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First Midterm Notes

by: Ylan Tran

First Midterm Notes BUS130

Ylan Tran
GPA 3.8
Intro to Marketing
Gary Castro

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About this Document

Midterm Notes (Marketing An Introduction 12th edition)
Intro to Marketing
Gary Castro
Study Guide
sjsu, gary castro, bus130, Marketing
50 ?




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This 2 page Study Guide was uploaded by Ylan Tran on Sunday November 1, 2015. The Study Guide belongs to BUS130 at San Jose State University taught by Gary Castro in Fall 2015. Since its upload, it has received 56 views. For similar materials see Intro to Marketing in Business at San Jose State University.

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Date Created: 11/01/15
Midterm 1 Facts Thursday March 5 2015 607 PM March 19th class before spring break Mult Choice and some true false Can skip 10 questions out of 60 questions 12 questions from quizzes are on the midterm Can have page of notes front and back can be typed Most questions are Pearson generated Quizzes are easy rarely moderate Midterm will rarely have difficult Questions on SWOT analysis Testbanksa mpbBUSlu Just Chapter 2 1 marketing domn oadm Understand the bigger concepts and definitions is the best way to study Differentiate between benefit behavioral and pchycographic attitudes vs lifestyle CHAPTER 18 PPT Will be questions pertaining to SWOT what39s internal and external what39s format for oppo unhy Understand needs wants and demand Could get confused on demand one 18 110 four p39s 112 Understand what customerlifetime means 113 Understand the concepts 216 Strategic Planning everything should line to mission statement 219 Know what a business portfolio that makes up company products and services that make up company 222 Know market segmentation whole page of things describing people 223 Positioning think of car circles graph 224 Four P39s under each umbrella 3 Understand Micro and macro 4 Data buying and primary data 5 Buying behavior 538 impacts 539 540 U nderstand what each ofthose are 6 Market Segmentation Different ways of segmenting Competitive advantage something that cannot be replicated would give you that Different types of marketing 7


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