DESMA 8 Final Essay
DESMA 8 Final Essay DESMA 8
Popular in Design Media 8: Media Histories 1850-2050
Popular in Art
This 13 page Study Guide was uploaded by Diana Kweon on Saturday October 10, 2015. The Study Guide belongs to DESMA 8 at University of California - Los Angeles taught by Peter Lunenfeld in Spring 2015. Since its upload, it has received 380 views. For similar materials see Design Media 8: Media Histories 1850-2050 in Art at University of California - Los Angeles.
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Date Created: 10/10/15
Prompt 1 Write an essay about the ways in which users deploy the first three waves of media to create their social selves on the Internet In the Web 20 phase of the 4th Wave what kinds of media do people upload how do they reference and draw from earlier optical media and how do their uses of media change and evolve With the inventions of computer smartphone and other electronic devices and with the widespread use of usergenerated webs Jurgenson Production Consumption Prosumption the 4th wave of optical media has brought a brand new concept of media to us Today all sorts of media old and new are made available online free for anyone who has access to the Internet to upload and download In this essay I will discuss the ways in which the 3 earlier waves of media relate to the Web20 phase of the 4th wave how we deploy them and how our use of them make us create our false social selves online A social media theorist Nathan J urgenson stated that the Web 20 phase of digital media is the phase of usergenerated webs Jurgenson Production Consumption Prosumption like Facebook Twitter or YouTube Though these websites are fairly recently made they relate m to and make use of the previous waves of media n Among them the 1St wave photography 1s most gamma xv i Lmqalesmus 171 quotLquotv15quotJ4 BI ewu nJ liluni commonly used on Facebook and Twitter on every day basis countless people post pictures of jgquot quot a I A L39 aquot 3911ch u 2 I 1r G39JIUEMIOEquot bums practically everything from their daily lives special Facebook website occasions and other people to something interesting they saw on these websites eager to share their experiences with everyone else on the planet Cinema is deployed more on YouTube the world s largest search engine for video les where billions of videos from silent lms to 3D animations are uploaded and downloaded Gould YouTube also adopts the style of the 3rd 111th E v TOHigh wave television Signedin users can create their lW Vlquot quotml Yquot u l n39ll ft mmwmm 39I quot J m t t ZH llul l 39 Dr hit 31quot l ftIlltquotl l39u39pml Mlquot Channe39 H lkxll u lnbitd 319 lquot quot quotI39M u u satin mm channels and upload a cha1n of V1deos to create PEI My Sunscnmmns 39139 quot 9 tuft 39139le lllquot Trulll 3739 5 3 JPN 39h39m i Sit hull sarw E I I 7 HINDI 7 17M 3281121 ml39 Duncan 4M 5 gquot 13 4 5 li i 17 5gt1 Ygt39 39 cc 3 39 39 lt9 tatchLater i39 i t m gun1 thelr ow s1m11ar to the sequence programm1ng ll Texmnwlurrx RN v quotquot 7quotquot39 quota 39t K10 393 FEW gttittgitztrr ll launm r 39rik I39El39 mMlmpil39l39lvr 13 439 hld ngttum 37 5 v 11 quot quot quotquot 39 39 WU M a l 1331 1 of early telev1s1ons Lunenfeld week 6 lecture 1139 19 we vv E 2U I5january 2 mt me 3 E nightmare and drama To 1 39 39 39 39 32 s3 Anmmdlhehzng 1 lu I mn lane I 11 tG 510 a Likemm nmmagm H Furthermore 11ke how telev1s1on made med1a more ll uV39l Lrntruliun 3quot 0 1395 3889333 39nc am 1 cf 1 d b39 39 h h bl39 h 0 ersona an u 1 u1tous t ant e u 1c t eater Grashcourse M4 mu museumquot 39 quot YouTube channels subscriptions and TV sequence programmm smartphones of the 4th wave made all med1a playis schedule chart 1974 forms on the Web 20 available to us on the train or bus or walking down the sidewalk or even when crossing the street Jurgenson The IRL Fetish The first 3 waves of optical media thus blended together with and evolved in the Web 20 phase of the 4th wave suiting our appetite for the mass volume and variety of media and our constant need to connect with others via Internet Despite our constant use of these media and websites however few of us realize that all of our activities on the Web 20 mentioned above are making us create false social images of ourselves online Marshall McLuhan writes in The Medium is the Massage that the instant electric information spread online threatens the traditional ideas of private isolated thoughts and actions 12 and exposes us to the public this makes us constantly conscious of other people s opinions about our thoughts and actions instead of our own This is made worse by the like or follow functions found on websites like Facebook lib L k