Guest Speakers EXAM 2
Guest Speakers EXAM 2 SPH-C 213
Popular in INTRO TO SPORT COMMUNICATION
Popular in Public Health
This 13 page Study Guide was uploaded by Danielle Gleason on Friday November 6, 2015. The Study Guide belongs to SPH-C 213 at Indiana University taught by Pedersen P in Summer 2015. Since its upload, it has received 217 views. For similar materials see INTRO TO SPORT COMMUNICATION in Public Health at Indiana University.
Reviews for Guest Speakers EXAM 2
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 11/06/15
College Athletics Communications Sarah Braslow INFO University of Alabama 0 BA in Communications with a focus in PR 0 Football Recruiting 0 Professor Lars Anderson gt Senior editor Sports Illustrated Northern Texas PGA 0 Media Intern gt graphic design 0 Met Jordan Spieth gt junior golfer Indiana University 0 Sports ManagementAdmin Masters Students 0 Athletic Department Media Relations SPORTS ALLEGIANCES University of Alabama Crimson Tide New Orleans Saints Any and Everything Involving the Mannings Memphis Grizzlies Texas Rangers QUICK FACTS 2700 Sports Communications in college athletics Sports Info Media Relations Athletic Communications HISTORY OF PROFESSION Early 1900s Students ran athletic programs First ever sports publicity director ARCH WARD Major Progress gt establish College Sports Information Directors of America SPORT COMMUNICATIONS RESPONSIBILITIES Generating positive publicity of the program Providing services to the media Working with coaches and athletes Producing legacy media gt media guides game programs BENEFITS Positive relationship with the community Favorable publicity Positive relationships with student athletesparentsmass media Positive relationship with university faculty staff CHALLENGES Lack of respect for college athletic communicators Inability to maximize professional contributions to their organizations CHANGES IN THE FIELD Evolution of the eld 0 CoSIDA rebranding itself as strategic communicators for college athletics Social Media 0 New media practices amp valuable tool for 2 way communication Brain Mancuso EDUCATION Indiana State University 0 Major Social Science Minor Economics University of Delaware Indiana University WORK EXPERIENCE Social Studies Teacher gt Terre Haute South Assistant Athletic Director at Terre Haute South CERTIFICATIONS Certi ed Athletic Administrator through NIAAA MIC Conference Information Director amp President IN THE BEGINNING TEACHING Sports eld since 2nd grade Big reader but not athlete Taught economics and participate in research project ATHLETIC DIRECTOR 20 SPORTS gt 6001800 students in school sports Have to keep everyone HAPPY OVERALL GOALS Safe environment promote educational based athletics Ensure that we are fair and consistent to all of our student athletes Provide a first class eXperience for all of our student athletes INTERACTING WITH MEDIA Keep good relationship with media gt 2 TV stations and newspaper Be approachable I get calls all hours Cannot share some things HIPA a discipline of studentathletes other items 21st CENTURY CHALLENGES FOR ATHLETICS Financial amp Pay for play Find competent coaches dealing with parents finding competent officials transportation TITLE IX COMPLAINTS Greater equality gt uniforms facilities locker rooms scheduling paid coaches Jonathan Benedek Major Sport communicationprint 0 Volunteer internships and networking gt teach What you want Intemship gt minor league baseball gt Gary IN eXperience Volunteer Internship Indiana Pacers gt promote 0 Indiana Colts gt guest relations 0 Masters gt Athletic Administration 0 IU athletics unpaid intem gt audition gt HIRED I Positive attitude and strong work ethics I Attendance get people to go and fan experience I Sales goals social media advertising game production Allocation of budget footballbasketballbaseballvolleyball Main marketing for men s soccer 0 Football press box media boardsponsorships 0 biggest challenge gt time management prioritize I Understand root of problem gt nd solution Collegiate level gt big 10 gt get involved David Lovell Branding and Fan Engagement gt NCAA 0 Sell unique emotional eXperience Mark Cuban 0 2009 gt NCAA Associate Director 0 20042009 Associate Athletic Director Marketing I Promotions and Licensing University of Miami 0 19982004 Ass Director Marketing at IU Branding 0 Position championships 0 Communicating NCAA Parent and Brand messaging o Enhancing brand of Corporate Partners Fan Engagement 0 Development of Fan activations 0 Driving attendance to fan events Branding gt signage artwork game program covers hotel keys Events gt Further events nal 4 concert fan fest autographs banquets Project Objectives gt 500K for renovated system 0 develop a uni ed and perpetual championships TQ Successful logos are event name NCAA logo date and imagery Negative Feedback no feet and females pony