MGT449 Wk 2 DQ 3
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This 0 page Study Guide was uploaded by an elite notetaker on Wednesday November 11, 2015. The Study Guide belongs to fin571 at Kaplan University taught by in Fall 2015. Since its upload, it has received 27 views.
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Date Created: 11/11/15
Q What are some ways that companies measure customer satisfaction How does your company measure success Does your company use customer feedback when creating an action plan Ans One of the major goals for every organization besides the revenue generation is achieving customer satisfaction In fact the revenues are also generated when the customers are satisfied and they tend to opt for the product service of the organization more and more A customer is a one who may not eXpress his dislike in a prominent manner rather he ll quietly switch towards the alternative If a customer is satisfied he ll definitely spread a positive word of mouth and vice versa Different companies adopt different methods to find out whether their customers are satisfied or not The information could be gathered through surveys by monitoring the sales and getting the feedback by any other method A very effective method of getting the feedback from the customers is adopted by Wal Mart where they tend to directly talk to the customers present in the store while shopping and information regarding the products that is their quality and prices and about the services that is its speed and friendly behavior could be found out directly from the customers I am working right now with a restaurant and we ensure customer satisfaction through delivering quality in our food and services The daily turnover and a long queue outside the restaurant does show that we are successful in satisfying our customers but this all is not that easy We have adopted certain measures to get the feedback from our customers When anyone dines in our restaurant at the end of the meal we present them with a form having few questions in regard to get their feedback Secondly we also at times visit the tables and make it sure that the customers are receiving what they are paying for We are well known for our hospitality In order to meet customer satisfaction we offer various deals to suit different people in regard to their tastes and purchasing power We also have a membership scheme for our regular customers which offer discounts and extra luxuries like free desert at the end
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