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Name: MKT305 Exam 3 Study Guide
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Marketing 305 Exam #3 Study Guide Chapter 8  Market segmentation – aggregates potential buyers into groups that have common needs and will respond similarly to a marketing action  Market segments take us back to the acknowledgement of sociocultural influences o The relatively homogeneous groups of prospective buyers that result from the market segmentation process  Demographics height, weight, eye color, hair color  Geographic  On the Border – the spices they use in their spice is much spicyer on the west coast than it is in the middle east  A grocery store