Study Guide Midterm I
Study Guide Midterm I MKT 203
Popular in PRINCIPLES OF MARKETING
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This 1 page Study Guide was uploaded by Petey Martin on Saturday October 17, 2015. The Study Guide belongs to MKT 203 at University of Rochester taught by HOPE V in Summer 2015. Since its upload, it has received 45 views. For similar materials see PRINCIPLES OF MARKETING in Marketing at University of Rochester.
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Date Created: 10/17/15
Petey Martin MKT 203 Midterm Study Guide Outline BIG IDEAS 0 Introduction 0 Chapter 1 0 Chapter 23 0 Chapter 21 0 Chapter 5 PLANNING Strategic Elements 0 Chapter 2 0 Chapter 3 0 Chapter 4 0 Chapter 12 0 Chapter 6 PROCESS Strategic Marketing Chapter 7 0 Chapter 11 0 Chapter 9 0 Chapter 10 12 amp 15 0 Review Introduction Ancient History amp Context of Trade Chapter 1 Evolution of Modern Marketing Chapter 2 Strategic Planning for Building Customer Values Chapter 3 Gathering Information Scanning the Environment Chapter 4 Measuring Demand Market Research Chapter 5 Customer Equity amp Value Chapter 6 Consumer Markets Behavior amp Expectations Chapter 7 Business Markets Purchasing Processes Chapter 9 Market Segmentation Targeting Chapter 10 Positioning PLC New Products Chapter 11 Brand Equity amp Value Chapter 12 Competitive Landscape Positioning PLC New Products Chapter 15 Positioning PLC New Products Chapter 21 Disruptive Change Broken Business Models Chapter 23 2lst Century Trends
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