Popular in Media, Culture, and Society
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This 5 page Study Guide was uploaded by Natasha Brown on Saturday October 10, 2015. The Study Guide belongs to SPCH 2050 at Georgia State University taught by Esmaeil esfandiary in Fall 2015. Since its upload, it has received 90 views. For similar materials see Media, Culture, and Society in Art at Georgia State University.
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Date Created: 10/10/15
Media Culture and Society Midterm Study guide Chapter 1 0 Eras of communication 1 Oral 2 Written 3 Print 4 Electronic 5 Digital 0 Culture i the ways people live and represent themselves ii symbols of expression used to make sense of daily life Cultural Industry economic systems that produce cultural products that make money Models of mass communication i Linear process traditional and thinks of communication as a physical process 0 Sender message channel receiver feedback ii Cultural model encoding and decoding 0 Audiences actively affirm interpret refashion or reject messages Evolution of media technology social cultural political and economic forces Stages of media i Emergency technology ii Entrepreneurial stage iii Mass medium stage iv Convergence older media reconfigured Media Convergence 0 Dual roles 0 Cultural change 0 Media multitasking Chapter 2 Development of Internet Social Media Types of social media i Blogs ii Collaborative projects iii Content communities iv Social networking sites v Virtual game worlds and virtual social worlds Chapter 3 Video game genres i Action and shooter ii Adventure iii Roleplaying iv Strategy and simulation V Casual games vi Sports music and dance Trends i Games have inspired movies ii Games and books have in uenced each other iii Advergames purely promotional video games iv Ingame ads more subtle V Addiction Video games and free speech Chapter 5 Popular Radio Nikola Tesla talented but less known inventor Radio adapted itself after TV emerged Small radios were portable Telecommunications Act of 1996 Chapter 6 Television and Cable CBS NBC ABC were the main stations in the late 50s late 1970s Network era was cracked by cable TV Main driving force for fragmented marketplace was profit TV comedy i Sketch comedy ii Situation comedy Network news loyalty through personal connection to news anchors Cable s role i Electronic publisher choose content cable operators ii Common publisher no content involvement phone companies Supreme court sided with the electronic publisher Chapter 7 Movies and Cinema I Hollywood today i America s storyteller ii Evoking myths values and desires iii Bring people together iv Distract from daily struggles V Universal human experiences I Hollywood studio system i Production ii Distribution iii Exhibition I Hollywood style i The narrative ii The genre iii The author I Alternatives to Hollywood i International films ii Documentaries iii Independent films Chapter 8 Newspaper I First by Julius Caesar I Modern print journalism I Storydriven model i Dramatizing penny papers yellow papers I Just the facts model objective impartial i Started with the New York Times in 1896 ii Status marker for middle class readers iii Factual reports separate from opinion iv Invertedpyramid style I Business and ownership i Consensusoriented journalism ii Con ictoriented journalism I New models i Onlineonly ii Wealthy schools purchase and support papers iii Get internet companies like Google and Amazon involved iv Citizen journalism Chapter 9 Magazines and Specialization I Factors that made magazines popular i Price ii Attract advertisers iii They could mail I General interest magazines after 1950s i Times ii Life iii Reader s digest I Rise of TV and postal rates caused the fall of magazines I Relations between advertisers and magazines have led to decline in investigative reporting I Major magazine chains i Time Inc largest ii Hearst Corporation Chapter 10 Books and Publishing I Alphabet i 2400 BCE papyrus in Egypt ii Parchment in Europe iii Clay tablets in Babylon iv Strips of wood in China v Codex by 4th century Romans I Types of books i Trade books for general readers ii Professional books occupational groups iii Textbooks iv Mass market paperbacks airport v Religious books vi Reference books vii University press books nonprofit unsubsidized I Structure i Acquisitions editor contract ii Developmental editor feedback and improvements iii Copy editor problems in writing iv Design manager
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