Twitter or YouTube No one wants their posts to be disliked or I e Facebook quotlikequot button criticized by others it is in human nature to want to be liked by as many people around them as possible Because we can see other people s opinions about whatever we upload so clearly we grow even more conscious a Subscribe about what kinds of media we post online and how other people will react to it Jurgenson stated in his article The Facebook Eye that we are in danger of developing a 1 TEES 31 Facebook Eye our brains always looking for moments where 57 7 the ephemeral blur of lived experience might best be translated YouTube quotlikequot and quotsubscribequot buttons and numbers of likes and dislikes into a Facebook post one that will draw the most comments and likes J urgenson The Facebook Eye As a result we eventually only post things that others will like and by doing so we upload a list of likeable media online creating our social selves under our ID which are far different from the real and are merely meant to be presented to the public In summary the 4th wave of optical media the digital media has brought many changes to the way we view deploy and interact with media itself In the Web 20 phase of digital media user generated websites have made all previous waves of media more available in better quality and quantity At the same time they have urged us to make up false identities of ourselves online in order to gain popularity Though the 4th wave has caused problems as well I think it has been beneficial overall since it has enriched our lives with countless photographs videos news and other forms of media Prompt 2 We spent a fair amount of time this quarter talking about media in relation to the aesthetic movements political histories and military adventures that coincided with their emergence What thorough lines can you draw from modernism to postmodernism to unimodernism as they relate the 2nd 3rd and 4th waves as we have discussed them In other words how can we talk about the technical aspects of media in a way to connect them to the larger worlds of their use and impact The development from the 211d to the 4th waves of optical media was not simply a result of improving technological devices like cameras and computers it was caused by and happened simultaneously with the changing trends of aesthetic movements international relations and political histories By studying photography cinema digital media and their uses in art and politics we can observe some of the significant changes that occurred in our world over the past century First the second wave of optical media cinema prevailed from the late 19th century to early 20th century along with the artistic and philosophical Modernism movement The Modernism movement promoted new and innovative ideas which are entirely different from and which does not refer to the past styles at all This theme was shown in cinema as well with the new technology of motion pictures many artists came up with innovative ideas and methods of producing movies Example of modernist painting Piet Mondrian 5 Composition with Red Yellow Blue experimenting with lightings color and plots For and BMquot 1921 example producers made an unprecedented clever use of the stagecraft to show the moving train during the robbery at the train station in the 1903 film of The Great Train Robbery Furthermore y cinema was one of the most significant new method of x ti 9 spread their ideologies to the Train station robbery scene of The Great Train Robbery 1903 the train can be seen behind the stage through the window general publlc One famous for using the cinema this way Vladimir Lenin said Of all the arts for 2 1 mg I 7 I r v l us the cinema is the most important Riefenstahl quot Ton lleunn OHHMAET Example of communist propaganda film RHINO 0T HB IHCTH Comrade Lenin Cleanses the Earth of Filth 1920 The third wave television became prevalent in the PostModern era During this period the innovative simple style of Modernism was mixed with the nostalgic luxurious style of the previous era producing a new style in which the new and old coexisted While television maintained the basic sequence programming advertisement and news formats used for radios it also aired completely new genres of Example of a Postmodern work Michael shows such as situational comedy These shows despite Jackson and Bubbles 1988 being made using the same technology as the older cinema promoted new contemporary social codes or reality Fiske 5 of nuclear family after the world wars Also television brought with it a new form of politics in which the living room has become a voting boot McLuhan 22 With the common use of television people could learn about