BCOM275 Week 3 DQ 5 - Your Audience The User-Owned Workplace
BCOM275 Week 3 DQ 5 - Your Audience The User-Owned Workplace fin571
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Date Created: 11/11/15
Week 3, DQ5: Your Audience: The UserOwned Workplace You are preparing to write a formal report to be presented to the management at your userowned workplace, which could be a partnership, a consumer cooperative, a marketing cooperative, or an employee cooperative. What are some potential needs for the audience that you should be aware of when writing the report? What are the risks of not considering the needs of the audience? RESPONSE 1 You should be prepared to write in the report the financial reports for the company. You should be able to show the company where and how they can make a net profit. Show all monies received to date. Show if there is a profit and loss. Provide a prospective guide for moving the company forward. This should be broken down into quarterly and yearly dividends. Current staff and if there is a need for potential growth to hire additional workers. Marketing and strategy tools to promote the business. Employee incentives and bonus. When you don't consider the needs of the audience, you will not be prepared to answer any questions that may arise. It also shows the management and staff. that you are not keeping up with the best interest of the company. Companies like to see and know where they stand when it comes to the analytical status of the business. RESPONSE 2 When preparing a report it is important to consider who will receive the information. This sounds like an answer from the book but is the key to a successful report. If we are producing a water quality report of the EPA Engineering staff, we want to use precise technical terms and provide support data for all points of interest. If we are providing the same information to the public, we will have keys to the tables explaining basic technical terms and have a supplemental document and support available for those wishing a more detailed explanation. If the target audience is not provided with the information in a manner that is understandable to them then there is dissatisfaction with the report. Sometimes a q and a is required, this is what a shareholders’ meeting is for so that the information in the report can be expounded on and any ambiguities cleared up. If the report is not prepared correctly it will not hold the interest of the audience, this will result in at best a waste of time at worst inattention to important information that effects the well being of the company. RESPONSE 3 It's important to not only know and understand the audience, but if you are submitting a proposal you want it heard and understood. Aside from the content of the report, they way you deliver the report is critical to your success especially. Utilize the peers senses through visual aids such as slides, charts, graphs, videos. If you're in a production cooperative, consider having prototypes and price comparisons of other companies. Cost effectiveness and overall potential for increased revenue is a critical component in communicating to your peer group. If you don't consider the needs of the group in effectively delivering your proposal, you will not have the attention of the group and therefore ineffective. We could even consider the needs of specific employees such as disabilities if some exist. Placement of peers in the room can be a big point when dealing with those that may possess handicaps. RESPONSE 4 When writing reports we must first know who the audience is going to be. Using things like slang, abbreviations, ect. is not going to be acceptable if the receiver does not know what each of these mean. Since this is a formal report, I would use nothing but the facts. Keeping opinions out unless asked is always the best thing to do unless asked to provide the receivers with opinions of the matter. If we do not take into consideration the audience then the audience will not understand the report which in return could hurt the company. Some of the biggest decisions are made from formal reports so if the management does not understand the report then they can not make the right business decisions.
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