Assignment 8.2 Project Strategic Business Analysis
Assignment 8.2 Project Strategic Business Analysis PRG211
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Running head: POULTRY FARM PROJECT 1 Poultry Farm Project Linda Pham BC580 Strategic Management Jones International University June 21, 2015 1 2 1. ABSTRACT Kenchic International Company is an international formed in the 2012. The company is focused towards transforming the world to a better place through conducting a fare business globally that will promote the social, economic, political and environmental factors that affects human lives daily. The company’s main objective is to transform the lives of the communities through supporting farmers and business men in their businesses. The company plays a big role toward improving the economy of the states through empowering business men and capacity building The organization mission vision and goal; 1.1 Mission statement “To be a leading center for towards economic growth” 1.2 Vision statement “To enhance sustainable development through empowerment and capacity building” 1.3 Objectives and Goals o To promote sustainable development o To eradicate poverty o To promote quality education o To promote health o To protect the environment o Promote the economy 2. BUSINESS STRATEGY The company invests a lot of capital towards supporting various business men especially the vulnerable communities. The main aim of the project will be to establish and improve the welfare of women and families across the world through commercial income generating enterprises. The project has been in existence for 5years actively participating in poultry farming as a source of income. The main vision of the project is to develop a selfsufficient group and maximizing profits to ensure great value of returns in terms of shares but is hampered with some challenges. 2.1 Project Statement: 3 With the resent global burst in population and a worldwide demand for food, individuals now begin to realize the potential of providing the most important human basic needs with the increased awareness on health implication of red meat; there’s an increased demand for white meat that makes poultry farming a viable business. The demand is far more than the already existing production. The project is intended to be established in an area with the most vulnerable temperature for agricultural products. In addition many supermarkets are also selling eggs and poultry meat. Poultry farming is therefore one of the most promising enterprises in world beside livestock farming and this is because they require little space and relatively small initial capital per unit head compared to other livestock enterprises. There is easy availability of dayold chicks as well as feeds around the market sector, if anything Project objectives: o Improve the economic condition of the members as well as other sectors of society as a whole. o Train the women in income generative activities in order to generate enough money to support their families. o To set up a women demonstration center where women will meet to train and seek information. o Train women farmers to acquire more efficient management skills in agricultural production, harvesting, storage, processing and marketing. o Help women farmers to objectively focus on the needs of the family and the demands of the market and promote high value marketoriented crops and animals. o Providing improved varieties of planting materials and breeds of animals that are quick maturing and high yielding under average systems of management. o Community mobilization and sensitization of the people to actively participate in the various project components. In particular to encourage women farmers to voluntarily form small farmer groups/associations and societies based on their interest they themselves have in each enterprise. o Ensure maximum returns in terms of profits on the invested funds to provide generous dividends in share capitals for every member financial contribution. 4 2.2 Project implementation: This project is targeted to commence from June 2015 depending on its response and success; The Company plans to continue it further if the need so arises and it’s designed to follow the phases mentioned below for its implementation. First Phase – Preparation (First Quarter) 1. Recruiting workers. o Manager (part time) 1 o Secretary/Cashier (part time) 1 o Poultry Caretaker 1 o Store keeper 1 o Salesman 5 o Security gourd 2 2. Preparation for the tools, equipment, and necessary documents. 3. Construction of fences and poultry facilities 4. Giving of orientation or training, including the methods and strategies in the operation of the project. Second Phase – Implementation Proper (Second and Third Quarter) 1. Purchase of the layers and care for their growth. 2. Distribution/Marketing of the chickens Third Phase – Terminal Period (Fourth Quarter) 1. Assessment and Evaluation of the project 2. Continuity and expansion of the project 3. Preparation of documentary report to be sent to the donor agency 5 2.3 Project monitoring: For any enterprise to succeed, proper and efficient management is essential in order to realize good returns on investment. Poultry is a laborintensive enterprise. For maximum production, efficient labor is required on daily basis. Therefore close supervision is necessary. Feeding, watering, cleaning and sanitation, observation of diseases and disorders, collection of products for market and arranging an efficient system of sales must be well coordinated by a qualified manager. Monitoring of the project will be done by all the stakeholders in order to achieve maximum production. 