what was happening in other countries namely the proxy wars at the time and about politicians and the general public s opinions regarding such events they could participate in politics at home Politicians both used and were troubled by this aspect of television since controlling the spread of information had become harder quotIf I ve lost Cronkite I ve lost Middle America President Lyndon Baines Johnson giving opinion after CBS anchor came out against the Vietnam War in 1968 Finally the 4th wave digital media is happening at the present moment in the era of UniModernism Internet and our newest technologies have made all forms of media digital universal uniform and ubiquitous Through uploading and downloading we can now search and share almost any type of media online Digital media can be uploaded or downloaded universally anywhere in the world granted that we have access to the Internet Due to this however all forms of media are now accepted equally that is their effect or affect on us is uniform Moreover devices such as tablet PCs and smartphones have made us constantly connected with digital media as many of us are using our devices on the train or bus or walking down the sidewalk or worse when crossing the street Jurgenson The IRL Fetish Politicians and corporate industries make good use of our constant attachment to digital media to spread advantageous information and advertisements At the same time however they are often troubled by the same technology as anyone can now express their opinions and information online In conclusion the second third and fourth waves of optical media cinema television and digital media prevailed together with great aesthetic movements and some significant events in political and military histories The ways they were used and developed further technologically and socially relate largely to the artistic trends such as Modernism Post Modemism and UniModernism that were happening at the time Moreover their political and symbolic usages reveal which notable historical events and ideologies were prevalent over the past century like Socialism Nazism the World Wars and proxy wars Optical media has survived and advanced throughout the long human history through many events and changes that occurred in our societies nevertheless it has always and will continue to provide us with a method of expressing our ideas comical joy during wars and depressing times a sense of reality and a feeling of connection to the rest of the world Prompt 3 Explore the distinctions between the 3rd and 4th waves as we have been discussing them Some potential themes include What does television inherit from modernism contribute to postmodernism and anticipate what we have called unimodernism How do digital networks resemble broadcast networks and how do they differ How does the computer function as a culture machine Television and digital media are the two most recent waves of optical media These two share numerous similarities in their physical devices and roles in daily life like how they are both used for entertainment spread news and information quickly and are made with similar technology today Thus they are often grouped together simply as contemporary media However these two are separate different stages in the history of optical media and there are countless differences between them In this essay I will explore some of the most significant distinctions between television and digital media namely personalization social cognition and communication First and foremost the 4th wave of optical media is much more personalized than the 3rd When television was first invented and marketed many critics stated that television was making optical media personalized bringing the public cinema to households and visualizing the radio in a rectangular screen While television in this aspect did personalize media by allowing families to watch the shows and news they wanted to watch in their own living rooms undisturbed by others this change is rather insignificant compared to that I C which digital media has brought The invention and use of laptop computers tablet PCs and smartphones have media on the train or bus or while walking down the sidewalk J urgenson The IRL Fetish Also unlike the TV online media has no time schedule or preorganized sequence On websites like YouTube you can organize only the shows that you want WW 5 v to watch 1n any sequence that you want 1n other words you can create My Channel I39yly Suhseriptiehs 3 your customlzed sequence programm1ng and watch any part of 1t 7 Itistery Ea Watch Later 35 whenever you want w1thout the need to wa1t for the show to a1r on TV Purchases Precisely because digital media is so