drafts B Letter of credit C Airway bill D Bill of lading When an existing firm with the correct manufacturing capabilities makes your product for you it is called A contract manufacturing B sheltered workshops C etailing D freight forwarding For high customer contact businesses which of the following is NOT a critical site selection consideration A Traffic B Customer ease C Cost potential D Competition Which of the following statements about HVAC is false A It can be the most expensive type of repair B For any type of equipment you want the landlord to at least guarantee the rst six months of operation C It is one of the types most likely to go wrong D If the location has a central air system so everyone shares the same air conditioner and heating equipment it is the landlord39s responsibility 19 quotTenant improvement allowancesquot or quotconstruction allowancesquot are rent dollars typically A 1 to 10 a square foot B 5 to 25 a square foot C 10 to 50 a square foot D 15 to 75 a square foot 20 is a concession which covers the time while you prepare your location prior to opening A Rentfree use period B Leasehold improvement C Construction allowance D Tenant improvement allowance 21 Which of the following statements about handling an early termination is false A The bailout clause lets you out of the lease if sales do not meet an agreedto level B If your business falters you are obligated to continue paying your monthly rent and fees for the duration of the lease C In terms of a threeyear lease with a oneyear cap you are obligated to pay one year39s more rent D In terms of a threeyear lease if you close down after only six months you are obligated to pay 30 more months39 rent Scenario Simulate Strategy While teaching strategy at ABC University Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class She saw that students were able to grasp the concepts much better playing the game rather than from reading the book Jessica tinkered with the game for two years in her class to perfect it and remove the glitches Her thought was that if her students were learning more efficiently with this game then could other students at other universities benefit as well The result was the launch of Simulate Strategy Inc 22 Knowing the market of professors at other universities well Jessica has decided to approach them for her product sales This method can be described as A direct marketing B going international C using middlemen D wholesaling 23 24 Given that Jessica has a very limited budget which of the following forms of direct mail might be least expensive A Brochures B Sales letters C Emailing D Postcards If Jessica places an advertisement in quotChronicle of Higher Educationquot a leading publication for University professors about her product with her email and contact information it can be described as A guerilla marketing B telemarketing C direct sales D direct response advertising 25 Some of Jessica39s students suggested that she create a Web site for her product and company Being a new company immediately starting a Web site her company can be called A freight forwarders B born international C a middleman D an exporter
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