Bus600 Group Discussion Board Forum 2
Bus600 Group Discussion Board Forum 2
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Date Created: 11/06/15
Running Head Discussion Board 2 Busi 600 Discussion Board 2 Tiffany Smith Liberty University Dr Charles Williams April 7 2013 BUSI 600 1 Ch 6 7 You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks You and the division chief have just come from the CEO s office where you were informed that the guest complaints related to housekeeping and employee attitude are increasing Your onsite managers have mentioned some tension among workers but have not considered it unusual The CEO and your division chief instruct you to investigate Suggest at least three different types of research that might be appropriate to the situation My first suggestion would be participant observation this way we can see exactly What the guests are experiencing as they are experiencing it Second could be experience surveys This would allow us to survey guest and employees to find out what they likeddisliked and suggest any ideas to better serve them Third could be focus groups This would allow to get provoke more thoughts and genuine feelings from guestsemployees because the group would be lead by a trained moderator Another suggestion would be a correlational study to determine of the tension among coworkers is the leading cause for guest complaints about employee attitudes 2 Ch 6 10 Use the eight design descriptors in Exhibit 63 to profile the research described in the Chapter Snapshots Cheskin Knows Teens 1 Degree to which question can be crystallized Exploratory the structure of the observation is loose BUSI 600 2 Method of data collection Monitoring Cheskin observed teens at hangout spots and asked them to photograph their day to day life Communication Cheskin interviews friends together and other experts 3 Power to produce effects in the variables EX post facto design Cheskin did not have control over the teens they only reported what happenedis happening 4 Purpose of the study Reporting gives a deeper understanding of teens and predicts trends through the teen population 5 Time Dimension Longitiduinal This became an annual study of teen culure behavior 6 Topical Scope Case study emphasis on detail 7 Research Environment Field This study occurred in the teens actual environment 8 Participants perception of research Actual routine the teens followed their daily routines although it is possible that they may have modified some of their behavior when asked to photograph themselves Smith Barney s Benchmark Job Environment Research 1 Formal This study involved precise procedures 2 Communication Catalyst held focus groups mail surveys and indepth surveys 3 EX post facto Catalyst had no control over variables they are just reporting what happened 4 CausalexplanatoryCatalyst is seeking to find out if the underlying perceptions contributed to the illegal behavior BUSI 600 5 Cross sectional This study was carried out only once 6 Case study Catalyst places a lot of emphasis on detail 7 Laboratory Beacause the events have already taken place Catalyst had to set up a location to conduct interviews focus groups 8 Participants may have some deviations because they are shy about answering questions about such a touchy topic The Ohio Lottery Inititates a Two Stage Study 1 Exploratory 2 Communication Qualitative methodology like MET IDI and online surveys are used 3 EX post facto Nothing in the study is being changed only observed 4 Descriptive This study is attempting to describe What makes people want to play the lottery and attempts to take a deeper look into the lottery itself 5 Cross sectional This study has only taken place once 6 Case study in depth methods such as breadth and depth Statistical study the online survey used to verify the lessons from the MET analysis 7 Laboratory the first phase of the study Field Conditions the online survey Which could have been taking from participants own home 8 Some participants could possibly be ashamed of how much they play the lottery so there could be some researcher induced deviation 3 Ch 7 5 Assume you are a manufacturer of small kitchen electrics like Hamilton BUSI 600 BeachProctor Silex and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the US market What qualitative research would you recommend and why Interviews and focus groups Use projective techniques like wordpicture association sensory sorts and imagination exercises to evoke peoples true feelings about the new kitchen appliances 4 Ch7 8 Use Exhibit 7 7 to develop the recruitment screener for the research you described in your answer to question 5 Heading Kitchen Electrics Survey 4413 Tiffany Smith Screening Requirement In order to be extended an offer to participate in this survey the participant must be a man or woman between the ages of 2155 with a general knowledge of household appliances Only one person per household Identity Information John Doe 111 Main St New York NY 00010 5551112222 J ohndoe emailcom Introduction The purpose of this survey is to determine how successful our new line of kitchen appliances will be Security Questions 0 Have you or any immediate family members ever worked for any Hamilton Beach or Proctor Silex Demographic Questions 0 What is your age 0 What is you gender 0 What is your race 0 Are you currently employed 0 If so who is your employer 0 What is your income BUSI 600 0 Are you married divorced or single 0 Do you have any children 0 If so how many Product UsagePurchase Questions 0 When purchasing appliances what brand do you prefer 0 How often do you purchase new kitchen appliances 0 What was the last kitchen appliance purchase you made 0 Please circle any of the following appliances you own Microwave Toaster Toaster oven Blender Coffee maker Hand mixer Lifestyle Questions 0 What are your hobbies 0 What are some things you do on a daily basis 0 How often do you cook or prepare meals in your kitchen AttitudinalKnowledge Questions 0 What do you believe makes a household run smoothly 0 Why do you like the hobbies stated above ArticulationCreative Questions 0 How would you handle a disgruntled neighbor coworker 0 What could you do with a brick Offer Termination Based on your answers we do not find you as a fit for this survey Thank you for your participation 5 Ch 8 9 Develop the investigative questions that should have guided Sara s observation study of HomeExtravaganza 1 Do devices exist for accurate reporting BUSI 600 2 Is the natural setting imperative 3 Do we need to avoid messge filtering 4 Is only behavior data needed 6 Ch8 10 Using Exhibit 83 identify the type of study described in each of the Snapshots featured in this chapter People Meters go Personal Indirect The recording is all done electronically New Mexico s Longitudinal Observation Study of Seatbelt Use Direct Observers are at each site physically recording drivers Wal Mart boosts RFID Technology for 0bservation Physical Condition RFID will track inventory conditions and tell whether certain store shelves and displays are effective Physical process RFID will track product through its lifecycle Indirect observation Signals could broadcast from consumer homes 7 Ch10 5 In the following situations decide whether you would use a personal interview telephone survey or selfadministered questionnaire Give your reasons a A survey of the residents of a new subdivision on why they happened to select that area in which to live You also wish to secure some information about what they like and do not like about life in the subdivision BUSI 600 Self administered by mail this would be the easiest way to reach the entire subdivision since some may not have a phone line connected and it would be a reasonable cost to mail survey to just one subdivision b A poll of students at Metro University on their preferences among three candidates who are running for president of the student government Self administered survey by email this would be the most effective way to reach students since they have different class schedules work schedules etc c A survey of 58 wholesale grocery companies scattered over the eastern United States on their personnel management policies for warehouse personnel Self administered survey Computer assisted self interview to be more specific because this would be the most cost and time effective way to collect information since the locations are scattered across part of the US 1 A study of nancial officers of the Fortune 500 corporations to learn their predictions for the economic outlook in their industries in the next year In person more in depth information can be collected any unclear answers can be further explained e A study of applicant requirements job tasks and performance expectations as part of a BUSI 600 job analysis of student workstudy jobs on a college campus of 2000 students where 1500 are involved in the workstudy program In person because some detailed information is being sought an in person interview would be better to collect and clarify all answers 8 Ch9 7 Describe how you would operationalize variables for experimental testing in the following research question What are the performance differences between 10 microcomputers connected in a localarea network LAN and one minicomputer with 10 terminals IV LAN DV performance of 10 microcomputers IV 10 terminals DV one minicomputer
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