BUSi 330 - Week 1-1 Quiz
BUSi 330 - Week 1-1 Quiz nurs
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This 6 page Study Guide was uploaded by NUMBER1TUTOR Notetaker on Wednesday November 4, 2015. The Study Guide belongs to nurs at California State University - Dominguez Hills taught by in Fall 2015. Since its upload, it has received 624 views.
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Date Created: 11/04/15
Grading Summary These are the automatically computed results of your exam Date Taken 6212015 Grades for essay questions and Time Spent 1 h 21 min 30 secs comments from your instructor are Points Received 9 10 90 in the quotDetailsquot section below Question Type Of Questions Correct Multiple Choice 10 9 Grade Details All Questions Question 1 Question Starbucks Coffee introduces a Decaf version of their existing regular Christmas Blend coffee during the holiday season Which of the following terms does this example BEST illustrate Student Answer Cannibalization r Prototype test Planned obsolescence P Line extension The answer can be found in Section 32 a 3 quotManaging Product Life Cyclesquot in Principles of Marketing Points Received 1 of 1 Comments Question 2 Question The insight that differentiates the humanitycentric generation of marketing thought from preceding generations identified by Philip Kotler is that Student Answer the market system emphasizes production for exchange over F production for use Points Received Comments Question 3 Question Student Answer Points Received Comments Question 4 Question drawing on the fields of sociology psychology and economics r enhances marketing performance customers should be viewed as collaborative partners not as r passive targets the desire to purchase which affects demand can be r manipulated through promotional activity The answer can be found in Section 12 quotMarketing in the 21st Centuryquot in Principles of Marketing lofl Which of the following BEST describes the Internal Analysis planning tool A framework for finding an achievable strategy based on l competitive opportunities that can be seen in the external marketplace A review of an organization focused on factors in the micro P environment and the macro environment A comprehensive business process that articulates formalized r topdown strategic planning on a regular cycle A review of an organization39s strengths and weaknesses focused r on factors within its domain The answer can be found in Section 21 quotThe Marketing Process Crucial to Business Operationsquot in Principles of Marketing lofl What market trend is creating an opportunity for product offerings that are marketed as ideas Student Answer Points Received Comments Question 5 Question Student Answer Points Received Comments Consumers interest in opinions of people like themselves r concerning product recommendations Consumers desire to do business with companies with r extensive product lines The development of social network portals that help people r form communities around shared interests The proliferation of product options of which many are good 3 enough and few capable of sustaining interest The answer can be found in Section 35 quotWhen the Product is an Ideaquot in Principles of Marketing lofl Which statement BEST describes the effect of technology on marketing campaign strategy Complex computer algorithms allow managers to focus P spending on internal optimization of production costs Increasingly powerful computers are capable of managing large r data warehouses that make onetoone marketing campaigns possible The costs of conducting data collection and analysis within r market research have greatly increased due to advanced technology Technology has increased the demands on Marketing Mix l strategies to combine target markets that have been identified in the campaign development stage The answer can be found in Section 23 quotMarketing Process Step 3 Campaign Developmentquot in Principles of Marketing lofl Question 6 Question Student Answer Points Received Comments Question 7 Question Student Answer Points Received Comments Customer value is identified in the text as possessing specific attributes These include which four traits Interactive dynamic relativistic and conditional Meaningful dynamic conditional and subjective r Variable equivalent conditional and interactive r Dynamic relativistic conditional and communicable The l answer can be found in Section 13 quotDelivering Customer Valuequot in Principles of Marketing lofl The Situation Analysis is finalized as a written document that includes what components Summaries of 1 current market share 2 historical sales l volume by year and 3 return on investment in past marketing campaigns Summaries of 1 opportunities based on customer needs and r 2 problems that must be resolved to take advantage of these opportunities Results of analyzing the 1 microenvironment factors r affecting the company and 2 macro environment factors affecting many companies and 3 emerging social media strategy Overviews of all departmental strategies including 1 Finance l 2 Operations 3 Personnel and 4 Marketing The answer can be found in Section 21 quotThe Marketing Process Crucial to Business Operationsquot in Principles of Marketing lofl Question 8 Question Student Answer Instructor Explanation Points Received Comments Question 9 Question Student Answer Points Received A pizza company in Minneapolis donates one dollar to the local Second Harvest food bank for every sale of its Heartland Harvest pizza pie Which concept does this example illustrate Developing a prototype to test the appeal of a new product r offering Seeking competitive differentiation through a line extension r Using causerelated marketing to counter the effects of product 3 parity Cannibalization by eating into the sales of similar products on r the market The answer can be found in Section 33 quotThe Paradox of Choicequot in Principles of Marketing lofl The correct sequence for the four eras identified in the history of marketing by Kurtz 2010 include Production Era Sales Era Marketing Era and Relationship ff Era Production Era Marketing Era Sales Era and Relationship l Era Production Era Sales Era Relationship Era and Marketing P Era Sales Era Production Era Marketing Era and Relationship r Era The answer can be found in Section 11 quotA Brief History of Marketingquot in Principles of Marketing lofl Comments Question 10 Question Student Answer Points Received Comments A lawn and garden company is preparing forecasts of consumer demand and manufacturing costs for several new product concepts Which phase of the New Product Development process does this example illustrate r r Idea Generation Screening Evaluation Development The answer can be found in Section 32 quotManaging Product Life Cyclesquot in Principles of Marketing Oofl
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