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Class notes from week 1. Covers chapters 1 and 3.
Week 2 notes. Covers chapters 18, 19.
Covers chapter 4
Notes from week 3, covers chapters 5 and 6.
Study Guide for first exam
This is a comprehensive study guide that covers Chapters 1-9 of the Principles of Marketing, 16th Edition Textbook by Kotler and Armstrong.
Includes diagrams and charts.
Study guide for exam 2
CH 14 The Promotion Mix: Communicate Customer Value and Build Customer Relationships Advertising: any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor