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MGT449 Wk 2 Effects of Quality Management on Domestic and Global Competition


MGT449 Wk 2 Effects of Quality Management on Domestic and Global Competition fin571

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MGT449 Wk 2 Effects of Quality Management on Domestic and Global Competition
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This 0 page Study Guide was uploaded by an elite notetaker on Wednesday November 11, 2015. The Study Guide belongs to fin571 at Kaplan University taught by in Fall 2015. Since its upload, it has received 32 views.


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Date Created: 11/11/15
Effects of Quality Management on Domestic and Global Competition Paper Your Name MGT449 Date Teacher Effects of Quality Management on Domestic and Global Competition Paper Quality is the basic requirement of today s customer and it is the basis on which the organizations meet their success Customer satisfaction is the major goal of every organization as the revenue generation and the acceptability of the organization is based on it In order to compete and attract more and more customers and then retain them organizations need to provide them with the best quality This standard of quality can be achieved by ensuring the quality management and realizing its significance in the success of an organization Through this paper we ll focus on the quality management exercised by two different organization one in the domestic market whereas other operating in the global market For this purpose American Airlines and Lufthansa Airlines are selected respectively Similarities between American Airlines and Lufthansa American Airlines and Lufthansa are very successfully operating in domestic and global market respectively Because of their conscious efforts to meet the needs and requirements of the customers both have gained a lot of acceptance and are well recognized in their respective markets For this purpose they are providing the best quality to their target customers Quality is the value or excellence required by the customers The customers have certain standards set in this regard Both are using TQM Total Quality Management to maintain and retain their quality in regard to their services and operations TQM is required pertaining to the services they provide and the on time schedules they need to follow This TQM ensures that they are focusing on quality and it is been monitored and controlled in order to meet the set standards They have a well planned program which will make certain that TQM is followed Through this program they make sure that no dissimilarity occur in their delivery system and for this purpose the middle management not only tries to understand these dissimilarities but also involve the lower management in eliminating them These differences or dissimilarities are recognized on the basis of the needs of the customers and the services offered by the competitors According to the information from 19992010 certain enthusiasm and communication techniques have been developed by Lufthansa airlines which make certain that the quality standards are met by everyone in the organization The company is well aware of the fact that unless and until these standards are not met the company will not be able to run in long term as the competitors will win over The major focus of both the companies is to gain a competitive edge in the market by delivering the best services which are in the accordance of the advanced and technological standards Once the differences are identified and measures are adopted to eliminate them both the companies ensure quality control quality assurance and quality enhancement This is required to offer the best to their customers and to retain their position in the market In order to successfully compete American Airlines needs to unite with other airlines since it lacks increased global and domestic reach How Quality Management Affects the Airlines Quality is the key to success and both the companies need to maintain and improve their quality standards so as to retain their growth This quality could only be ensured by incorporating the TQM in every operation of the organizations This will help them in setting the standards based on the requirements of the customers and the industry and then will support them to meet these standards There is no doubt about the best services system which is possessed by both the companies TQM will aid Lufthansa Airlines in fulfilling the desires of its customers up to the required mark There is no distrust regarding the fact that Lufthansa Airlines is providing the best services to the customers belonging to different cultures and regions Because of this it has gained an outstanding position in the airlines industry This level of success and self confidence has been achieved by the company because of its Total Quality Management Similarly TQM has aided American Airlines also in understanding and satisfying the needs and wants of their customers TQM has supported both the airlines in offering the best to their customers thus providing them with more and more customers and simultaneously more and more profits Because of it both the companies are enjoying well recognized and strong positions in their respective markets Following TQM both the companies alter their operations in order to meet the required standards People consider these companies as quality oriented therefore opt for them There is no reservation in saying that Total Quality Management has very positively affected the position of both American and Lufthansa Airlines References 2010 Retrieved from httpWWWairlineforecastscomfilesAirlineMergersNeeded jun 7 2010 fina1pdf 19992010 All Business A DBA Company Retrieved from httpWWWallbusinesscomcompany activitiesmanagementmanagementmanagement theory71625951htm1


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