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Key Terms for Exam 2

by: Kymesha White

Key Terms for Exam 2 MKTG 3323

Marketplace > Oklahoma State University > MKTG 3323 > Key Terms for Exam 2
Kymesha White
OK State

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Key words/term for exam 2
Consumer & Market Behavior
Ms. Lee
Study Guide
50 ?




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This 3 page Study Guide was uploaded by Kymesha White on Sunday March 27, 2016. The Study Guide belongs to MKTG 3323 at Oklahoma State University taught by Ms. Lee in Winter 2016. Since its upload, it has received 19 views.


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Date Created: 03/27/16
10/19/15   Key  Terms  for   Exam  2   Chapter  8,9,  11,  12   Symbolism  &  Consumerism   Chapters 8-9 •  General  sources  of  influence   •  Types  of  social  influence:  informational/value-­‐expressive/normative   •  Reference  group  types:  primary  vs.  secondary,  identity/aspirational/dissociative   •  Conformity   •  Characteristics  of  a  group   •  Word-­‐of-­‐mouth   •  Factors  explaining  why  people  engage  in  WOM  communication   •  Stimulating  word-­‐of-­‐mouth   •  Opinion  leaders/market  maven   •  Functions  of  consumer  cultures   •  Cultural  norms   •  Cultural  sanctions   •  Dimensions  of  cultural  values   •  Glocalization   •  Learning  native  vs.  non-­‐native  cultures:  enculturation  vs.  acculturation   •  Two  ways  to  learn  culture:  modeling  vs.  shaping   •  Country  of  origin  effects   1   10/19/15   Symbolism & Consumerism •  You  are  what  you  consume:  social  identity  and  personality   inference   •  Culturally  constituted  product  meaning   •  Special  possessions   •  Negative  effects  of  marketing  on  consumers   •  The  effect  of  advertising  on  self-­‐image/self-­‐esteem   •  Under-­‐representation  or  mis-­‐representation  of  consumer   segments  in  advertising   •  Marketing  invades  consumers’  privacy   •  Consumer  ethics   •  Green  marketing   •  Greenwashing   Chapter 11 •  Situational  factors   •  Time  influence:  time  pressure,  time  of  year,  time  of  day   •  Heuristics  and  biases   •  Time  distance  and  construal  level  theory   •  Types  of  shoppinga:c  quisitional/epistemic/experiential/ impulsive   •  Self-­‐regulation   •  Atmosphere:  fit  and  congruity   •  Atmospherics   •  Elements  that  contribute  to  an  atmosphere:  odors,  music,   color,  merchandising,  crowding   •  Context  effects:  attraction  effect  and  compromise  effect   2   10/19/15   Chapter 12 •  Five  activities  of  decision  making   •  Need  recognition   •  How  do  marketers  influence  need  recognition   •  Pre-­‐purchase  vs.  ongoing  search   •  Internal  vs.  external  search   •  Factors  that  influences  the  amount  of  search   •  Decision-­‐making  perspectives:  rational/experiential/ behavioral  influence   •  Decision-­‐making  approaches:  habitual  vs.  extended   decision  making   3  


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