2.3.1 Monitory measures Project Board (VWG) – During the transition period, the Board of Directors shall first compose the Project Board in order to: 1. Direct the full implementation of the project; 2. Approve or disapprove large financial transactions involving the project; 3. Possess the documents in the entry and exit of financial matters of the Project. 4. Arranges quarterly meetings with the personnel who manage the project and the top Management will makes sure of the proper implementation of the project. 5. Temporarily directing the production and distribution/sale in the absence of a production officer and marketing officer. 6. Arranges the monthly meeting of the workers to discuss the progress and the challenges facing the project. Secretary/Cashier Responsible for the clerical aspects of the project and record keeping 1. Assist the Manager in the daytoday activities. 2. Hold the documents of the meetings, properties, and financial transactions of the project. Poultry Caretaker 1. Responsible for the purchase of broilers, feed, growth, and Production of the chickens. 2. Responsible for the care and safety of the chickens, including the poultry structures and facilities. 6 3. Assumes other duties and responsibilities that may be entrusted by the Manage Store keeper: Inventory and stock management. Accounts Clerk: Keeping farm records and accounts. Salesman: Carry out business transactions on and off the farm. Security Guard: Ensure security and safety on the farm. This measure will therefore create a picture of security and ease in running of activities around the farm since there will be planned division of labor ensuring progress for all parties involved. 2.3.2 Project budget: Poultry House The estimate measurement required for each bird when constructing a poultry house is 2x2 feet; hence total space required is 40,000square feet. Each poultry room should measure 40x50 feet and should hold a maximum of 500 birds. The project needs five blocks each with 4 rooms giving a total number of 20 rooms. The distance between each poultry block is at least 40 feet. The design of the broader block should measure 67x150 feet and each block should have 2rooms of 5,000 square feet each. There will be a central store measuring 10x40 feet with 2 rooms. The first room will accommodate feeds the second one will be partitioned to house store for eggs, drugs and office for the Manager and other staff. Labor line will be made of four rooms, 2rooms for the Manager, one room for the storekeeper and one room for general purpose. The perimeter fence will measure one acre and will be made of treated poles and barbed wire. The project will construct an underground tank to collect and keep water from the poultry houses as well as an inbuilt incubator to help in the hatchery. Item Quantity Unit name Amount Purchase of day old 7 chicks 8000chicks $ 100 $800,000 Sub total $800,000 Feeding 160 days 5kg x 8000 = $50 $2,000,000 $40,000 subtotal $2000,000 60180 days 50 birds consume 3kg per day, 8000 birds consumes 3 x 8000/100 = 240kg for 120 days = 240 x $ 50 $1,440,000 120 = 28,800kg subtotal $ 1,440,000 Laying period Assuming 5% mortality then we 540 days shall remain with 8000 –(5/100 x 8000) = 7600 birds Each 50 birds consumes 8kg therefore 7600 birds will consume 8/50 x 7600 = 1216 $ 200 $ 243,200 kg of feeds per day. subtotal $ 243,200 o Drugs 1 sachet for 50 birds $2000 $320,000 o Chick formula so 8000/50 = 160 o Dewormer $3000 $480,000 Sachets 8000/50 = 160 per month. o Ant protozoa 8 $2500 $400,000 160 bottles subtotal $1,200,000 Vaccination o Newcastle 8 doses x 8000 30 $192,000 o Gumboro 3 doses x 8000 40 $960,000 o Fowl typhoid 2 doses x 8000 70 $112,000 1 dose x 8000 65 $520,000 o Mareek’s subtotal $1,784,000 Grand total $ $7,467,200 Production parameters for the poultry enterprise Assuming 5% mortality rate, then we shall remain with 8000(5/100 x 8000) = 7600 birds. Personnel recruiting budget Personnel Number Qualification Remuneration per month Manager 1 Masters in animal $80,000 husbandry Store keeper 1 Masters in store $25,000 management Accounts clerk 1 PhD and CPA (k) in $30,000 accounts Salesman 10 Diploma in marketing 20,000 each. Poultry caretaker 1 An experience poultry 15,000 attendant Security guard 1 Senior six $ 30,000 Total $ 2,220,000 9 Estimation of eggs production in a period of 18 months with possible profit margin. Months 714 15 18 1920 2124 Total No. of days 240 120 60 120 540 Production rate 65% 90% 75% 75% No. of eggs 142,500 1,800,000 240,000 240,000 2,294,500 Tray of eggs 4,750 60,000 8000 8000 80,750 Cost per tray 290 290 290 290 290 Amount($) 1,377,500 17,400,000 2,320,000 2,320,000 28,057,500 An exemplary depict of a chick ranch 10 11 2.4 Project Evaluation 2.4.1 Evaluating the Project The project will evaluated in a systematic way and the assessment will be done throughout the project for effective and quality production. The evaluation process will determine the achievement of the proposed project objectives (Reid, 2008). The project intends to initiate development through empowering the local communities in the region. The project manager will carry out a wellorganized strategy in evaluation process by ensuring that every stake holder performs his or her duty. The project will be maintained sustainably through ploughing back the profits into the business and expanding the project. The project will have a positive impact to the economy by creating employment to the youths, women and men. The vulnerable communities will be empowered through training and capacity building. Proper evaluation of the project will ensure that the top management responsible for the management of the project will promote the development throughout the project either as a long term or as a short term (Squier, 2011). The input to the project will be minimized while maximizing the output for a maximum production. Evaluation assessment will ensure that there is strategic planning for a long term achievement and the project managers will ensure that there is effective management of the project (Kerzner, 2001). Monitoring of the project will be done on a daily basis by ensuring that all the inputs are in place at the right time. The project manager will ensure that there is daily supervision and proper record keeping for an effective performance (Project Management Institute, 2004). 