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communication media paper


communication media paper fin571

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communication media paper
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This 0 page Study Guide was uploaded by an elite notetaker on Wednesday November 11, 2015. The Study Guide belongs to fin571 at Kaplan University taught by in Fall 2015. Since its upload, it has received 26 views.

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Date Created: 11/11/15
Communication 1 Running Head COMMUNICATION CHANGES Change in Communication Ways Communication 2 Gatekeeper Role of Journalism The infrastructure of journalism has been changed with the development of social media and technology Earlier audience had little control and there was no alternative available to broadcast the message With new technologies audience had facilitated as independent journalists and they can produce their own version of reality through blogs social sites etc Now traditional journalists are working with emerging media network which creates more informative journalism Kolodzy 2006 This participatory journalism is increasing that is causing a change in mainstream news and public disclosures Now the journalists are not gatekeeper while they are gate watchers Although traditional journalists retain the role of gatekeeper but participative journalism with the collaboration of public and journalists is redefining the role of journalists as gate watchers Biagi 2010 The use of new technologies is creating citizen journalism which is quite beneficial to get the real information due to their direct intervention in producing news Earlier public has to read and listen only the information decided by the journalists as a gatekeeper but now the role has redefined due to involvement of citizens in producing news Also citizens have access to know thousands of news stories with a click on intemet and to read them on their own discretion OECD 2010 Thus now journalists are allowing the audience to decide the news that they want to read or listen Benefits and Challenges of Change These changes are producing advantages for the businesses as they could now obtain grassroots information that is effective to attract the wide audience Now the main objective of Communication 3 information is to produce profit not necessarily to build knowledge It is also beneficial in context of society as specific social agenda or political agenda is considered by the journalists which is beneficial for social welfare At the same time intervention of audience also helps the public to get real information without the in uence of journalists as audience has control over the content Biagi 2010 But at the same time the journalism has become a source of profit rather than creating knowledge among public which is not beneficial with social perspective Similarly the change is also causing death of other media sources which neither for business nor for society is good It is because this situation will create monopoly of online media sources which will reduce the effectiveness of news At the same time it will also move the businesses to create their own media channels which will affect social perspectives The involvement of citizens is generating more unnecessary facts and figures which is creating confusion over the reliability of information Kolodzy 2006 The ethical concern of this change is also related with this disadvantage as now most of the businesses are adopting their own media persons which create false information to attract the investors or to reduce the tax liability It is affecting the interest of investors government and society Similarly citizen journalists are interfering in the private matters of public figures to get publicity which is affecting the privacy and confidentiality of them and creating ethical issues Biagi 2010 Thus there are several advantages and disadvantages are associated with these changes Communication 4 References Biagi S 2010 MediaImpact An Introduction to Mass Media 9th ed USA Cengage Learning Kolodzy J 2006 Convergence Journalism Writing and Reporting Across the News Media UK Rowman amp Littlefield OECD 2010 News in the Internet Age New Trends in News Publishing New Trends in News Publishing OECD Publishing


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