Marketing Concepts and Strategies
Marketing Concepts and Strategies MKT 5360
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This 1 page Study Guide was uploaded by Mose Murazik PhD on Thursday October 22, 2015. The Study Guide belongs to MKT 5360 at Texas Tech University taught by Roy Daniel Howell in Fall. Since its upload, it has received 61 views. For similar materials see /class/226369/mkt-5360-texas-tech-university in Marketing at Texas Tech University.
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Date Created: 10/22/15
Marketing Test Fall 2009 Test 2 MKT 5360 Topics Brand equity Differences between marketing for productsservices Positioning and how it can lead to market share Use an illustration as an example Market segmentation differentiated vs undifferentiated NVBT model for RampD
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