2.4.2 Evaluating the Business Strategy The business question that most business people ask is whether a business is making a profit or not and the performance of the business. The SWOT analysis of the project will be addressed well. The strength of the project is that there is a high demand of protein food and the products from the business will meet the need. The business will also create employment for many people and it will contribute to the GDP of the state through the tax payment (Heerkens, 2002). The 12 project opportunity is to fulfill the gap in the market. The opportunity of the project will be to fill the gap of the protein demand in the market. The likely threats of the project are the outbreak of poultry diseases that will reduce the production level (Malinovsky, 1960). Poultry diseases will be avoided through vaccination of the chicks and proper sanitation in the poultry house. There is also likely of tight competition from other companies that deals with poultry or any meet product (Maylor, 1996). However, the competition from other food production industry will be challenged through producing high quality product. The objectives of the project are so appropriate and achievable. The stakeholders in the project will ensure that the projects objectives are achieved. There are strict law and policy that will be put in place to guide the respective stakeholder (Andrews, 2003). 1. ANALYSIS OF LEADERSHIP SYSTEM Kenchic International company aims at improving the condition of local farmers and agriculturists and providing them support and help them develop sustainably by promoting quality education and promoting economy henceforth. A leadership analysis of the company and the prominent leader has been conducted against the designed leadership system. This is essential to understand where the leadership of any company is leading its employees to. 3.1 Leadership Analysis Leadership is essential in any company as the employees follow exactly what a leader guides them to do. In this paper the analysis of leadership of Kenchic International has been conducted against the designed leadership system. This is essential to understand the objectives and constraints of the designed leadership methods. 3.2 Analysis and Elucidation The leadership system designed defines a leader as someone who pushes a group to attain specific results. A leader must be willing to shoulder system leadership roles in the belief that in order to change the larger system you have to engage with it in a meaningful way. The 13 company’s leadership also follows a similar approach of a definition of a leader. Here the mission statement is from farm to fork, which requires perfection in quality and this is indirectly influenced by a good leader. In Kenchic International, the employees are given enough support and interaction with their top management to understand the process and how their contribution helps in development of the company. The leadership system designed states that leadership systems are made for the purpose of selecting, appraising, rewarding, and developing employees for leadership roles. In Kenchic International these leadership systems are put into use and action by: o Identify employees with leadership skills and promote them to leadership positions Kenchic International provides opportunities for employees with good leadership skills and promote them to work and function well. o Support executives in their everyday tasks They have an employee development program and also educate them to perform better in daily tasks. In comparison to other poultry farms like Baffoni’s poultry farm in Rhode Island, Kenchic has objectives of leadership and implements them in daily activities which help develop the company as well as employee personal growth. 2. THE BUSINESS MODEL Business model is the core of any organization and it decides the growth path of any organization. So before choosing any business model it should be properly investigated and tested to apply it in long term. Kenchic is also following the business model which is aimed to provide the maximum customer satisfaction with the involvement of the all the customer and all the related parties. Kenchic chicken is aimed to provide the good quality product and with the increased capacity of its supply so that its chicken can be consumed by the maximum number of customer. They understand the people’s need and variety and provide the different variety of chicken and for each segment of market and so people can eat what the company intends to achieve. 14 Kenchic’s business strategy is based on the high quality product because they care about to whom they serve. Kenchic international is aimed to provide very hygienic products because they care about their production plants and to provide the healthy, hygienic nutritional food to all the chicken so that it can be ensured that all the chickens are grown healthily and healthy white meat can be produced and supplied to the customer. The company’s business model is also based on the variety of production and it is producing the meat of different variety so its customer can get the different variety of the meat and customers have some curiosity for the new products. Yes, it seems that the business model followed by the Kenchic International is effective for the organization because it is doing very good business since its inception and improving day by day while also increasing the production capacity and do not compromise with the standard and quality of offered products. 