ISCOM424 - Supply Chain Management
ISCOM424 - Supply Chain Management
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This 4 page Study Guide was uploaded by kimwood Notetaker on Monday November 9, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 16 views.
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Date Created: 11/09/15
Running head: SUPPLY CHAIN MANAGEMENT TRAINING DOCUMENT 1 Supply Chain Management Training Document Angie Killion ISCOM 424 September 30, 2013 Joseph Bright SUPPLY CHAIN MANAGEMENT TRAINING DOCUMENT 2 Supply Chain Management Training Document Supply chain management seems like a simple concept from the outside, but it is far from simple. In an attempt to give the new hires at Riodan’s China operation a chance for success, this training document will cover several areas of the operation. First, the supply chain management theory will be explained. Next, both competitive and customer fulfillment strategies will be reviewed. Finally, process thinking will be explored. After review of each topic, hopefully the new hires will have a better understanding of supply change management and realize that it is not all it appears to be. Supply Chain Management Theory Supply chain management strategy is not a onesizefitsall concept. In basic terms, supply chain is the process a product or service goes through from beginning (start) to end (finish). This is known as endtoend supply chain. Supply chain management can be associated with not only products and services, but information as well. Companies use supply chain approaches both internally and externally. A good supply chain strategy can help set best practices in information flow and cost reductions while helping improve services with customers and suppliers. There are five processes that encompass what supply chain is all about: inbound logistics, operations, outbound logistics, sales and marketing, and service. Competitive Strategy Competitive strategies are reactive to competitor actions in most cases. However, instead of allowing these strategies to have an unproductive outcome, the strategies should be put in a positive motion by using available resources to achieve their goals. These resources should be used to meet the needs of customers and not competitors. Competition is a good thing and SUPPLY CHAIN MANAGEMENT TRAINING DOCUMENT 3 healthy for the growth of a company. There are four decision areas of strategy: environment, objectives, resources, and feedback (Fawcett, Ellram, & Ogden, 2007). Customer Fulfillment Strategy There are five areas of customer value: quality, cost, flexibility, delivery, and innovation. With customer fulfillment strategies, it is important for managers to know what their customers’ customer really needs. This requires downstream mapping. Because the customers’ customer is the only one investing money in the entire supply chain, it is important to know and focus on the end customers wants and needs (Fawcett, Ellram, & Ogden, 2007). To execute a successful customer fulfillment strategy, it is imperative to match the company’s abilities and capabilities to the needs of the customer. Process Thinking There is always a need to develop new ways of organizing and this requires a process. Process decision making involves the flow of information, materials, money, manpower, and capital equipment. Process thinking focuses on how we make it as opposed to competing on what we make (Fawcett, Ellram, & Ogden, 2007). Although there is proof that process thinking is beneficial, it is not an approach that is widely used. Most traditional companies fall back on functional thinking which stifles creative thinking unlike process thinking which promotes creative thinking. Process thinking allows the five flows to work together creating change that has a positive effect on decision making process within a company. After a brief review of supply chain management theory, competitive strategy, customer fulfillment strategy, and process thinking, it is clear that there is more to supply chain management than the process a product goes through to reach the final customer. It certainly is SUPPLY CHAIN MANAGEMENT TRAINING DOCUMENT 4 not a onesizefitsall. Supply chain management seems like a simple concept from the outside, but it is far from simple.
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