tail 0 Solution gt gender neutral and pose several sports 0 Inclusive Icon represent sports played by both share rule book Logos cohesive gt Regular season Horizontal amp Championship Vertical ADVICE Budgeting is key gt saving and managing o Designproactive I Generate revenue gtgtSalesselling Kevin Babusiak BACKGROUND Indiana University Alum 2002 of Sports Management 0 Graduated following 2001 No Jobs gt Internships and networking Northern Texas PGA Golf Channel in Orlando FL 3 years Best Job gt 230 days of travelling 0 travel advertise promote recap and host kids golf tournament OnSport North Carolina gt Work with Nationwide Insurance Portfolio 0 Bought by Wasserman ProHockey gt Columbus Blue Jackets 0 Work with Richard Petty gt Help start non profit foundation Ohio State University Graduate Program gt primarily to broaden networking Married with 3 Kids working at Octagon in Chicago OCTAGON Kevin Babusiak Personal Job 0 Group director gt oversee accounts Allstate especially 0 Work with clients marketing group teams and brands 0 Sugar bowl gt New Orleans fanfest concerts tickets sales I Fan Engagement is key Octagon 0 Allstate gt Activation Physical brand sponsorship o IMG focuses in on negotiation 0 Taylor public relations and communication gt bump to media O I Positive imaging and press for brand Beach soccer in Spain FIFA gt Negotiation to bring to Chicago Octagon Connecting Brands to Fans through passion O 0 Connect consumer passion with entertainment and sports gt bring brand to life Over 800 employees 6 Continents and 22 Countries I Manage 36 events all over the world DAILY 83 Colleges manage trons nets media rights Manage over 800 athletes and celebrities I Joe Madden Michael Phelps Stephen Curry I Stephen Curry Supervise and negotiate with Under Armour Maxx E Rappa From New Jersey GiantsColts Fan Indiana University20 10 O 0 Sports Communication gt Major JoumalismDigital Sales Connection with NFL lms I Photo and Footage gt research pro athletes Accomplishments O O O 0 Interviews in New York gt Corporate of ce NYC Assistant about commercials scheduling I Promote Put plan together for sponsor spots NFLcom gt 2 account reps gt manage and spend money Looking to eXpand into Chicago NY and LA of ces I NFL 4850 most watched shows I NFL can t be sponsored by alcoholic companies First Worldwide streaming gameYahoo Daily Fantasyadvertising very common Job gt receives bonuses and pensions O Evaluated by 2 Account representatives gt monitored by executives I Work with research team disperse information Media gt buying agencies publishing sales marketing nances legal buyers I No news is bad news gt Publicity Twitter gt rough time can t break 300M users I New CEO shiftingchange Snapchat gt Business development Google gt change alphabet and continue to ourish Yahoo gt won bid for international game gt Hosted in England I October 23rd Bills vs Jaguars Norway Sport and Media Elsa Kristiansen Norwegian School of Sport Sciences 0 Elite Sport Management Norwegian School Norway 0 O 0 Cross Country National Sport Every kid must play soccer FIFA ranking list October 2015 I Women 10 Men 34 US 29 and Denmark 28 Winter Olympic History 329 medals 118 Gold I National SKi Venue Holmenkollen Sport for Children gt Considered healthy lifestyle I Specialization is considered negative at young Age I Protecting rules up to age 12 I Youth Olympic Games February 2016 Norwegian Olympic and Paralympic Committee 0 O O NIF 2M memberships 54 National Sport Federations 11800 Sport Clubs 19 District Sport Associations NIf use 13 of Budgets to support youth sports Law of J antenot bettermore special than anyone 0 Hinderance of Norwegian Sports Norwegian Medial state Channel 0 2014 First Olympics with commercials Invisible Sports Youth female few participants Media stressor type of stressors that originate from interaction with journalists and eXposure to media 0 Research started with Norwegian swimmer at age 16 0 Minor research in female wrestling I 8 Elite wrestlers I media portrays gt lack coverage and emphasis weird aspects 0 Goalkeepersspecialist position gt obvious when mistakes media I Special media and criticism I Enke soccer playertragic suicide death I Media pressure psych issues daughter s death Coping with Media 0 Social Support 0 Avoidance Strategies 0 Problem focused strategies Martin Odegaard Real Madrid Soccer Player 0 Norwegian Media need hero cling to Zuccarello Short hockey playerformer student Tricia Whitaker Sports Anchor amp Reporter gt CBS4 amp FOX59 for Indianapolis 0 Colts Butler Pacers IU FootballBasketball and High School Sports Job Description time consuming make sacrifices limited free time 0 Write all own scripts gt memorizeteleporters 0 Best part Getting to know players and coaches Job Side Notes O O 0 Travel for Colts this year Pittsburgh Atlanta and Miami Writing very Important