4.1 Analysis of the business models Present time different companies are using the business model as per the need of the organization and its target customer base and sometime same organization use many kind of business model to reach out to maximum number of customer (Huff, Floyd, Sherman, & Terjesen, 2009). Therefore before choosing any business model, the company should properly analyzed to achieve the organizational goal. The following list outlines some of the most commonly used business models. i. Subscription based business model: This type of business model is very good to provide the repetitive kind of service and in which every time user need something different and need to pay every time and not subscribed. For example central repository like Github, Google drive, Antivirus software subscription etc. ii. Razor and blades model: This kind of business model is good for those kinds of organization’s and customer where they are not bounded to use any product or service, and can use any time whenever they want. It is best suited for small price, producing significant income for the company for many years. 15 iii. First Mover: This kind of business model is for those who want to invest in the new area and having no competitor in that area so providing ant product or service as the single vendor is challenging and having lots of opportunities, so with the effective business strategy and model threat and challenges can be converted to the opportunity. iv. Second mover: This business model improves the first mover business model and eliminates the dead end of the first mover business model. In this it is already know about the market risk and opportunity, so by knowing these factors better model can be prepared and sustainable growth and success can be assured. 5. GLOBAL EXPANSION ASSESSMENT I believe that Kenchic should expand it to the international market to explore extensive business because, “Kenchic international is working hard in order to offer very hygienic products as they feed their chicken best quality food so that they are healthy and hygienic and eventually supply finest quality white meat to their customers” (Henricks, 2009). Kenchin international makes a variety of meat products, which is an advantage to enlarge their business in different parts of the world with a variety of products. I would develop the second mover model in order to expand the Kenchic business over the globe because in this model, the other better products replaces and grow its market against the first mover one (Green, 2008). Since, the quality of the product of Kenchic is good and is very hygienic, so it must catch the market very soon and satisfy the needs of the customers with better options. In the second mover model, there is an opportunity to analyze and improve the drawbacks of the first mover model and come with better options to the target customer. 5.1 Model for global expansion Kenchic have a chance to make adaptive product and make the proper strategy to expand the business in different parts of the world. They need to expand the business step by step. By first studying the market and analyzing the competitors they need to know their product, range, variety, packaging, etc. Secondly, there are numerous ways for Kenchic International to enter 16 foreign markets, including exporting, importing, joint business enterprise, permits and offshore production. Thirdly, develop a business plan, which is focused on potential markets, sources and customers. Initial financing strategies, additional cost. After that, it is also important to look into legal, regulatory and licensure requirements. In the next step, Kenchic should look into potential partnership or investment probability. It is also important to seek advices and assistance from the government and other agencies which are endorsing new businesses. 5.2 Organization's business functions, influenced by globalization Globalization will definitely affect the business function of an organization. The effects on human resource management are diversity recruitment, professional development, greater emphasis on training, and management of laws across jurisdictions. The information system will be affected a lot by extensive communication channel development and proper networking all across the globe to channelize the whole business and make a distributed business model. Technologies such as the internet (web), smart phones, social media, and customer relationship management systems greatly affect the overall business in a lot efficient way. Communication helps businesses grow up and flourish, build relationships, fortify the effectiveness of organizations, and allows the people to discover about one another. At the same time, Globalization has escalated the market competition intensely, in turn increasing the importance of effective international marketing. Transport and distribution systems become more capable than ever before, making it straightforward, faster and economical for businesses to get their products to consumers. Finance is more simply available to both consumers and organizations, thanks to the globalization of many financial providers. 6. CODE OF CONDUCT The main reason of the Code of Ethics is to present as a lead to performance for public workers. Every of us should follow the requirements of the Code of Ethics. To assist to guarantee the information into the Code is comprehensible, we have decorated important segments as well as 17 given instances we may come upon while operational at the region. Since it is an abstract, it is not an alternate for analyzing the full text of the Code of Ethics. 