Generation Like Movie Notes for the One Pager Essay
Generation Like Movie Notes for the One Pager Essay COM 107
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This 0 page Study Guide was uploaded by ycho100 on Tuesday November 10, 2015. The Study Guide belongs to COM 107 at Syracuse University taught by Rochelle L. Ford in Summer 2015. Since its upload, it has received 83 views. For similar materials see Communications and Society in Journalism and Mass Communications at Syracuse University.
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Date Created: 11/10/15
Generation Like By Frank Kougha Douglas Rushkoff Companies know how to make like into likes Are we all asking the wrong question 0 Kids are in digital spaces without consciousness o What are companies doing through technology Back in 2001 l teen culture was MTV 0 All about being cool Teenagers these days tell to the world what they think is cool with their profiles too Profile to show VirtualOnline Identity 0 Vulnerability likes follows retweets 0 They are the currency of this generation 0 The numbers matter 0 Give and take 0 Today s generation fan can directly contact with their celebs more than others Social media empowerment o Gives a voice to people Tyler Oakley 0 Social Media allows him to share his obsession to the world Getting people to be all about something is important Ways kid consume media changed Biggest change in communicating with consumers l like follow tweet Oreos with rainbow cream l a product was given stancevoice LFBT Likeretweetreblog l making online data profile of yourself Currency of likes turn to actual currency Difference between youtube celebs and real celebs fans relate to him because he is one of them Social media is about sharing sharing is like business L4L Youtubers collab with each other to share subscribersshare currency Way to fame traditionally have connections or work to fame 0 New way to fame Build and leverage a social media Likes Youtube gold I sponsored by corporate People became walking billboard More views get more likes get the more money get Young people want attention and validation Competing for attention is hard Likes are dissected monitored and analyzed TVGLA social media marketing agency 0 Research and strategy 0 How media communicates to the audience 0 Challenge instead of selling products to the audience the idea is to make the audience sell your products for them The audience becomes a part of the marketing team Every bit of it is being planned and controlled catching fire your consumer is the marketer Trending 10 I by Trident gum and oreos o Fluid ecosystem between TV and twitter Forming brand loyalty Tyler Oakley brandingmarketing expert 0 He is so good at marketing his products 0 He does a lot of brand integration with minimal 0 He is transparent and honest with commercializing products 0 His goal is world domination in his own world selling out Can kids really win when they don t make the rules A lot of people who created this culture are kids or were kids when they created it 0 So it does actually reflect a teenage zeitgeist Serendipity by design Hunger Games is like the representatives of social media today 0 Game makers control 0 Kinda rip people apart 0 People are in an arena I seeking likes and sponsors Interactivity 0 Kids are empowered to show their voice
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