clear concise and informational Camera Skills gt developed from theatre and singing Major Communications gt Graduate 2012 O O O IUSportCOM gt IU basketball and football Gayland ClaveoProfessor gt network and helped out Intemships gt web reporter for pacers amp NBC Intern Work For Green Bay PackersBrewers 2 years 0 Packers Interview Eddie LacyRunning Back gt favorite interview Side Notes 0 0 Career Goal work for a network ESPN NBA Role Model in reporting Sage Steele amp Samantha Ponder Dream Interview Peyton Manning Most Nervous Interview Jeff GordonNascar Worst Clay Matthews not nicest dif cult to work with Fred Glass Indiana University gt Vice President Director of Athletics 0 0 Graduate 1981 Practiced Law gt offered job 5th Athletic Director in 8 years I Weebee someone who is gonna be there before and after you leave PrioritiesCoaches evaluated on this 0 O O O 0 Play by the Rules Student Athletes well in mind body soul Well in academics Excellent at athletics Integrated in University gt Be part of something bigger Timeline lined up with priorities 0 meet with compliance staffathlete welfare every week 0 Student Athlete Bill of Rights lst in country 0 Quality of coaching is super important I Get athletes better and coaches that care I Herman B Wells gt Highest priority 0 Meet with footballbasketballvolleyball coaches every week 0 Maintain high quality facilities 0 Take door down accessibility gt open communication 0 Extension of public service gt build consensus big ideas and transparency Engagement 0 Rejuvenate student athletic board consult with student leadershiporg Pressure fans alumni donors sponsors gt take constructive criticism 0 2nd to lowest underfunded for sports 0 Challenge lack of nancial resources Football Challenges 0 Lack of investments in facilities faculty salary and lack continuity Tennis Coach fired gt pressuring hurt athletes to play and lied about it Josh Rawitch Personal 0 Grew up in LA gt Dodgers Fan amp Played baseball Indiana University 0 Major Sports Management amp Marketing I Minor Business 0 Internship Freshman year Dodgers Intem4 years I Resume Mentioned that he played high school baseball in Dodgers stadium was a dream come true I Derek Hall gt Head PR department gt moved him up job ladder 0 Other Internships Copy Messenger for LA times local newsletter I Suggested Taking Spanish for baseball LA DODGERS marketingcommunication 15 years 0 Advertising events and marketing 5 years 0 Vice President of Communications ARIZONA DIAMONDBACKS 201 lpresent 0 Teaches Sport Communication at Arizona State University 0 Vice President of Communications I oversees player media relations I Corporate Relations fan experience activities etc I Churro dog global via twitter developed by Diamondbacks I Publications Gameday magazine I Photographer documenting experience game I Social Media managing all platforms 0 Assisted in official Web site wwwMLBcom Side Notes 0 Challenges difficult to manage work life 162 games I Balancing player vs company wantsneeds I Trying to stay fresh and up to date on new ideastrends 0 Offseason gt more regular hours gt plan following year I Marketing campaign launch party and charity golf 0 Sports writing gt more creative type writing writing is key 0 Favorite Part gt making someone s day I signed ball autographs charity I Old war vet got to sit at home plate I resign a Dodgers player and brought fire truck to Dominican Republic 0 Brand Loyalty I DBacks give back Jersey Back gt gives little league kids jerseys and hope to build brand through younger generation I Treating season ticket holders like royalty Natalie Fiorenza Personal o Grew up in Greenwood 0 Indiana University I Graduate 2010 I Major Kinesiology with Physical Education I Graduate 2012 gt Sport Management amp Secondary in Health I Assistant Athletic Director amp Soccer Player amp Delta Gamma I Indiana University IAssociation gt won spotlight award 0 J obIntem at Hickory Stick Shelbyville High School 3 years 0 Sport communication 0 Organizational I Intemal coaches student athletes training staff administration custodial staff and maintenance I Extemal coaches officials parents 0 Informational I Social Media twitter Insta Facebook I Media newspaper and radio I Parent Communication group meetings individual meetings Great Midwest NCAA Division 2 7 months 0 Live in the balance gt MAKE IT YOURS I small faith based colleges more private GMAC Conference Office 0 Run Supervise Conference championships 0 Oversee compliance interpretations eligibility 0 CreateManage content for conference 0 Oversee medical hardships waivers 0 Guidance for all member institutions 0 Monitor all conference video sharing 0 Oversee all NLI s athletes signing for money D2 vs D3 0 D3 no scholarships 0 threshold for attendance 0 of sports sponsored D2 7 D3 5
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'