6.1 Code of Conduct A code of conduct planned is a central conduct and situation for customer into maintain of everyday choice building. Code is destined simplify a business project, standards as well as principles, connecting them with principles of specialized conduct. As a situation, it can be used to locate appropriate documents, services as well as other resources correlated to ethics inside the organization. It offers visible guidelines for performance. A wellwritten as well as considerate code also provides as an important communication means of transportation that reproduces the convention that business has complete to sustain it’s the common significant ideals, selling with substances its obligation to workers, that standards for responsibility along with their relationship through the district. 6.1.1 Code of Business Conduct and Ethics It covers a large range of business performs and measures. It does not wrap every matter that may happen but it sets absent basic principles to point all workers of Vision Industries Corp. in addition to its secondary’s, if any company. Every our officers, directors along with employees should conduct themselves consequently and seek to keep away from even the emergence of improper performances. The code must also be offered to and pursued by the Company's managers and representatives, counting consultants. Code of Ethics The reason to introduce code of ethics is encourage an ethics culture into their occupation that internal auditing. Internal auditing be a selfsufficient, objective declaration and seeing activity which designed to append importance and get better an organization maneuvers. It assists an organization complete its objectives by transporting a systematic, disciplined advance to evaluate as well as improve the efficiency of risk managing, control, and authority processes. A code of ethics is essential and suitable for the occupation of internal auditing, established as it is 18 scheduled the trust placed into its objective assurance regarding governance, risk management, along with control. 6.1.2 Applicability and Enforcement This Code of Ethics relates to both entities as well as individuals that complete internal audit services. During sustain of associates as well as receivers of or else candidates for professional educations, disregard of the code of ethics reasons be evaluated as fine as directed according to association regulations in addition to organizational information. The information that compelling conduct is stated into the Rules of Conduct does not check it starting being undesirable otherwise discreditable, as well as therefore, the correlated, certification possessor, or applicant preserve be real to answerable for corrective achievement. Principles Internal auditors are predictable to apply along with maintain the following principles: i. Integrity: The reliability of internal auditors establishes faith and thus provides the basis for confidence on their conclusion. ii. Objectivity: Internal auditors display the utmost level of specialized objectivity into gathering, assessing, and communicating information regarding the doings or process being inspected. Internal auditors construct a balanced appraisal of every the relevant conditions and are not excessively influenced by their possess interests or by others into forming judgments. iii. Confidentiality: Internal auditor’s deference the value along with ownership of information they obtain and do not release information lacking appropriate authority except there is a lawful or professional responsibility to do so. iv. Competency: Internal auditors relate the knowledge, skills, as well as experience needed into the presentation of internal auditors’ services. Rules of Internal auditors i. Integrity: It perform to exertion by means of honesty, attentiveness, as well as accountability; it examine the regulation as well as create disclosures predictable the law along with profession, it will not consciously be party to every illegal activity, else engages into act which are disreputable for the occupation of internal auditing otherwise 19 to the business. It shall reverence and contribute to the justifiable and ethical intentions of the associations. ii. Objectivity: It will not participate into any activity or connection that may prejudice or be supposed to impair their impartial assessment. This contribution includes those behaviors or relations that may be into conflict with the welfares of the organization. It shall not believe anything that could impair or be supposed to damage their professional conclusion. It shall release all material facts recognized to them to facilitate, if not released, may distort the converging of activities below review. iii. Confidentiality: It will be prudent into the utilized and fortification of information obtained into the route of their obligations, it shall not make use of information for some personal increase or in any method that would be opposing to the ruling or detrimental to the rightful as well as ethical purposes of the business. iv. Competency: It will engage only into those services used, for which they contain the necessary information, skills, and knowledge, it shall execute internal audit services into accordance through the international standards for the professional practice of internal auditing. It shall recurrently improve their adeptness along with the efficiency and excellence of their services. 