BUS 330 Week 3 Quiz
BUS 330 Week 3 Quiz nurs
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This 0 page Study Guide was uploaded by NUMBER1TUTOR Notetaker on Wednesday November 4, 2015. The Study Guide belongs to nurs at California State University - Dominguez Hills taught by in Fall 2015. Since its upload, it has received 74 views.
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Date Created: 11/04/15
t Student Answer Media trends involving publics in the macroenvironment a Technology trends that could lead to opportunities or risk A Pursuit of competitive intelligence involving technology A Customergenerated information about technology options The answer can be found in Section 83 quotTechnological and Ecological Factorsquot in Principles of Marketing Points Received 1 of 1 Comments Student Answerm i Because marketers strive to keep the company39s stakeholders aligned with a goal of building longterm customer relationships Because these actors exert pressures on the company39s macroenvironment F Because these groups must withstand larger societal forces with widespread in uence F Because the individuals in company groups exert in uence via nancial communities governmental regulation and citizen action The answer can be found in Section 81 quotIn the Environment Actors and Forcesquot in Principles ofMarketing Points Received 1 of 1 Comments Student Answer 1890 Sherman Antitrust Act n 1914 Federal Trade Commission Act HE 1906 Federal Food and Drug Act HE 1993 North American Free Trade Agreement The answer can be found in Section 84 quotEconomic and PoliticalLegal Factorsquot in Principles of Marketing Points Received 0 of 1 Comments Student Answer Group products into categories with similar prices Hi Group It buyers into potential target market segments Develop potential market actions based on brand image and market position r Estimate potential return on investment The answer can be found in Section 73 quotThe quotSTPquot Approach Segmentation Targeting and Positioningquot in Principles ofMarketing Points Received 1 of 1 Comments i Student Answer Increasingly diverse agesex population distribution aquot 1 Increasing variety in US household types Increasing complexity in America39s consumer population F The danger of oversimpli cation in generalizing about a cohort such as females The answer can be found in Section 82 quotSocial and Cultural Factorsquot in Principles of Marketing Points Received 1 of 1 Comments Student Answer An effective means of dealing with the reams of data that result from serving large customer markets F A marketing approach designed to increase marketing campaign performance through more ef cient use of resources arr A management philosophy centered on customers supported by a data warehouse and analytic processes If A tool for aggregating customers39 demographic geographic and behavioral traits into uni ed pro les for enhanced relationship management The answer can be found in Section 74 quotDriving Better Strategies with Customer Dataquot in Principles of Marketing Points Received 0 of 1 Comments Student AnswernI ii Duration of unemployment arr Number of building permits issued Trend in average prime rate F Consumer Price Index The answer can be found in Section 84 quotEconomic and PoliticalLegal Factorsquot in Principles of Marketing Points Received 0 of 1 Comments i Student Answer Aligning a company around its product quality requires drawing on all available customer information F t Encouraging customization of products causes social bonds to form The only way to trigger new relationships to form is through reliance on pricing incentives Hi Repeated contact between sellers and buyers creates relationships that can strengthen customer loyalty over time The answer can be found in Section 75 quotEmphasis on the Relationshipquot in Principles of Marketing Points Received 1 of 1 Comments Student Answeru i The trend toward a quotsalad bowlquot rather than quotmelting potquot nature among the American population as ethnic groups retain their cultural 1 identities Population shifts toward larger metro areas and their suburbs creating larger audiences for marketers promotional events Jr The trend toward individuals nding small groups with similar interests for an enhanced sense of social connection F Use of retail experiments to understand rational choice processes and use that knowledge to allay anxieties about globalization The answer can be found in Section 82 quotSocial and Cultural Factorsquot in Principles of Marketing Points Received 0 of 1 Comments 1 Question 0 in Student Answer Is this segment a good t with the company39s brand image and market position A Are there suf cient numbers of consumers in the segment to merit the expense F Do individuals in the segment share common needs Hi Is membership in the market segment recognized by competitors The answer can be found in Section 73 quotThe quotSTPquot Approach Segmentation Targeting and Positioningquot in Principles of Marketing Points Received 1 of 1 Comments
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