ubiquitous and YouTube channels and subsc p onslbtcohunn personalized it in uences our social cognition greatly Because the majority of us are helplessly attached to our electronic devices and constantly surfing the net we inevitably become conscious of what other people will think about what we upload online All of our posts can be viewed by others and their opinions can be viewed by us via a system of likes and dislikes commonly found on usergenerated websites Marshall McLuhan stated in his book that electronic information system or the Internet is a tyrannical wombtotomb surveillance 12 as we 5 L I k constantly post our status feelings and experiences online we I e create and expose a timeline of our life events which others can see and judge Knowing this yet still unable to win against our urges to share our experiences online we are eventually led to live and quotLilt8 and quotDislikequot buttons of present a life that is likeable Jurgenson The Facebook Eye Facebook It changes our cognition of the unquantiflable beauty of human experience into something that ts into a database J urgenson The Facebook Eye If television affected us passively and merely made us consume information digital media makes us actively produce new media from what we consumed making us conscious of others view of our productions in the process In addition the shift from the 31fd to the 4th wave has changed our concept of communication During the 31fd wave enjoying optical media was a family activity Watching LA television together in the living room after dinner was a common sight for a typical American household However this concept changed with the use of computers and smartphones which turned optical media from a family activity to an individual Picture of a family watching television together from a one Many people use the Internet and electronic Motorola TV advertisement devices in order to connect to their community and friends via online but ironically doing so prevents them from communicating with their surroundings directly Nowadays hanging out with friends and family increasingly means also hanging out with their technology Jurgenson The IRL Fetish The concept of communication was directly talking to each other in the 1St and 2nd waves of optical media WatChing Shows and 10ng things together in quotChattingtexting vs personal relationships from an online article the 3rd and is now reading posts and texting to each other in the 4th with the development of media communication becomes more and more indirect To sum up there are many differences between the 3rd and 4th waves of optical media among which I believe personalization social cognition and concept of communication are most important The shift from the era of television to that of digital media has brought with it a more customized system of media anxiety and consciousness of uploading likeable posts and a much more indirect method of communication As the 4th wave progresses likely for another thirty years or so the gap between TV and digital media Will grow greater and change our lives even further Works Cited Jurgenson Nathan The IRL Fetish The New Inquiry 2012 n pag Web 26 Feb 2015 Jurgenson Nathan Production Consumption Prosumption Journal of Consumer Culture 2010 1336 PDF 26 Feb 2015 Jurgenson Nathan The Facebook Eye The Atlantic 2012 n pag Web 26 Feb 2015 Fiske John Television Culture 2nd ed London and New York Routledge published date unknown Print McLuhan Marshall and Quentin Fiore The Medium is the Massage Corte Madera Gingko Press 2001 Print Piet Mondrian Composition with Red Yellow Blue and Black 1921 from week 5 lecture Raymond Williams Television Technology and Cultural Form 1974 from week 6 lecture President Lyndon Baines Johnson statement from week 7 lecture Jeff Koons Michael Jackson and Bubbles 1988 13 from week 8 lecture McGee David I Love Lucy The Bluegrass Special David McGee 2011 Web 11 Mar 2015 Rowley Charlotte Power ArtefactIdea Charlotte Rowley s Media Production 3ml Year Charlotte Rowley 2010 Web 10 Mar 2015 Norden Jan 90 Years of the October Revolution The Internationalist 2007 n pag Web 12 Mar 2015 YouTube YouTube Inc 2015 Web 12 Mar 2015 Google Google Inc 2015 Web 12 Mar 2015 Facebook Facebook Inc 2015 Web 6 Mar 2015 Lamagna Maria Don t give up your eyes for an iPhone Market Watch 2013 n pag Web 13 Mar 2015 Garrido Jose Javier Chat vs Relaciones Interpersonales Psicologia en Accion 2015 n pag Web 12 Mar 2015 Riefenstahl Leni Propaganda and Nation Film Reference Advameg nd Web 11 Mar 2015 Gould Alexander Don t overlook the second largest search engine anymore Longview News Journal 2014 n pag Web 9 Mar 2015
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