6.1.3 Steps for Preparing a New Code Steps for illustration aware a code of ethics is dangerous into maximizing the authority of business behavior for every level along with into every function. i. Confirm endorsement: Corporate standards and ethics substances of authority. The board decide to the appreciate business case for far above the ground ethical standards and consideration to reliability risk, and distinguish mistake role into assuring that the organization lives up to its values. ii. Find a champion: its good quality practices to place up a board rank otherwise to allocate responsibility to an offering committee such like audit or risk. This will rather be managed by a nonmanagerial director who wills defender the organization’s assurance to ethical values. 20 iii. Understand the purpose: The misunderstanding commission must explain the objectives as well as capacity of the ethics programmer along with guarantee that this supports with the business purpose as well as policies. iv. Find out bothers people: Simply supporting an external typical or doubling a code from different organization selfcontrol not be sufficient. v. Be familiar to external standards and good practice: It away how additional business which over sector comes near morals moreover business dependability and important and effective into terms to sustaining staff and pressuring working practices along with cultures. vi. Try it out first: A plan code wants piloting as healthy as checking that the contented which provides the regulation needed, employment out what vocabulary and style workings greatest for the code; possibly with an illustration of employees haggard from all levels and dissimilar locations. vii. Monitoring also assurance: Believe within move forward how achievement of the code determination is monitored. viii. Review: In the direction of guarantee a fresh issues that sheltered and that the code’s application that preserved, plan and procedure of review to facilitate selfcontrol takes account of altering business environments, policy, stakeholder apprehension and social opportunities, new principles, as well as strengths and weakness into ethical performance. ix. Beyond the Code: In the beyond the codes which believe what complementary materials would maintain workers do the accurate thing. 7. GROWTH MATRIX 21 Kenchic International is a firm that aims to become a global brand name through provision of quality and hygienic products. The farm has a clearly defined mission and vision statements; however, in efforts to achieve these objectives, the management has to make use of the Ansoff growth matrix. Ansoff growth matrix focuses on four key features. These key features include market penetration, product development, market development, and diversification. The first three features require the actions of the management within the firm; nonetheless, diversification demands that Kenchic comes up with new project that may be related to the chicken rearing. The firm will engage in quail rearing. It is inevitable that Ansoff growth matrix will enhance the management attains it goals. The growth matrix will play a critical role in directing the management on the way to approach key management issues while assessing the operations of Kenchic International. 7.1 Growth Matrix Project This multinational business is focused on client satisfaction through the production of quality products that will make the firm penetrate the market and win a big market share. Its business model is suitable is likely to make the firm enters the international market. However, despite its anticipated growth and success, the management needs to employ a growth matrix to be able to remain focused. A growth matrix is a management tool that offers management competency development through leading the managers to works towards achieving the present goals. Through Kenchic’s growth matrix, the management will be able to adhere to the expectations of the stakeholders of the project. The company will employ Ansoff growth matrix. The Ansoff matrix offers the management a foundation for project management through selflearning and group learning. It reminds the management and other teams within Kenchic about the organization goals hence making them to remain more aggressive towards meeting the mission and vision. Through the growth matrix, vast knowledge, experience along with passion will be key tools to make Kenchic a firm with a difference in the local and global market. The key features of Kenchic's growth strategy comprise of market penetration, product development, market development, and diversification 22 (Bachmeier, 2009). Below is Kenchic’s growth matrix: The first three features of the growth matrix are achieved through the organization management of its initial business operations; however, diversification requires Kenchic International to adopt fresh skills, techniques, and facilities as it plans to enter into a new business venture. Market penetration for the firm will be done with ease because the firm will differentiate its market and offer its quality products at lower prices than those already in the market. Market development will be based on the results of the market research because the market environment is ever changing; however, the key feature for success of Kenchic will be the people’s concern on whether to consume white or red meat. The product development for Kenchic mainly focuses on high quality and hygienic products (Leeman, 2010). Product diversification is an essential part of the growth matrix that Kenchic will have to pay critical attention. Kenchic needs to develop a new product that will meet the needs of the clients in the new markets. New markets demand product innovation for the firm to succeed. In this case, Kenchic will diversify by beginning to farm quails (Bachmeier, 2009). Quails are birds that are kept for their domestic food, and their eggs are more nutritious than those of chicken are. This diversification program will require experts in quail farming to make the project a success. Kenchic project will be a success through the application of the Ansoff Growth matrix. The firm is likely to remain at a competitive edge and become a global brand name. The success of 23 Kenchic is highly dependent on the management efficiency in implementation of the growth matrix. 