SMPA 2102 Midterm Study Guide
SMPA 2102 Midterm Study Guide SMPA 2102
Popular in Introduction to Political Communication
Popular in Cinema And Media Studies
This 9 page Study Guide was uploaded by Morgan Routman on Tuesday October 13, 2015. The Study Guide belongs to SMPA 2102 at George Washington University taught by Entman, R in Fall 2015. Since its upload, it has received 79 views. For similar materials see Introduction to Political Communication in Cinema And Media Studies at George Washington University.
Reviews for SMPA 2102 Midterm Study Guide
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 10/13/15
SMPA 2102 Midterm Study Guide 10142015 Power and Illusion Reality is Constructed 0 Why Milgram is important Must analyze things in full context Political Communication 0 Framing to construct reality Frames in text Schemas in mind Power 0 Ability to get others to do things Coercion money persuasion exchange Ideology o Clusters of related schemas Democratic Accountability and Responsiveness o Reciprocal power ow from government to people 0 Public opinion as framed and constructed Response 0 Must decide of info given can be interpreted or framed differently May be moved to be interpreted that are valid or correct Theories of US Democracy now violated o Theories don t match reality 0 Party elites are misbehaving Media role in US Democratic Dysfunction Constructing the Political Spectacle 0 Trying to understand why people give autonomy to different authorities 0 The Edelman Challenge 0 People don t respond to information rationally Instead individuals subjectivity are constructed by elites through media a Individuals respond to the news used to generate support or opposition Constructed realities have real consequences a le Fear of black people and crime Schemas Mike Brown KAL and Iran Air Tragedies or Attacks 0 Levels of framing o Communicator 0 Text 0 Audience 0 Culture 0 Functions 0 Casual Analysis 0 Moral Evaluations o Remedy 0 Power of Frames 0 Guide initial interpretations 0 Screen out contrary information 0 Difference in framing Importance Moral vs Technical Discourse Agency IdenU cann Categorization Generalization Framing quotPublic Opinionquot and Democratic Accountability 0 Use of Passive voice to remove agent Chong and Druckman 0 Thinking Feeling Attitude O 0000 0 Framing tries to in uence attitude Framing of question effects weights and attributes considered Raises question about what version of public opinion we favor To be effective with Political Communications regarding Public Opinion Availability 0 Accessibility 0 Applicability o If all of these are together then the frame is more likely to succeed o Emotions make things more accessible and applicable 0 Successful frames involve presence and absence Powerful frames compel obedience Framing Iraq and Falling Statues Genuine Democratic Accountability is Possible 0 We need Political Theory for Framing o What is left out o What are the emotional components 0 What are the visual or unconscious components Have to look at the creation and circulation of frames Frames are at multiple levels of association l schemas 0 Networking 0 Poicom attempted to spread networks of association n mind Between individuals Between organizations Between elements in a text Between thoughts and emotions Between visuals and text ect o The framing process in com works at each level Politicalcommunicator Media communicator Communicating text Audience 0 Levels of Hierarchy where framing occurs 0 Culture core values beliefs 0 Strategic power holders 0 NonStrategic mainstream media 0 Communication texts on and of ine news 0 Public Opinion Indicators Polls and elections Journalists like stories that are easy to report and understand Subverted contradictions contradicts dominant frame and is often ignored Spin Framing and Power Case Study of Health Care 0 Framing allows to shape new perspectives via attaching positives and negatives to them 0 Increases the weight of these attributes if done well le ObamaCare 0 Evaluation can heighten or lower the weights 0 What about the Health Care Debate 0 Arguments of the Republicans Level 1 Culture a Dr Patient Con dentiality n AntiSocialism n Distrust in Big Gov t n Individualism n Fear of Change Level 2 Elites a Media Training a Grassroot Organizations a PR Firms n Countered the Moore lm Level 3 Media Organizations n Newspapers In Knowing their audiences n Norms of news shape the frame Level 4 Media Texts a Television showed what was watchable Ie yelling instead of answering questions Level 5 Public Opinion Indicators n Led to a decrease in support for Health Care by Summer 2009 0 Regarding ObamaCare 0 Absence from Frame Health Care was supported by Republicans in 1993 Implemented in Massachusetts by Romney Other Wealthy Countries use the same system Costs 1 trillion saves 11 trillion Cascading Activation Model of Frames 0 Negative media images shape public opinion 0 This creates a cyclical pattern of cynicism 0 Framing in the media can be more important than personal facts 0 By using symbols values emotions heuristics Strong Frames AdministrationParty ElitesMediaNews FramesBlogs and WebsitesPublic MediaNews FramesParty ElitesAdministration o This is the idea model but sometimes there are opposite frames entered into the system that mess it up NyhanRei er Analyzing Media Effects is Hard Motivated Reasoning o Disregarding information if it disagrees with prior beliefs Back re or Boomerang effects for ideologues 0 But perhaps moderates are affected in the same instances Political Advertising Case Study Bush v Dukakis Ads depend on visual aspects symbolism music Uses intertextuality o Attacks issue ownership with the Boston Harbor Ad Advertising Candidates strategy and democracy 0 Media Effects Theories Framing works to set agendas and prime evaluations Agenda Setting giving differential attention to certain issues Priming Give people criteria to judge leaders via emphasizing different attributes Chong and Druckman and Brader Thinking Feeling Attitude o Sigmaviwi Attitude Brader Conventional Wisdom on Emotional Effects on Political Ads 0 Aims to gauge how emotions create effects on people and their abilities to remember ads De nitions Emotions are key to the power of campaign ads Emotional power comes from music and imagery Work primarily by transferring feelings to candidates Manipulative and irrational Works most on those who are uneducated and uninformed o Emotions Speci c sets of dispositions triggered by the brain in response to perceived signi cance of a situation to individual goals 0 Feelings Awareness and experience of emotions Are potential but not necessary consequences of emotions 0 We monitor our Environment via 2 Systems 0 Disposition System Generates satisfaction and enthusiasm or the opposite as it encounters information as a match or mismatch of expectations 0 Surveillance System Generates calm or fear depending on threats from environment 0 To have effects on public opinion framed communication must be Available Accessible and Applicable Chong and Druckman Processing 0 Peripheral What we usually engage in basically automatic 0 Central Costly and tiring Complicated verbal messages More conscious and deliberate thinking Takes up part of your memory Easier to arouse when images and music are used a Verbal messages are easily lost without this emotional awareness Strategic Problem from Geer and Maverick is to push yourself to the middle and your opponent to the outside 0 Both ideologically and with masculinity o This is what people strive for in political campaigns BUSH WAS GREAT AT ADS AND DUKAKIS WAS TERRIBLE
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'