RES 351 Week 4 – Learning Team Reflection
RES 351 Week 4 – Learning Team Reflection
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Date Created: 11/07/15
Week 4 Re ection Summary 1 Learning Team Re ection Collaborate With your Learning Team to discuss the Week 4 objectives Discuss how you can apply them to a business settingsituation Week 4 Re ection Summary RES351 May 18 2014 Week 4 Re ection Summary 2 Week 4 Re ection Summary Week 4 was an enlightening week in the areas of business research methods particularly dealing with developing data collection instruments and differentiating between sampling methods and their use in business research Gathering information and questioning that information gives us all the ability to make a betterinformed decision for our organizations To extract assess monitor and record data and information the use of data collection instruments is needed This process is necessary to ensure that all the needed information is accurately gathered to make factbased changes to present procedures Data collection instruments such as rating ranking sorting and categorization are selected and designed to measure data appropriate for research based on attitude or behavior and shape future dispositions These data collection instruments also measure the reliability validity and practicality of the scales Various factors need consideration research objectives data properties response types numbers of dimensions forced or unforced choices balanced or unbalanced rater errors and a number of scale points Cooper amp Schindler 2011 Business research requires the use of several different sampling methods Some sampling methods available are simple random sampling systematic sampling stratified sampling and cluster sampling These are the main types of probability sampling These techniques can be of use to gather information about the way different variables affect large or small populations of individuals Sampling can be very useful for us in our business lives It allows the gathering of information quickly conveniently and at times economical The basis of sampling relies on two primary premises that there is enough similarity among the elements and that the elements of a Week 4 Re ection Summary 3 sample underestimate and overestimate the population value It is also good to conduct sampling by gathering samples in use currently and being able to use that information later Simple random sampling is crucial to avoid biased or inaccurate results When there is a known and equal chance of selection Systematic sampling is used by sampling every specified number of samples in the list The major advantage is that it is very simple and exible Stratified sampling involves every segment of the sample This sampling increases a sample39s statistical efficiency provides adequate data and enables different research methods Cluster sampling is the grouping of similar elements When there is a need for more economic efficiency and there is a frequent unavailability of practical sampling frames cluster sampling comes into play Nonprobability sampling is a process that is Widely used by many companies because of its low cost and it has some compelling practical advantages In summary there are many ways to gather information When conducting business research for any organizational need Finding the right suited method for the situation may be the hardest part of the conducted research Week 4 Re ection Summary 4 References Cooper D amp Schindler P 2011 Business research methods 11th ed New York NY McGrawHillIrwin
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