7.2 Options for Growth Organizational growth builds an inspiring and exciting atmosphere within a company. It makes opportunities for the business creator and others in the firm to become wealthy. I saw an alteration of emphasis in financial theory away from industrylevel analysis which mostly included examining markets to analysis at the level of the company, as it became gradually clear that perfect competition was no extended an suitable model of how companies behaved. Economic theory until then had concentrated on trying to know markets alone and there had been little study on understanding why companies exist. According to me, organizational Growth is something for which most firms struggle, irrespective of their size. Firms have to rise at least a bit every year in order to accommodate the increased costs that grow over time. With the passage of time, salaries rise and the expenses of employment profits rise as well. Even if no other company costs rise, these two expense areas almost always rise over time. It is not always possible to permit along these bigger costs to consumers and clients in the form of greater prices. Subsequently, growth must occur if the business wants to keep up. Our organizational growth has been possible only when it has the potential to deliver small businesses with a numerous of benefits, containing things like larger capabilities from financial prudence of scale, improved power, a better ability to withstand market variations, an improved survival rate, more profits, and improved status for organizational members. Many small companies want growth for the reason that it is seen usually as a sign of victory, development. But our organization can use dissimilar constraints to measure our growth. Organizational growth, on the other hand, means dissimilar things to dissimilar organizations. Since the final goal of most firms is productivity, most firms will measure their growth in terms of net profit, revenue and other economic data. Other business holders may use one of the subsequent criteria for measuring their growth: sales, physical expansion, number of employees, success of a product line, or bigger market share. But our organization success and growth come into existence only when our firm does comparative to the 24 goals it has set for itself. We can also use different ways in which our organization accomplishes growth such as Alliance, Licensing, Sell off Old Winners, New Product Development, New Markets, Outside Financing, etc. Organizational growth always requires as much planning, strength, and work as did opening a firm in the first place. Improving standard practices and establishing is often a main element of organizational growth as well. Thus, it builds opportunities for the business originator and others in the firm to become wealthy. According to my view, the holder's advance planning and managing skills that will conclude whether that growth is continued, or whether internal restrictions rein in that growth impulsively. 7.3 New Openings Can Affect Financial Transactions between Companies Economic risk has a cash flow effect on a firm. Economic risk always relates to indifferent cash flows or those from estimated but not yet committed upcoming goods sales. These upcoming sales, and hence upcoming cash flows, might be reduced when they are replaced for the home cash if an external competitor retailing to the same purchaser as the firm sees its interchange rate move favorably while the company's interchange rate versus that of the purchaser, moves unfavorably. The firm would thus lose value through no direct mistake of its own; its product, for instance, could be just as superior or good than the competitor's product, it just now costs more to the buyer in the consumer's money. 25 REFERENCES Andrews, K. D. (2003). Leaders guide for 4H poultry projects. Washington State University, Cooperative Extension Service, College of Agriculture. Pullman. Bachmeier, K. (2009). Analysis of marketing strategies used by PepsiCo based on Ansoff's theory. Munchen: Grin Verlag Gmbh. Green, J. (2008). How does globalization affect an organization's business approach? Retrieved from The Chronicle: http://smallbusiness.chron.com/globalizationaffectorganizations businessapproach20077.html Heerkens, G. (2002). Project management. New York: McGrawHill. Henricks, M. (2009). When second really is the best. Retrieved from Entrepreneur: http://www.entrepreneur.com/article/201766 Huff, A., Floyd, S., Sherman, H., & Terjesen, S. (2009). Strategic Management (Logic and Action). Hoboken, NJ: John Wiley & Sons, Inc. J.Leeman. (2010). Export planning. Kerzner, H. (2001). Project management: A systems approach to planning, scheduling, and controlling. New York: John Wiley. Leeman, J. (2010). Export planning: A 10 step approach. Dusseldorf: Institute for Business Process Management. Malinovsky, E. (1960). The avian embryo and related poultry projects. Cooperative Extension Service. Columbus, Ohio: Ohio State University. Maylor, H. (1996). Project management. London: Pitman. Project Management Institute. (2004). A guide to the project managementbody of knowledge (PMBOK guide). Newton Square: Project Managemnt Institute. Reid, A. B. (2008). A study of poultry projects in SmithHughes schools. SmithHughes Schools. Squier, M. S. (2011). Poultry science,chicken culture: A partial alphabet. New Brunswick, NJ: Rutgers University Press. 26
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